Not to be outdone by T-Mobile's semi-underwhelming announcements yesterday
(which included a new $10 monthly phone upgrade plan), Sprint this afternoon announced that the company will be unveiling some changes of their own, including a new program that provides users with unlimited data for "life" (yours or Sprint's). According to a Sprint press release
, the company's new "Sprint Unlimited Guarantee" guarantees that Sprint customers will be able to get unlimited data for as long as they keep their account active and
if they sign up for one of Sprint's new plans.
Says the nation's yellow-hued third-place carrier:
The Sprint Unlimited Guarantee guarantees customers unlimited talk (calls to any wireline or mobile phone), text and data while on the Sprint network, for the life of the line of service. This guarantee is applicable to both new and existing customers who sign up for Sprint’s new Unlimited, My WaySM plan or My All-inSM plan. These plans and The Sprint Unlimited Guarantee are available starting July 12.
The new plans start at $80 per month with additional potential savings if you add lines via a family plan. One line with unlimited talk and text will run you $50 a month, though each added line will cost you $10 less (for example, the second line of unlimited talk and text costs $40 per month). After that, you'll need to add data at either $30 per line for unlimited data or $20 per line for 1GB of usage.
Existing users under contract can switch to these new plans without extending the life of their current contract. The prices I noted above don't include running your phone as a hotspot, which will run you extra to the tune of $10 for 1 GB, per each line on your account.
Such "for life" promises in this market generally haven't been worth it
, given they preclude the fact that you might be able to strike a better deal (which in this case could obviously involve usage fees) down the road, and usually die along with a company that has been acquired or merged. This case is likely different, given that Sprint has become more and more like AT&T and Verizon
as they compete with them, and their current unlimited data offering may not last long as SoftBank works to see returns from their shiny new investment.
You might be able to make more money than you'd save under these plans running an office pool on the exact date Sprint becomes like AT&T and Verizon and kills the unlimited data option entirely.