Sprint unveiled the company's latest promo today, which promises to cut the bills of defectors from AT&T and Verizon in half if they switch to Sprint. According to the company's announcement starting December 5 (aka Friday), customers interested in switching can bring their AT&T or Verizon bill to a Sprint store (or upload their bill online), and they'll be offered a comparable plan with a matching data allotment for half the price they're currently paying. Sprint also says they're willing to buy out users' contracts and ETFs (up to $350).
While T-Mobile has been luring customers with discounts and more consumer friendly policies, Sprint has continued to struggle to lure customers, losing 272,000 Sprint-branded postpaid customers last quarter while AT&T, T-Mobile and Verizon all saw healthy gains.
"It’s as simple as this: Bring Sprint your Verizon or AT&T bill along with your phone and we’ll cut your rate plan in half," Sprint CEO Marcelo Claure said in a statement. "That’s a 50 percent savings on your rate plan every month. And this great deal is not just a promotion. This will be the customer’s ongoing price.”
I'm still digging through the mouseprint for caveats, though so far this at least looks marginally more aggressive than the company's recently shelved "Framily" offerings. Is Sprint finally getting serious about competing on price?