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Sprint Confirms They're Sticking With Unlimited
Still Believe It Differentiates Them From AT&T, Verizon
by Karl Bode Tuesday 27-Sep-2011 tags: prices · wireless · bandwidth · consumers · wireless
Tipped by Romney2012 See Profile
Despite the fact Sprint next month will cap mobile hotspot users at 5GB per month, the company this week confirmed rumors that they'll be sticking with unlimited wireless data plans for the foreseeable future. The company has used unlimited service to differentiate themselves from AT&T and Verizon, who eliminated unlimited plans in exchange for lower caps and $10 per gigabyte overages.

Speaking at a conference this week, Sprint CTO Stephen Bye argued there's clearly a cost in supporting unlimited customers (something Sprint offsets with an additional $10 "because we can" fee for using smartphones), but there's also support benefits for such plans:

"There's clearly a cost to support unlimited," Bye admitted, adding that not every unlimited subscriber is as high a data user as his or her neighbor. At the same time, Bye emphasized the simplicity of supporting an unlimited data plan, citing the hidden cost for customer care and support related to tiered data plans. Still, that cost would hardly displace the larger fee of maintaining and deploying a data network, especially a 4G network at that. Despite an upbeat assurance that Sprint is in good competitive shape, Bye acknowledged the market pressure of maintaining an unlimited plan. "Is there pressure? Yeah," Bye said. "There's a challenge for all engineers to work on how we get the cost structure down."

Sprint has a one-two PR punch lined up for next month, with the company expected to announce support for LTE wireless broadband October 7, and the release of the iPhone on Sprint with an unlimited plan.

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kapil
The Kapil

join:2000-04-26
Chicago, IL

Now...

...if the Now Network would also move to EV-DV and REV B, we'll be all set and we can stop with this WiMax distraction until they build out their LTE network.

Also, the $10 "premium data" fee is now for all smartphones, those that support 4G and even those that don't. Which is a bunch of bullcrap because I've had a smartphone with them for ages and my usage hasn't changed but my cost will as soon as I upgrade to a new phone.

SteelerRaw

@timet.com

Re: Now...

said by kapil:

...if the Now Network would also move to EV-DV and REV B, we'll be all set and we can stop with this WiMax distraction until they build out their LTE network.

EV-DV? That's long since dead and it ain't coming back. Rev. B? I'm still skeptical considering that that rumor started on a small blog site and has kind of spread like a wild fire since then. It would be a nice stop gap measure on the way to LTE imo, but we'll see on October 7th.

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Now...

said by SteelerRaw :

said by kapil:

...if the Now Network would also move to EV-DV and REV B, we'll be all set and we can stop with this WiMax distraction until they build out their LTE network.

EV-DV? That's long since dead and it ain't coming back. Rev. B? I'm still skeptical considering that that rumor started on a small blog site and has kind of spread like a wild fire since then. It would be a nice stop gap measure on the way to LTE imo, but we'll see on October 7th.

Sprint has no plans to expand EVDO beyond Revision A. Nor do they have plans to scrap WiMax for the foreseeable future. (WiMax has benefits over LTE in certain circumstances.) LTE will be their core offering however, but both EVDO and WiMax will still play a role in their Network Vision retrofit.

Expect to see EVDO/LTE/WiMax single chip solutions soon in support of Sprint's retrofit.

swintec
Premium,VIP
join:2003-12-19
Alfred, ME
kudos:3
Reviews:
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·Sprint Mobile Br..
·VoicePulse
·RoadRunner Cable

Re: Now...

said by Matt:

Sprint has no plans to expand EVDO beyond Revision A.

From what I have been reading, Rev. B would simply mean a software update for the existing hardware in towers now, which would bring EVDO speeds to about 9.5 MBits...to go Rev B fully they would need additional hardware at all of the sites and I do not see them doing that. However a simple software update solution would be a decent stop gap measure on the road to LTE especially since it is going to take sometime to get things in gear. I just wish Oct. 7th would come so we could put an end to all of these rumors.

A user of SprintUsers.com actually was at a meeting with Sprint folks and learned what all of the plans were which will be laid out on the 7th. He says expect some exciting stuff. That was all he could say though due to NDA.
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Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Now...

said by swintec:

A user of SprintUsers.com actually was at a meeting with Sprint folks and learned what all of the plans were which will be laid out on the 7th. He says expect some exciting stuff. That was all he could say though due to NDA.

Sprint came in and gave us a 2 hour presentation on their Network Vision upgrade a few weeks ago. I didn't have to sign an NDA though.

The only thing magical I was told about the 7th, was that is about the time the iPhone 4 and 5 will be for sale at Sprint. It could be the WiMax iPad 2 also though, however that wasn't in the presentation I was given.

swintec
Premium,VIP
join:2003-12-19
Alfred, ME
kudos:3

Re: Now...

Do you have a load of accounts with them which made them give the presentation for you guys?
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Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Now...

said by swintec:

Do you have a load of accounts with them which made them give the presentation for you guys?

We have over 250,000 employees and they would like us to buy more of their phones than their competitors phones.

bakedbean

join:2000-09-01
USA
Reviews:
·RoadRunner Cable
·RoadRunner Cable
said by kapil:

Also, the $10 "premium data" fee is now for all smartphones, those that support 4G and even those that don't. Which is a bunch of bullcrap because I've had a smartphone with them for ages and my usage hasn't changed but my cost will as soon as I upgrade to a new phone.

That is not correct. If you get the Samsung Replenish they waive the $10 per month premium data fee »green.sprint.com/replenish.php

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Now...

said by bakedbean:

said by kapil:

Also, the $10 "premium data" fee is now for all smartphones, those that support 4G and even those that don't. Which is a bunch of bullcrap because I've had a smartphone with them for ages and my usage hasn't changed but my cost will as soon as I upgrade to a new phone.

That is not correct. If you get the Samsung Replenish they waive the $10 per month premium data fee »green.sprint.com/replenish.php

Rather, they give you a $10 bill credit. That is quite a bit different from "waiving" the fee.

bakedbean

join:2000-09-01
USA
Reviews:
·RoadRunner Cable
·RoadRunner Cable

Re: Now...

said by Matt:

Rather, they give you a $10 bill credit. That is quite a bit different from "waiving" the fee.

Try reading the key features of the phone next time.

"Special Offer: Monthly required $10 Premium Data Add-on charge is waived for savings. Not transferable to other devices."

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Now...

said by bakedbean:

said by Matt:

Rather, they give you a $10 bill credit. That is quite a bit different from "waiving" the fee.

Try reading the key features of the phone next time.

"Special Offer: Monthly required $10 Premium Data Add-on charge is waived for savings. Not transferable to other devices."

The text on the front page stated "$10 credit." It has now been updated to say, "$10 off."

BUCKEYEUT

@buckeyecom.net

Re: Now...

And that is only for a limited time.

franknalco

join:2005-01-27
Littleton, CO
Reviews:
·Comcast

Won't Last

I can't believe that Sprint's position on metered billing will last very long. The trend is toward metered billing. This, interestingly enough, coincides with the trend toward cloud computing. Both of those trends mesh completely with the "Give me all your money" trend that has been the only True Trend of all businesses since time immemorial. At some point, Sprint will need to satisfy its investors and succumb to the trend.
xenophon

join:2007-09-17

Re: Won't Last

Sprint could probably hold out with unlimited for another year or 3. They have a better users per tower ratio than ATT/VZW. Though once they max the spectrum (at least for 3G bands), they'll have to do something. I'd expect throttling for heavy users before caps though. Unlimited is the only card they have left to play.

Jon Geb
Wal-Mart Sucks

join:2001-01-09
Howell, MI

Re: Won't Last

WHAT?

Sprint has a disastrously overloaded 3G network. Its the slowest 3G in American. Even Sprint employees on the official Sprint forum have admitted to overloaded towers.
xenophon

join:2007-09-17

Re: Won't Last

Disastrous? See results below, they are slower but usable.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·Optimum Online
·Verizon FiOS

YMMV

unlimited with an asterisk and 20pt fine print (readable) with exactly what it means... 2-3k voice minues per month "limit" and consuming less than the top 5% of bandwidth or "X" gigabytes per month.. gives said company the right to "throttle" or otherwise arbirarily institute a Fair Access Plan similar to what satellite broadband, and until the Comcast lawsuit resulted in a 250gb soft cap was also implementing on a (in this case only) discriminatory methodology. this is thorny territory so it's not surprising why carriers want to do away with unlimited when handsets make it so easy to consume data much the same we we do with wired broadband.

... and this is just about the *BEST* the industry has to offer under current supply/demand and spectrum availability.

Food for thought.. AT&T and VERIZON have a vested interest in not having wireless cannibalize wired networks for the time being until they can figure out how to drag more money out of the consumer; so it's not surprising these two companies are the ones who feel very much in support of duopolizing the market until prices are high enough that wireline cord cutting doesn't negatively impact earnings.

Jon Geb
Wal-Mart Sucks

join:2001-01-09
Howell, MI

3G unusable/4G very small coverage

Unless you live in a MAJOR city not named Phoenix/Detroit or San Diego... You most likely don't have 4G. Verizon has probably 75% more coverage in 9 months then Sprint accomplished in 3 years.

The 3G network is unusable. It literally is no faster then dialup. Most websites timeout and the ones that don't generally receive speeds around 200kps download or less. Its far less then the 1.5mbps average that Verizon 3G gets or the 2mbps+ that AT&T gets.

If Sprint improved the backhaul and deployed Rev B we would be in a similar situation that AT&T or T-Mobile have with HSDPA+. I would be thrilled. Most likely with a software upgrade to the flagship EVO 3D, they could consider Rev B (4G) using current reduced standards.

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: 3G unusable/4G very small coverage

said by Jon Geb:

Unless you live in a MAJOR city not named Phoenix/Detroit or San Diego... You most likely don't have 4G. Verizon has probably 75% more coverage in 9 months then Sprint accomplished in 3 years.

The 3G network is unusable. It literally is no faster then dialup. Most websites timeout and the ones that don't generally receive speeds around 200kps download or less. Its far less then the 1.5mbps average that Verizon 3G gets or the 2mbps+ that AT&T gets.

If Sprint improved the backhaul and deployed Rev B we would be in a similar situation that AT&T or T-Mobile have with HSDPA+. I would be thrilled. Most likely with a software upgrade to the flagship EVO 3D, they could consider Rev B (4G) using current reduced standards.

»www.netindex.com/download/2,1/United-States/

Sprint is above Verizon Wireless with a 1.47Mbps average download speed. The data doesn't seem to support your experience.

Jon Geb
Wal-Mart Sucks

join:2001-01-09
Howell, MI

2 edits

Re: 3G unusable/4G very small coverage

Sprint has a nationwide average 3G speed of .59Mbps.


Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

1 edit

Re: 3G unusable/4G very small coverage

Click for full size
said by Jon Geb:

Sprint has a nationwide average 3G speed of .59Mbps.



That is a much smaller sample size than the speedtest.net archive. IIRC, that was a test of 11 cities done by PC Magazine. The speedtest.net archive consists of tens of thousands of users from all across the country.
xenophon

join:2007-09-17

Re: 3G unusable/4G very small coverage

Those tests seem reasonable. The Sprint 3G speeds are good enough for streaming music and often fine for Netflix (I'm usually in 4G but Netflix does work with Sprint 3G for me). I tend to get about 600K-1Mbps for 3G and 4-10Mbps for 4G (new Samsung phone has shown over 12 at times). I can't think of a phone app yet than needs more than 3-4Mbps. For tethering, 4Mbps is plenty for casual use.

For heavy data users, unlimited may be more important than more speed than they need.

Jon Geb
Wal-Mart Sucks

join:2001-01-09
Howell, MI

Re: 3G unusable/4G very small coverage

Having a 4G option probably offloads a lot of data from the Sprint network.

alanxenos
H. Sapien

join:2008-09-26
Winnetka, IL
Reviews:
·T-Mobile US
·Sprint Broadband..
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said by Matt:

said by Jon Geb:

Sprint has a nationwide average 3G speed of .59Mbps.

[att=2]

That is a much smaller sample size than the speedtest.net archive. IIRC, that was a test of 11 cities done by PC Magazine. The speedtest.net archive consists of tens of thousands of users from all across the country.

WTF? I regularly get 4-6 Mbps 4G and 1mbps 3G on my Evo Shift 4G... I live north of chicago, get 1-2 bars average, and never have a problem...
--
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Steve Mehs
Jobs is Dead
Premium
join:2005-07-16
said by Jon Geb:

Sprint has a nationwide average 3G speed of .59Mbps.


That is chart is 100% bullshit according to what I’ve experienced with Sprint. 3G averages about 2.25Mb Down/750 Kb Up, 4G averages 15Mb+ Down/1.50 Mb up. Even in my house, located in a rural area in the middle of nowhere, with a signal strength of -100 dB I get 1Mb Down/400Kb Up on average on 3G

Here’s some results from more populated towns:

Sprint 3G


Sprint 4G


Here’s AT&Ts craptastic network. Took this from my iPhone days before I got rid of it. It was full bar 3G in a major suburb of Buffalo. I was in a parking lot, around the corner from a huge billboard claiming ‘AT&T is Buffalo’s fastest 3G network’.



Who ever came up with that chart has some serious bias issues, or has faulty hardware. For 3G, from my own first hand experience, Verizon and Sprint seem pretty equal, AT&T sucks the big one. For 4G, Verizon's LTE is the fastest, then Sprint's Wimax and AT&T's as usual is brining up the rear as their HSPA+ is slower then both.
--
Chuck Norris was once asked why he doesn’t use an iPhone, he responded, “Same reason I don’t use tampons.”
AT&T - America's Worst 3G Network


Jon Geb
Wal-Mart Sucks

join:2001-01-09
Howell, MI

Re: 3G unusable/4G very small coverage

This is a very large issue on Sprintusers.com and I don't think you would find many stories similar to what you list.

My 48 day average for my own personal tests lined up with the chart. I go on the road a lot and took tests over a 250 mile radius of Detroit, MI. I averaged .53 Mbps




No offense, but you would be laughed off the board at Sprint forums if you tried saying the average 3G speed nationwide was anything over 1Mb... Most would find over .75 on a nationwide testing not believable.

Heres a discussion on Sprint.com by sprint employees basically admitted triple data increases in 18 months.

»community.sprint.com/baw/message···4#340974
talz13

join:2006-03-15
Avon, OH
Ok, I can't say that Sprint is AWESOME for 3G, I can't say it's as bad as you say in my area. I'm a half hour outside of Cleveland, and we get 4G. It's pretty crappy coverage, and it drains your battery, but it's there. I don't use it for those two reasons, but it exists.

I just did a speed test on my EVO at work, where I commonly get 0 to -1 bars inside this bunker of an office, and got 339kbps. That's still over 6x faster than dialup. Even the 200kbps you mentioned is still nearly 4x faster than dialup. Remember, dialup was 53kbps!

jseymour

join:2009-12-11
Waterford, MI
I don't know about Sprint, but I tried VZ' 3G data network with a MiFi... for all of about five days, thru three states. When it worked well I found it quite adequate. But when it didn't work well, which was pretty much during all peak periods, it didn't just work poorly, it was unusable. So the MiFi went back.

Jim
unoriginal

join:2000-07-12
San Diego, CA
Reviews:
·DSL EXTREME
Um, I live in San Diego and don't have 4G. They have coverage in less than half the county and seem to have put the brakes on the build out for the time being. Heck I can't even get WiMax at my office in downtown which you think they would have covered like a blanket. But no, the only real coverage is near the convention center which makes sense for all the people coming for conference, etc.

somms

join:2003-07-28
Salt Lake City, UT

Glad Sprint is better than all the rest!



Sure am glad that Sprint is staying true to the unlimited bandwidth as opposed to all the other subpar wireless providers...
BiggA

join:2005-11-23
EARTH
Reviews:
·Comcast

Good for them

But I don't think it will help their small network. They need to get together with lightsquared, DISH, and other partners and use their SMR spectrum to build out a legitimately large network.

When people realize that heavy smartphone users are using 1GB of data/mo, they won't care too much about "unlimited".

Oh_No
Trogglus normalus

join:2011-05-21
Chicago, IL

Re: Good for them

said by BiggA:

But I don't think it will help their small network. They need to get together with lightsquared, DISH, and other partners and use their SMR spectrum to build out a legitimately large network.

When people realize that heavy smartphone users are using

FYI, lightsquared is paying Sprint $9 billion to use Sprint's network.
BiggA

join:2005-11-23
EARTH

Re: Good for them

True, we'll see if anything comes of it. All the plans so far from them have been vague.
RDC17

join:2011-05-15
Baltimore, MD

Sprint is like the federal govenment

Throw money at a problem and expect it to fix itself.

io chico
Premium
join:2003-12-30
Magalia, CA

Love My Sprint

On Sprint's data plan, it's like having an unlimited budget as oppose to being broke all the time. I'm not counting my pennies like a beggar.
tito79

join:2010-03-14
Carmel, NY

Re: Love My Sprint

Since they doing away with the nextel name i believe they can stay with unlimted
sparc

join:2006-05-06

this will change in a few months

once iphone owners start gobbling up data, sprint will hit the brakes

we all know it's coming.....
tmc8080

join:2004-04-24
Brooklyn, NY

btw

there is no guaranteed minimum speed or QOS with most wireless broadband b/c it shares spectrum with voice (prioritized) traffic, though you are most likely to have enough bandwidth for a VOIP call over wireless hspda/3g... with a smartphone app

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