Sprint's MVNO Scratch Cooking up Wi-Fi Cell Service for Cable
To help sell regulators on their acquisition of Time Warner Cable, Comcast has been suggesting that the larger company could start offering an MVNO-like wireless service
that heavily relies on the company's growing number of Wi-Fi hotspots. Now Sprint MVNO Scratch Wireless has announced they've been talking with cable operators about a wireless phone service that would lean heavily on Wi-Fi. According to Multichannel News
, preliminary discussions could evolve into trials sometime this summer:
Scratch Wireless is in “active discussions” with cable operators, and anticipates that pilots could start as soon as this summer, and possibly follow by initial deployments in the fall. "They seem hungry for a solution and a way to compete in the mobile space," Berrey said.
Cable operators several years ago partnered with Verizon Wireless as part of a quadruple-play bundle co-marketing opportunity. However, despite some promises of revolutionary new technologies, that relationship has offered little more than prepaid gift cards if consumers bundle wireless with their triple play. Verizon obviously has a vested interest in those users using as much data as possible so overages are incurred; as a result a voice service that highly utilizes Wi-Fi isn't in their best self interest.