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Sprint Unveils 'Velocity' In-Car Broadband System
Takes Aim at Huge Emerging Auto Broadband Market
by Karl Bode 12:03PM Wednesday Nov 28 2012
Sprint this week is unveiling their new "Velocity" in-car broadband and entertainment system at the Los Angeles Auto Show. The new system will be offered to auto makers globally and will be individually tailored by each auto maker, providing drivers with entertainment, navigation, information, and security and safety features. Sprint's first major partner is Chrysler, whose UConnect system is being featured in the Ram pickup truck and Dodge Viper.

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"Sprint Velocity is a whole new platform we built specifically for the automobile industry," Tom Nelson, director of global wholesale and solutions marketing, tells Wired. "In the past, automakers had to stitch together all this stuff to create a connected technology in the vehicle," says Nelson, adding that Sprint Velocity is "an agile, adaptable and scalable platform."

Wireless carriers believe there's a lot of money to be made here and everybody wants a piece: currently around 4 percent of vehicles worldwide have smartphone/device networking capabilities, a number that will shoot to 90% by 2020. Verizon has also been pushing hard for in-car LTE adoption, especially now that everyone is paying by the byte.

One problem? Cash-strapped consumers already paying for a home and mobile broadband connection aren't going to be eager to pay more money for additional auto connectivity, and in-car platforms powered by existing data plans may run face-first into usage caps.

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dnoyeB
Ferrous Phallus

join:2000-10-09
Southfield, MI
kudos:1
Reviews:
·Comcast

Really?

Why is there a lot of money to be made here? Every passenger probably already has the internet on their phones. Plus internet at home. I wouldn't mind some integrated features that operate over wifi. However, don't expect me to pay yet another internet bill.
--
dnoyeB
"Then said I, Wisdom [is] better than strength: nevertheless the poor man's wisdom [is] despised, and his words are not heard. " Ecclesiastes 9:16

Majestik
World Traveler
Premium
join:2001-05-11
Tulsa, OK

Re: Really?

Just want to go from point A to point B. Haven't turned on my car radio in over three years.
IPhone is all I really need with my car.
Don't want any monthly payments for a car I'm only in one hour per day during the week and 0-60 minutes on weekends.
The next car I get I only want something like OnStar for remote starting from my cellphone.
--
The adventure continues...Sanctuary....
bgraham

join:2001-03-15
Smithtown, NY

Re: Really?

said by Majestik:

Just want to go from point A to point B. Haven't turned on my car radio in over three years.
IPhone is all I really need with my car.
Don't want any monthly payments for a car I'm only in one hour per day during the week and 0-60 minutes on weekends.
The next car I get I only want something like OnStar for remote starting from my cellphone.

I agree. I don't need to have to pay for all this crap they add into cars these days and that I never use.

I don't need DVD players, GPS, cars that park themselves or any of these useless sensory gadgets that add $5G to the price of a car.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

Re: Really?

said by bgraham:

I agree. I don't need to have to pay for all this crap they add into cars these days and that I never use.

I don't need DVD players, GPS, cars that park themselves or any of these useless sensory gadgets that add $5G to the price of a car.

The Amish called. They said your buggy whip is ready to be picked up whenever you get the horses hitched up.

Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1
Pandora / Google Maps

aciddrink

join:2000-08-26

Re: Really?

Everybody's phones already do that. With Bluetooth syncing, I don't see the need for a separate bill for your car.

I do however expect these car manufacturers to strategically block such Bluetooth syncing so if you don't pay for the in-car service, you can't just run it from your phone (without an auxiliary cable of course)

Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1
Reviews:
·Verizon FiOS

Re: Really?

LTE phones are set as low cap as possible.

I can literally hit the cap on my iPhone in about 15 seconds of downloading. That's over $1 per second.

I think the concept is the car can be off the cap. Else you're paying $90 a month for data just to listen to Pandora on the way to work.
--
"If something about the human body disgusts you, complain to the manufacturer" - Lenny Bruce
What this country needs is a good five dollar plasma weapon.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

Re: Really?

said by Mike:

I can literally hit the cap on my iPhone in about 15 seconds of downloading. That's over $1 per second.

You either have a ridiculously small cap, or I call BS. The theoretical peak speed with LTE is 300mbits. 15 seconds * 300 mbits is still just over 500megabytes. And you are never going to get anywhere near 300mbits. If you get 5% of that you're doing really good.

aciddrink

join:2000-08-26

Re: Really?

Sounds about right. I usually speed test around 20mbps down/up over Verizon "4G".

Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1
Reviews:
·Verizon FiOS
Let me do some actual math then...

Last speed test was 27mb down. 27 / 8 = 3.375.

300 / 3.375 = 88.88888888888889 seconds.

Changes everything.... right?
--
"If something about the human body disgusts you, complain to the manufacturer" - Lenny Bruce
What this country needs is a good five dollar plasma weapon.
RokHed

join:2000-09-09
Pennsville, NJ
You do realize this article is about Sprint right? They dont have caps.

Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
kudos:1
Reviews:
·Verizon FiOS

Re: Really?

Yes it's about Sprint.

Sprint barely has LTE so it will also have to fall back on their miserable 3G network. Else this service will be pretty useless if you can use it in only a fraction of metro areas.

Eventually every carrier will jump on this and pick their brands to be friends with.

This is just a taste of what's to come.
--
"If something about the human body disgusts you, complain to the manufacturer" - Lenny Bruce
What this country needs is a good five dollar plasma weapon.
RokHed

join:2000-09-09
Pennsville, NJ
Reviews:
·Comcast

Re: Really?

Their footprint is still small. However Network Vision is reported to be on or ahead on their deployment schedule. They are basically deploying an entirely new network. So yes as a Sprint customer I do agree that their 3G is pretty poor. The Network Vision upgrade is supposed to ease that problem as well. That still dosnt change the fact that they are unlimited which was the point I was commenting on.

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5
said by dnoyeB:

Why is there a lot of money to be made here? Every passenger probably already has the internet on their phones. Plus internet at home. I wouldn't mind some integrated features that operate over wifi. However, don't expect me to pay yet another internet bill.

I agree. Makes more sense to just allow in-dash systems to connect to and work thru Bluetooth or WiFi connections to smartphones to update traffic info, map updates, SMS to speech, etc. Who needs another system tied to 1 cell carrier in the car. Better to connect to many different cellphone models using multiple carriers.
--
A democracy cannot exist as a permanent form of government. It can only exist until the voters discover that they can vote themselves money from the public treasury.
Expand your moderator at work

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Better Hurry Up With That LTE Sprint....

Until Sprint gets moving on that LTE, this will operate on its pokey 3G network... and burden it even more.

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

Meanwhile there is no Sprint LTE in Los Angeles

Great if you live in BFE but Sprint doesn't seem interested in deploying LTE where their customers are actually congregated.

toby
Troy Mcclure

join:2001-11-13
Seattle, WA

Re: Meanwhile there is no Sprint LTE in Los Angeles

»s4gru.com/index.php?/topic/517-n···omplete/

»s4gru.com/index.php?/topic/212-n···ng-list/

skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

Re: Meanwhile there is no Sprint LTE in Los Angeles

November, still not rolled out except for a scant few areas like parts of Culver City. LA is a big place and Culver City isn't Los Angeles.

IPPlanMan
Holy Cable Modem Batman

join:2000-09-20
Washington, DC
kudos:1

Better off with a removable tablet...

People would be better off with a removable tablet that's installed in the dash.... Perhaps an iPad/iPad Mini or Galaxy Tab....

The system software is easily upgradable. The apps are as well.

Charges in the car... Take it with you if you want to.

I don't know why carmakers haven't taken this "off the shelf" approach...
--
"We're going to start at one end of (Fallujah), and we're not going to stop until we get to the other. If there's anybody left when that happens, we're going to turn around and we're going to go back and finish it."
Lt. Col. Pete Newell: 1st Inf. US Army

JasonOD

@comcast.net

Re: Better off with a removable tablet...

Auto dealers are pretty happy with the current 3~5x markup on current in-dash options that frequently give dealerships an extra $1k or more. Unless this turkey (sprint), or as you would like, some sort of removable tablet can give them those kinds of numbers (and preferably more), dealers won't have much incentive to push those options via manufacturers.
rradina

join:2000-08-08
Chesterfield, MO
Agreed. What happens if you want to change carriers and your in-dash unit isn't compatible with other carriers? What happens when you drive to Mexico or Canada and your chosen US carrier isn't GSM?

The idea of having Internet access in the car and sharing it with multiple passenger devices is neat but building it into the car seems like the wrong implementation.

The auto manufacturers must be taking this route because they smell a recurring revenue stream. Even though they might only get pennies per subscriber per month, if you multiply it by millions of future cars, I'll bet it smells pretty good. Top this off by the fact that the car owner now pays for a connection through which they can spy on your car's computer and "upgrade" it. BINGO! There's plenty of justification!

If we forget recurring revenue, access to the car's computer still seems better if inverted where the car is a WiFi client to whatever is in range.
cyber610

join:2012-11-27
Honey Brook, PA

why have internet in a car

why have internet in a car when u have unlimited for 50 bucks or less on your phone and you have internet at home its just a waste of money

caster 665

@dsl.net

and sprint will hit the jackpot when you drive into canada a

and sprint will hit the jackpot when you drive into canada and bill $15-$20 per meg
dishrich

join:2006-05-12
Springfield, IL

.

Great, yet MORE gadgets & electronics to distract (already distracted) drivers...

pende_tim
Premium
join:2004-01-04
Andover, NJ
kudos:1
Reviews:
·Comcast

Re: .

+1, +1, +1, ......
Like that old Paul Evans song said, "Keep your mind on your driving, keep your hands on the wheel, and keep your sleepy eyes on the road".
--
The difference between genius and stupidity is that genius has its limits.

kcir60
Premium
join:2007-02-02
Fort Lauderdale, FL

1 recommendation

Velocity

Chrysler's Uconnect system is pretty much useless anyway. Its not compatible with anything except an iphone. Can't see how this is going to add anything to uconnect except for more frustration.
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1

Re: Velocity

said by kcir60:

Chrysler's Uconnect system is pretty much useless anyway. Its not compatible with anything except an iphone. Can't see how this is going to add anything to uconnect except for more frustration.

That is the downfall of this and other iDevice angled systems. The systems need to support Android as well to be considered worthy imo.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

Somnambul33t
L33t.
Premium
join:2002-12-05
Blackwood, NJ

sounds good to me...

I'd love to not have to put my phone in the dash mount and use it for GPS/music as i do now. It is so much better than anything currently available in a car that i can't imagine NOT having an internet-connected device in my car 24/7, but i wish it didnt have to be my phone.

and some people commute 1.5-3hrs/day or work out of their car for a living, literally sitting in it for 8-10 hrs every single day.

Corehhi

join:2002-01-28
Bluffton, SC

Fail

Fail on more than one level.
travelguy

join:1999-09-03
Santa Fe, NM

Two Words

Internet Radio. I happen to know that the traditional radio stations have been seeing this coming for several years now. It was one of the reasons that Clear Channel set up iHeartRadio. Pandora doesn't work for news, live sports or traffic.
chgo_man99

join:2010-01-01
San Jose, CA

not a bad idea

as long as I have an option to connect it to the public network via my smartphone and use my existing smartphone plan.

Let not dismiss the built-in broadband system though. It will be useful for many people using the same car without having each one depend on his/her smartphone, access to phone/nav when phone dies or gets broken, and let alone used by companies like car rental agencies who will lease it to foreign tourist, etc.
pkorx8

join:2003-06-19
San Francisco, CA

Embedded OE electronics in cars...

Embedded OE dashes/radios/electronics on cars get outdated in about 1 year and is not easily upgradable.
Look at the radio/nav systems from relative "new" cars (~2005 or so). They do not have the features and functions of a ~$200 iphone/android phone. That embedded nav are usually a ~$1000+ option when purchased with the car.

They need upgradable OS based car radio/nav/systems, which I guess is what a car PC's currently are.

RolteC
0h

join:2001-05-20
Fresh Meadows, NY
kudos:1

Great idea for three of probably many reasons:

1) Pandora Radio - I know I use this a lot

2) Maps applications with live traffic / hazards / etc. with instant rerouting capabilities.

3) Web browsing...
stridr69

join:2003-05-19
San Luis Obispo, CA

Sprint....

Really?

Snakeoil
Ignore Button. The coward's feature.
Premium
join:2000-08-05
Mentor, OH
kudos:1

So texting and driving are bad, but watching videos are ok?

Funny how companies seem to be eager to push "broadband" to cars. But at the same time Drivers are murdering people while they drive and text, drive and put make up on, drive and change radio stations, drive and sleep, drive and drink, drive and etc, etc, etc.

I understand having a broadband connected car means up to date weather and road conditions. But it won't stop there.
--
Is a person a failure for doing nothing? Or is he a failure for trying, and not succeeding at what he is attempting to do? What did you fail at today?.