Sony’s Blu-Ray has consistently managed to compete with HD DVD in the battle for the public’s high-definition love. However, CEO Howard Stringer wishes that the battle had never begun. Stringer says that the war has been all about bragging rights which ultimately doesn’t serve the customers that they are trying to gain. He wishes that they’d worked more closely in collaboration in the past to develop a single outstanding high-def product, rather than wasting time battling to beat out HD DVD.

The change of heart could come from the fact that Blu-Ray’s edge up in the battle has decreased considerably since Paramount announced support of HD DVD several months ago. Despite Stringer’s desire to go back and change the past, he doesn’t seem to be moving forward with any sort of collaboration at the current time. The format wars are expected to continue for at least another year before consumers show a definite interest in one over the other.