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story category Sprint Cans Black & White CEO Ads
Consumers 'will get tired of seeing that guy,' says CEO...
(old news - 12:12PM Monday Mar 16 2009)
tags: business · wireless · Sprint Telecom
According to the Wall Street Journal, Sprint is canning their new series of ads, which feature Sprint CEO Dan Hesse waxing poetic about the nature of mobile broadband. The ads were chosen by Sprint at an interesting time -- with the company facing customers backlash due to their dysfunctional acquisition of Nextel, and consumer faith in executives at a low point because of the financial meltdown. Hesse says that the ads have been successful for brand recognition, but that they were cut because consumers will "get tired of seeing that guy."

Related:
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  2. Sprint Loses Key Exec, Faces Employee Lawsuit
  3. Sprint, Clearwire Complete WiMax Union
  4. Sprint Settles ETF Lawsuit For $17.5 Million
  5. Sprint Praises Self For Being Slightly Less Awful
  6. Sprint Highlights '4G' Launch Plans
  7. Sprint Pre Launch May 17 or June 29
  8. First Rule Of Sprint Pre Club: No Unofficial Tethering Talk
Forums » Sprint Cans Black & White CEO Ads
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Post a:

blackandwhiteads

@sprintlink.net

Good

Good, the timing is right. They were in the top 10 ever since they ran for brand recognition and they served their purpose. Now it's time for a different approach.

tiger72
SexaT duorP
Premium
join:2001-03-28
Saint Louis, MO
clubs:

Re: Good

Perfect timing indeed. I've been sick of those commercials for a little while now. Glad to see Hesse is in touch with reality (unlike so many other ceo's).

BIGMIKE
Premium
join:2002-06-07
Westminster, CA

I get tired of seeing that guy.
keyboard5684

join:2001-08-01
Youngsville, PA

Re: Good

Me too... and his damn network that will not leave him alone. Enough already!
drzewo

join:2001-08-22
Durham, NC
·Earthlink Cable Mo..

A different point of view of the Verizon commercials:

»www.youtube.com/watch?v=8dN7kV04V9s
gopnick

join:2005-01-07
Benton, AR

It was good while it lasted

I guess it is time, but the PP is right, they served their purpose. I rather liked them. It's refreshing to see an ad that isn't completely stupid for a change.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: It was good while it lasted

i was surprised to see a CEO even do that and think other companies should do that.

S_engineer

join:2007-05-16
Chicago, IL
·Comcast

Re: It was good while it lasted

said by hottboiinnc See Profile :

i was surprised to see a CEO even do that and think other companies should do that.
i don't know about that. A candid message by Rick Wagoner from GM might result in quite a few broken TVs.
I think for Sprint it worked. It seemed to take them out of the penny stock category. If they were smart they'd build on it by a policy such as getting rid of ETFs and lowering plan pricing during this economic downturn.
neufuse

join:2006-12-06
Indiana, PA

Re: It was good while it lasted

wouldn't that help the economy? all the broken tv's and devices thrown at them would need to be repurchased, which would pump money back into sales *lol*
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
·Time Warner Cable
·buckeye cable

if they lowered pricing and got rid of the ETFs all together it would work for them. They need to do a flat rate service plan that is about the same as Boost and all the rest. That would build their customer base up. That would also save the money that it costs on the paper, ink, postage, and everything that mounts up to printing all those bills.

But yes with GM or any of the 3 big.
jesseb_66

join:2002-12-06
Tucson, AZ

Re: It was good while it lasted

I didn't mind them at all. They were nothing special but a lot better than the other crap ads out there.

cameronsfx

join:2009-01-08
Pensacola, FL
·Cox HSI
·magicjack.com
·Verizon Wireless B..
·AT&T DSL Service

said by hottboiinnc See Profile :

i was surprised to see a CEO even do that and think other companies should do that.
Very few CEOs have the charisma to pull it off.

en102
Canadian, eh?

join:2001-01-26
Valencia, CA
·RoadRunner Cable
·DSL EXTREME

Re: It was good while it lasted

I agree.

These ads weren't 'bad', however, they didn't move me to want to purchase any service. They appeared almost depressing. Not that I'm in an sort of Ad agency or anything, but being that its spring time, black and white corporate Ad aren't appealing to me right now.
gopnick

join:2005-01-07
Benton, AR

Re: It was good while it lasted

Do you have HD? The ad looked amazing in HD, not so great in SD.

ninjatutle
Premium

join:2006-01-02
San Ramon, CA
·Sprint Mobile Broa..

Who does he think he is? The Will It Blent dude?
jester121

join:2003-08-09
Lake Zurich, IL
·surpasshosting
·ViaTalk

said by cameronsfx See Profile :

said by hottboiinnc See Profile :

i was surprised to see a CEO even do that and think other companies should do that.
Very few CEOs have the charisma to pull it off.
But nearly all have the ego to think they do.

Mr Buffet

@ameritech.net

from:
old_dawg See Profile

Good first step

Now they need to finish the job by getting rid of the CEO.

gball
Master Yoda
Premium
join:2000-11-28
South Bend, IN
clubs:

time for change

Great timing..I actually thought the ads were well done but am also getting tired of them.

I have AT&T right now and my g/f has Verizon and between the 2 of us we can at least $180 a month for cell service. I have a few friends that have Sprint and really like them and their coverage where I live.

I checked the prices on combining our service with unlimited data and txting and Spring clearly is the cheaper choice so I may just give them a shot..
keyboard5684

join:2001-08-01
Youngsville, PA
·Teliax VOIP
·WestPAnet Inc.
·WestPAnet Inc. CA..


1 edit

Re: time for change

We have Sprint and I pay about $140 a month with 3 phones, one being a teenager

But most of our calls are out of network because in our area, Sprint really had a late arrival. Verizon was one of the first to provide cell service to the area, and now pretty much dominate here.

I will say I switched to Sprint when we bought our new house, we could not get coverage inside our home with Verizon, Sprint was perfect coverage (I know, Verizon should work better because of the lower frequency, blah blah, but it did not).

Another thing I noticed is the call quality is much better. When I am talking to someone on a Verizon phone, they seem to be used to the crappy audio and just deal with it? Sprint to landline or Sprint to Sprint is crystal clear.

I have no idea what I would be paying if I used Verizon.

dib22

join:2002-01-27
Kansas City, MO

thank goodness

that ugly man trying to sell products he didn't understand...

YES we can believe you can check facebook on a cellphone dan...

...in fact we realize it costs you next to nothing for something your charging us 11 dollars a gig for.

Koil
Premium
join:2002-09-10
West Columbia, SC
clubs:

SERO FTW

They would rocket to the head of the pack if they release their old SERO plan to everyone...what they lost in cost they would make up for in volume 20x over.
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: SERO FTW

So, a Sprint Employee Referral Offer should be just made standard to everyone? .. automatically?

If you put your deep discounts out, where else do you have to go with offers later? SERO was never the price of the service.. it was a tool for employees to get customers through the door themselves.

Sorry, I disagree, it certainly would be death to the company.. or ANY company that did that.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
·Time Warner Cable
·buckeye cable

Re: SERO FTW

true. They should do flat rate services $50 for unlimited everything.

Sprint has the power to change the way everyone does business and they should. They brought out the unlimited plans for $99 and then everyone dropped them--except Sprint still has them... if Sprint picked up US Cellular they'd have more power. It's just getting the niche that would change everything. Boost Unlimited has done it on that side now sprint needs to do it there.

Or do TM thing- GET RID OF CONTRACTS!

morbo
Complete Your Transaction

join:2002-01-22
00000
clubs:

Re: SERO FTW

$50 unlimited everything would hurt short term. it would change the entire marketplace though. going nuclear.

T-Mobile will do it before Sprint does. Just give them a couple years more to milk this cash cow.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
·Time Warner Cable
·buckeye cable

Re: SERO FTW

TMO is only doing it for customers that have had a contract for the last 22 months and $50 is only voice its more if you want data of any sort.

I think Sprint would do it before TMO does publicly.

I also don't think itd hurt short term as it would bring prices down and everyone would have to compete based on service and support as well as whats totally offered. Not on "my plan is cheaper than your's"

morbo
Complete Your Transaction

join:2002-01-22
00000
clubs:
·Charter Pipeline
·AT&T Southwest

Re: SERO FTW

said by morbo See Profile :

T-Mobile will do it before Sprint does
see above.

i think it will crush wireless profits...and rightfully so. txt messaging pricing is simply ridiculous. i must give credit to wireless companies for getting people to buy into a more expensive phone than landlines. sure people are now mobile but the price for 'phone' has skyrocketed.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
·Time Warner Cable
·buckeye cable


1 edit

Re: SERO FTW

as i said above. TM is only doing it to customers who have been with them for 22 months and had a contract. If you were FlexPay Customer and was with them for 22 months you didnt get shit.

Also wireless profits are up. How do you think VZ and ATT have the cash they do.

morbo
Complete Your Transaction

join:2002-01-22
00000
clubs:
·Charter Pipeline
·AT&T Southwest


1 edit

Re: SERO FTW

i didn't say Tmobile was doing it now. I said Tmobile will do it before Sprint--meaning in the future, they will go with a cheaper all inclusive before Sprint makes that jump. again, this is my prediction for the future.

and wireless profits will take a beating when an all inclusive at that price point is offered by a major player. again, when it happens--not right now as it hasn't happened yet.
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: SERO FTW

Bottom line.. prices aren't going to fall, and prices aren't going to go unlimited for $50 by any of the major carriers in this country. People won't go to the smaller providers for a smaller bill and no one is about to give up their precious cell phones ... no matter just how over priced they've been for years, people still have to have that all important, expensive per-minute form of communication.

Until people turn them off and use landlines again, cell phone bills will remain at where they are today for quite some time. The economy isn't hurting people enough to get them to cut the wireless.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
·Time Warner Cable
·buckeye cable

Re: SERO FTW

well TM is already doing the unlimited voice for $50 so you can't claim they won't do anything else. The only way to get it though is you had to be a customer for 22months before and on a contract.

Cell phone prices will change and it will go down. Also Boost is not a small provider by far. They're nation wide and owned by one of the 4 largest providers. They have the power to really push out the unlimited for the $50 and are doing it they even have ads on tv and the radios for it.
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: SERO FTW

You're not reading my Ohio friend.

I never said boost was a small player. I have Nextel service myself, and have for almost 10 years. I know their foot print well. I DID, however, state they aren't a major player becuase of their lack of high speed service and lack of phones; it won't make them attractive to the masses.

As for T-Mobile, you're making the mistake that so many others do.. you're looking at the "best offer" and "promotion" as something that is part of their offerings. It is only on a limited qualifying basis so you can't count it. Basically, this is what's called a 'loyalty offer'.. and, to say it straight from this hip, this plan is not for the cheap thrifty deal shoppers. In other words, it's a pay it forward offer.

So, is T-Mobile offering a $50 plan? not really, no.. if they were, you'd be able to call up and get it right now.

Another thing that many people fail to realize is that in a HIGHLY COMPETITIVE ENVIRONMENT, these companies have no real reason to drop their prices, especially with contracts in play. These companies need to constantly re-invest into their networks, and are, into the next generation speeds, better coverage, better phone offerings, etc. All of that comes with a price, and the technology is evolving all the time. So with all these ingredients, you're not going to see a reduction or dropping in prices in any significant level for any time to come.

Right now, cash is king.

Koil
Premium
join:2002-09-10
West Columbia, SC
clubs:
·RoadRunner Cable

Re: SERO FTW

And I am saying that a player in that market, who breaks the rules, will find himself at the finish line and at the top of the hill.

This is an honest question, no sarcasm here...how do the markets in Japan and China sustain themselves then? I've seen the phones and heard the speeds they have over there, so how does that model support itself? Are ppl lumped into lifelong contracts? I would say that the phone tech. from the east is easy about 10yrs ahead of where we are, and it pisses me off that we're being doled out little pieces of it, or have our phones disabled in certain areas, because they want to extend the life cycle of it by offering up bit by bit, when the whole cake was available from the get go. (I'm mostly looking at motorola phones, and Sprint & VZ's intentional disabling of many features of those phones.)

Maybe I am wrong, I'm not a genius, but I know that I would definitely go with a company that decided to break the stranglehold the big cell companies have on the US market, and really offer up and open an honest cell phone plan.

Kind of like the comparison between Windows and Linux...open it up and let the people choose, now how they decide to feed it to us. The android was supposed to be close to this. ..I still have faith it might, but it needs the right hardware, and the right company to push it as breaking out of the norm, imo.
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: SERO FTW

I didn't know I was having a conversation with you as my comments were directed to HotBoi..

But, to answer your question... our system is not the same as China and Japan as far as the economy goes, for one. And, two, the companies are not non-profit as many people would love to see them here. People in the U.S. have different desires and spending habbits and, if they could, would want the service for far less than it costs to provide. Rather, people in the U.S. have MANY other places they'd like to spend their money and have no loyalty to the business, this, loyalty is forced.

Don't take this wrong when I say this, but a course in business management and some heavy study in economics would greatly help you understand the WHY things are they way they are.

Contrary to popular belief, its not always about greed. Further, with out taking up a good chunk of this webserver's hard drive, there is no way that I or anyone is going to be able to give you a good lesson on why things are they way they are here in this country.

If it were that easy to give people what THEY say they'd like to have, there would be no companies to provide the service in the first place.

Koil
Premium
join:2002-09-10
West Columbia, SC
clubs:
·RoadRunner Cable


2 edits

Re: SERO FTW

I'm not a moron...I have a degree from the good ole UGA, and I'm pretty sure I understand the fundamentals of business in the U.S....maybe not in Japan or China, which is why I asked the question.

No, it isn't always about greed, but I am pretty confident that in the case of the cellular service providers in the U.S., its absolutely about greed. I understand that they have operational costs, board members to please, stock to keep up, but at whose dime? And are they really earning that dime in an honest and forthright manner? How much does it cost them to send a text message? How long have they had the HW in place to send that very same message? How much are they charging for that text message? If you can tell me yes, as soon as I pick my guts up off the floor, I'll shutup...I'll probably shutup after this anyway, but the point I was trying to make is that those who do break the rules, and stop doing "business as usual" could stand to reap great rewards for having the guts to do so.

I don't need you to tell me why things are the way they are in this country, I have a pretty firm grasp on that as well, but thanks for the heaping amounts of condescension.

"If it were that easy to give people what THEY say they'd like to have, there would be no companies to provide the service in the first place."

I absolutely disagree with that statement.
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: SERO FTW

sigh

"Maybe I am wrong, I'm not a genius," did I ever say you were a moron? Please, you're being way too sensitive.. so this will be my last reply to you.

How did I guess that you'd come back saying you've got a degree.. so do I. However, most people with good degrees and understand this stuff, don't ask the questions, nor make the comments you do.

Apparently you don't understand business in the USA becuase you're going to be hard pressed to find anyone that, who has to run a business in this capitalistic society of ours, would not say things you are.

It's not about greed, just becuase you say it is. Calling it greed doesn't make it greed and everyone does that, but so far no one has come out with an explanation, that can be quantified, as to WHY it's greed, other than "becuase I said so" ...

See, you're sitting here saying things like "how much does it cost them to send a text message"... irrelevant! Being someone that understands the U.S., you'd know that it's not about a 'reasonable markup' over cost.. it's value priced AND these services, which are not a life line, are optional to any user that wants it. If I could offer a service for $20 a month that cost me $1 to provide, in a heart beat I would! ... so long as I had customers eating it up! .. as do the cellular companies. They need to make revenue and text messages is a place they can do it, no different than caller ID, call waiting, and three way calling on a land line.

You're trying to use cost and depreciation as a justification for greed. The problem is that none of these people are going to stop playing by current rules and "break away" to offer something lower becuase they ALL command the price they do for texting, for one, so why would they? It helps to put profits in their pockets. If the break-away player were going to upset the market place, we wouldn't have to have this conversation as we speak, becuase providers like MetroPCS and Cricket would be expanding like crazy and dominating the market.

Again, I could go on and on, but those providers, for one, usually have a large base of customers that bailed on a large bill with the others. That customer base isn't loyal, isn't looking to spend much money, yet they will use the most resources. The other players know this when they look at the statistics of their user base and what their systems tell them.

There is a reason WHY cellular service is controlled the way it is... look at what happened in the world of DSL and Cable with their "unlimited service"... it started to get out of hand with people pushing the limits beyond what was considered to be reasonable. (This, alone, will flare up a debate here, for sure, which will only prove my point. Unlimited "anything" can't be defined and can't be controlled which is why you won't see cellular service "unlimited" by the major players anytime soon for a price lower than $99 a month)

We could go on and on about the why's and who knows, it could be a good conversation.. but, I think we'd bore the rest of the people in this forum.

peace

RaulF

@constellation.com
Boost Mobile has unlimited 50 bucks plan. But their phone suck.

And Boost uses the Sprint Network so no complain there. I have never use them, so i can't say anything on how reliable they are.
fiberguy
My views are my own.
Premium
join:2005-05-20

Re: SERO FTW

said by RaulF :

Boost Mobile has unlimited 50 bucks plan. But their phone suck.

And Boost uses the Sprint Network so no complain there. I have never use them, so i can't say anything on how reliable they are.
They use the "Nextel" network, not the "sprint" network.. two different networks. One is iDen and the other is CDMA.

S_engineer

join:2007-05-16
Chicago, IL
·Comcast

said by hottboiinnc See Profile :

... if Sprint picked up US Cellular they'd have more power. It's just getting the niche that would change everything.
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!
I have US Cell...please Sprint, not touch it....It actually works with exceptional customer service. Please Sprint, don't put your cold hand of aquisition death upon US Cell...spare one wireless carriers customers the pain and suffering that you've put so many through!
patcat88

join:2002-04-05
Jamaica, NY

Re: SERO FTW

said by S_engineer See Profile :

said by hottboiinnc See Profile :

... if Sprint picked up US Cellular they'd have more power. It's just getting the niche that would change everything.
NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!
I have US Cell...please Sprint, not touch it....It actually works with exceptional customer service. Please Sprint, don't put your cold hand of aquisition death upon US Cell...spare one wireless carriers customers the pain and suffering that you've put so many through!
Oh come on, Sprint isn't buying anything with Sprint's credit rating. Sprint doesn't own a captive landline division anymore as collateral for credit. Last thing Sprint bought was Nextel, and nobody will give them any more money to invest in US Cellular.
fiberguy
My views are my own.
Premium
join:2005-05-20


1 edit
said by hottboiinnc See Profile :

They brought out the unlimited plans for $99 and then everyone dropped them--except Sprint still has them... (snip)
Or do TM thing- GET RID OF CONTRACTS!
Contracts aren't going anywhere...

Also.. who dropped unlimited plans? AT&T still markets them and while VZ doesn't have them on their web site, I just called them and they still will sell the $99 unlimited voice plans.

I know you're a fan of these unlimited phone service providers at about $50 a month, but the many people, they don't work.. and those "many people" are businesses and that that need few restrictions. Also, boost mobile, aka Nextel services, isn't going to cut it for that group either.. with the lack of high speed services and a lack of phone choices, it's not going to work.

MetroPC, Cricket, and Boost are not going to hurt, or even dent, ATT, VZ, or Sprint. A good portion of their users are those that already burned their credibility with the other 3.

Koil
Premium
join:2002-09-10
West Columbia, SC
clubs:
·RoadRunner Cable

said by fiberguy See Profile :

So, a Sprint Employee Referral Offer should be just made standard to everyone? .. automatically?

If you put your deep discounts out, where else do you have to go with offers later? SERO was never the price of the service.. it was a tool for employees to get customers through the door themselves.

Sorry, I disagree, it certainly would be death to the company.. or ANY company that did that.
Everyone's entitled to their opinion, but I don't think it would cause the death of the company. I don't think that the prices that are out there currently are accurate if you ask me. I do feel that the SERO pricing IS actually fair and right about where it should be.

Granted this is just my opinion, but as somone mentioed below, they have been RAPING cell users for the cost of txt messaging for years. Despite the brand name on them, they're all greedy, corporate hogs that have over priced the US, while holding back on technology that exists in POORER countries around the world.

If Sprint were to come in, give them all the finger, and really pull the curtain back and expose the truth as to the pricing, technology, etc....my God, they would have EVERY cell customer at that point, or really close to it, as they'd be the ONLY ones not spewing out BS.

Iridium
Premium
join:2003-04-02
Los Angeles, CA
·DSL EXTREME


1 edit

I liked the Sprint ads where they wrote with light

and it was in motion. My all time favorite Sprint ads. I also like the Nextel ones, particularly"If Roadies ran the world" when they are at the airport.

»www.youtube.com/watch?v=S59yAD4uer0


»www.youtube.com/watch?v=lW_9SYaWAQg

»www.youtube.com/watch?v=PCJLoie5EGg

--
My next laptop will be an Apple, I am fed up with PC's and Windows.

en102
Canadian, eh?

join:2001-01-26
Valencia, CA
·RoadRunner Cable
·DSL EXTREME

Re: I liked the Sprint ads where they wrote with light

I liked the Nextel commercials, but the 'Sprint speed' commercials were a little mellow, as were the 'Black and White' Sprint commerials. Sort of made me think of watching a public service announcement. Very little about the product itself being displayed.

Steve Mehs
Go Sabres

join:2005-07-16

Re: I liked the Sprint ads where they wrote with light

I agree, I love the new Nextel commercials, they are a lot more like the old commercials pre merger. It seemed like two months after the merger was completed Sprint forgot Nextel existed, then a year or two later you had 'Sprint Speed' which was lame, then last year these came out. You can definitely see Sprint reviving the Nextel brand, and by having two radically different marketing strategies you can tell they've seen the light and are targeting the two services to two different segments of the population.

»www.youtube.com/watch?v=VO6DORwBzuA


»www.youtube.com/watch?v=PCJLoie5···=related


»www.youtube.com/watch?v=xM156Su6oKw


This is my favorite Nextel commercial of all time.

»www.youtube.com/watch?v=IqQ9CV9s···=related

--
Don't Blame Me, I Voted For McCain
Welcome to The SSA, The Socialist States of Amerika, Lead By Your Dictator, Hussein Obama
Adolf Hitler, Joseph Stalin, Mao Zedong, Fidel Castro, Saddam Hussein, B. Hussein Obama
Obama = Terrorist
patcat88

join:2002-04-05
Jamaica, NY
The ads are better than the service lol

It could be much worse like an informercial or a my free credit report type ad.

avd706
insert annoying animated gif here
Premium
join:2003-02-06
Union, NJ

The best cell phone ads...

Any BOOST advertisement with George Washington.

cypherstream
Looking forward to the future of things.
Premium,MVM
join:2004-12-02
Reading, PA
clubs:

I hate those commercials!

I think what I hate the most is how repetitive they are. I can see the same commercial 10 times a night! The music is the most horrible thing too. Why not play a different song each time the commercial comes on. I can't stand that stringed orchestra arrangement that sounds like "whoo hoo whooo hooo whooo hooo whoo hoooo whoooo hooo". It's way overplayed and annoying.

The only thing that's more annoying is that stupid dang "rollover minutes, not antiques!" yard sale commercial from AT&T.

old_dawg
"I Know Noting..."

join:2001-09-22
Westminster, MD

my precious-s-s-s

It's my very unscientific observation that most peoples' cars will not start until the driver first inserts cell phone into ear
--
"Our network engineers are aware of the problem..."

avd706
insert annoying animated gif here
Premium
join:2003-02-06
Union, NJ

Re: my precious-s-s-s

said by old_dawg See Profile :

It's my very unscientific observation that most peoples' cars will not start until the driver first inserts cell phone into ear
????

moniibabii

@spcsdns.net

Trillions LOST!

Duh, when will companies learn consumers really wanna see real product users using the product in the products natural environment!!!!
korgman

join:2004-03-16
Austin, TX

Good.

I was horribly sick of them.

derekge

join:2006-06-14
North Hollywood, CA

good

My wife and I thought they were some of the worst commercials on TV - the b+w was so distracting.
Forums » Sprint Cans Black & White CEO Ads


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