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Starbucks (AT&T) Finally Buckles, Offers Free Wi-Fi
Free in all stores starting on July 1
by Karl Bode Monday 14-Jun-2010 tags: business · bandwidth · wireless
Given that AT&T's other hotspot partners McDonalds and Barnes and Noble now offer free Wi-Fi, and AT&T offers free Wi-Fi to most of their DSL, U-Verse and wireless customers -- it seemed like only a matter of time before Starbucks left paid Wi-Fi behind. According to a company statement, Wi-Fi in Starbucks stores will be completely free starting July 1 -- and they'll simplify the login process so that it's "one click." The company also announced that this fall they'll launch the Starbucks Digital Network, which will only be accessible in stores, and will offer users access to a number of paywalled outlets like the Wall Street Journal.

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hottboiinnc
ME

join:2003-10-15
Cleveland, OH

$$$

Since these spots are going free, where is ATT going to make their $$$ someone's bill is going up somewhere.
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cowboyro

join:2000-10-11
Shelton, CT

Re: $$$

Free wifi=incentive to stay there and drink another coffee.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
Reviews:
·WOW Internet and..

Re: $$$

That is for the store. My post was about ATT not the retail locations. ATT got a cut of people buying plans. Hence is why they bought WayPort. Not to expand their own network but to get that $$$ that WayPort was getting from everyone around the world.
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fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3

Re: $$$

McDonals went free too and uses WayPort.

franknalco

join:2005-01-27
Littleton, CO
Reviews:
·Comcast
ATT has probably been the telecom provider for Starbucks all along. No doubt that in and of itself is providing ATT with mucho $$$ in monthly recurring charges. Starbucks is not a small outfit. It is about time Starbucks leveraged their account with ATT and provided free internet for their customers.

en102
Canadian, eh?

join:2001-01-26
Valencia, CA
This is the 'gesture' for AT&T subscribers that are now to be capped to have some alternatives.

- I.e. Those that went and bought an iPad
- Those that will be purchasing 3G devices (iphone 4g)

AT&T can now claim that they're extending the olive branch and offering some thing for free, while making money on 3g capped data.
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Canada = Hollywood North

Bootes
Premium
join:2005-01-28
Scarsdale, NY

Re: $$$

As the article states, AT&T WiFi has been free for AT&T subscribers for a long time. The new thing is that those who aren't already AT&T customers get it for free as well.

Romney2012
Defeat Obama 2012-Chg we can believe in
Premium
join:2002-03-03
USA
kudos:4
said by cowboyro:

Free wifi=incentive to stay there and drink another coffee.
And also to get people to drink coffee there at all. You can get better coffee at a WaWa(or many other delicatessen like chains) for 1/2 the price that Starbucks charges. Starbucks sells ambiance and a nice place to while away some time because the quality of their coffee doesn't justify what they charge for it.
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BIGMIKE
Premium
join:2002-06-07
Westminster, CA

Re: $$$

said by Romney2012:

said by cowboyro:

Free wifi=incentive to stay there and drink another coffee.
And also to get people to drink coffee there at all. You can get better coffee at a WaWa(or many other delicatessen like chains) for 1/2 the price that Starbucks charges. Starbucks sells ambiance and a nice place to while away some time because the quality of their coffee doesn't justify what they charge for it.
A Starbucks

refill is 50 cents
$1.75) 20 oz Coffee

FutureMon
Keep your Mitts off RMoney
Premium,ExMod 2002-05
join:2000-10-05
Seaside, CA

Re: $$$

Heck a 24 oz coffee at 7-11 costs almost 2 bucks after tax.

toby
Troy Mcclure

join:2001-11-13
Seattle, WA
If you use their card, regular tall coffee refills are free, along with the free wifi (right now)
elray

join:2000-12-16
Santa Monica, CA
Reviews:
·SONIC.NET
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said by Romney2012:

And also to get people to drink coffee there at all. You can get better coffee at a WaWa(or many other delicatessen like chains) for 1/2 the price that Starbucks charges. Starbucks sells ambiance and a nice place to while away some time because the quality of their coffee doesn't justify what they charge for it.
I've found that McDonalds "premium" coffee is actually better than Starbucks, but as you suggest, the ambiance makes the difference. I hope it stays that way in the face of "free" WiFi.

But as for the price, as if that mattered, why the hate?

Starbucks charges less than McDonalds, Denny's, Winchells, and a myriad of other choices.

And yet, it is almost fashionable to accuse SBUX of charging a premium. When they don't.
WHT

join:2010-03-26
kudos:3
said by cowboyro:

Free wifi=incentive to stay there and drink another coffee.
As I recall back in '08, coffee shops wanted to get away from the free wireless model as people were squatting for hours on end and taking up seats.

mustang03282

join:2003-01-10
Bridgeton, NJ
Paid wifi is a thing of the past. I cant see to many people paying for wifi when they have internet on there cell phones. Tethering has taking off alout faster then i thought it would. Years ago id sit in mc donalds while my kids play in the play land id just tether my laptop to my cell phone. Free wifi is nice but id rather more power outlets, Im tired of getting bitched out for unscrewing light bulbs and plugging my laptop in there.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
Reviews:
·WOW Internet and..

Re: $$$

they don't offer outlets due to they don't want you there all day using the 'net. That's the point.

Tethering is getting to be a thing of the past. Companies don't like it and lock the phones from even doing it (ie: Apple & at$t)
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averagedude

join:2002-01-30
San Diego, CA
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·Cox HSI
said by mustang03282:

Paid wifi is a thing of the past. I cant see to many people paying for wifi when they have internet on there cell phones. Tethering has taking off alout faster then i thought it would. Years ago id sit in mc donalds while my kids play in the play land id just tether my laptop to my cell phone. Free wifi is nice but id rather more power outlets, Im tired of getting bitched out for unscrewing light bulbs and plugging my laptop in there.
Good point about tethering.
I would imagine the hard core users have found various / creative ways to connect to the internet and find power outlets.

I think it would be interesting to find out the the demographics of people who do/will use Starbuck wi-fi for free such as: male/female, age range, income, reason for use personal/work/combination.

scottymead

join:2007-07-29
Post Falls, ID
Reviews:
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Re: $$$

I have a friend that all she does is goes to starbucks, and uses the internet, she does not pay for internet her self, she will just sit at Starbucks for hours and hours, she doesnt even have to sit inside, she just plugs her laptop in her power converter in her car and connects to the wifi outside starbucks... shes a 22 year old, goes to college, works at Walmart part-time, so for being a college student, got to do things cheap.

mustang03282

join:2003-01-10
Bridgeton, NJ
I doubt they will ever completly block tethering. I use to hook my laptop to my cell phone in the late 90's hooking the modem in my laptop to a hands free headset and useing blind dial. It was piss slow but it worked great for irc. Seeing some of the things the homebrew community can do cell providers and phone makers dont stand a chance at blocking customers from useing there device to the as they please
robertg1234

join:2004-04-19
Palo Alto, CA
said by mustang03282:

Paid wifi is a thing of the past...
I can guarantee you that it is not a thing of the past outside the US, especially in the Far East.

My friend *just* came back from HK and Japan, and there is absolutely no "free" there anymore. McDonalds was the last of the free, but they are now paid. Surprisingly, some Starbucks in Tokyo (Aqua City in Odaiba comes to mind) had free wifi.

I'll bet that free wifi will be a flash in the pan here also, with iPhone/iPad users hovering just outside Starbucks using the free wifi. The same exact thing happened in Tokyo when McDonalds started free wifi a few years ago -- tons of kids with their laptops sitting outside McDonald's, sometimes for most of the night. These "freeloaders" (in the corporate minds) will kill off "free".
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: $$$

Most of McD's offered free wifi then went paid due to this. They'll be back to paid in no time at all.

burgerwars

join:2004-09-11
Northridge, CA

2 edits
Most Starbucks are small. With free/unlimited WiFi, there will be more people just sitting there for hours on end watching Hulu.

My local Panera Bread has free WiFi. It's a large place but when I go there I always seem to find the same group of people sitting there with their laptops. Sometimes I think they live there.

camaro92
Question everything
Premium
join:2008-04-05
Westfield, MA

Re: You better find your seat early.

I think there is a word for that it's called freeloaders,aside from that hopefully some dumb person doesn't use it for we shale say nefarious reasons and screw it up for everyone else.
DufiefData

join:2006-06-13
Gaithersburg, MD
AT&T is making plenty of revenue -- they're being paid by Starbucks to provide internet connectivity services at Starbucks locations, no differently than if they were providing connectivity to a business with 7,000 field offices.

Details of the revenue model may change, but the receipt of revenue will not. This arrangement will probably be a big boost to AT&T's revenue from Starbucks.
averagedude

join:2002-01-30
San Diego, CA
Reviews:
·Cox HSI

Wi-Fi

I was wondering when this was going to happen.
It seemed to me that Wi-Fi would be better used as advertising then as a paid use model.
With a Free use, then they are able to tailor the service aka: filter the service as they see fit with little push back from users.

Yea, I know there are those campers who spend all day. But those 2% are everywhere.

PapaMidnight

join:2009-01-13
Baltimore, MD

Re: Wi-Fi

I find it a courtesy to purchase an item from a store and always do if it provides free WiFi. That said, there's a Starbucks here with a cafe right next to it that provides free WiFi which is kinda funny and why the tend to attract more business since they provide WiFi for free as opposed to Starbucks.

brian
Premium
join:2002-05-02
Lake Forest, CA

excellent

this is great news. I just switched from ATT DSL to DSL Extreme, and the "free" wifi was going to be missed.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: excellent

i'm surprised DSLX and the others don't offer some type of Wifi plan with their DSL.

Frank
is chilling
Premium
join:2000-11-03
somewhere

mcdonalds does this too..

mcdonalds also provides free wi-fi via at&t/wayport

you can see if your local mcdonalds has free wifi by checking out the link below.

»www.mcdonalds.com/us/en/services···ifi.html
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maubs

join:2010-02-26
Farmington, IL

Re: mcdonalds does this too..

Yeah, but you have to sit in a McDonald's.
Madtown
Premium
join:2008-04-26
Madera, CA

For those who are reading this

Don't get too excited for it. I've tried the Wi-Fi at both Mcdonalds and Starbucks, I can't even get on, too many people using the network at the same time. I've tried for over an hour to log on, I just had to give up and find something else to do. Doesn't matter if I'm in the parking lot or sitting down at one of the tables inside.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
Reviews:
·WOW Internet and..

Re: For those who are reading this

University Hospitals Cleveland has this problem. but i found out that's not a network issue by ATT it's just the first time connecting. It took me about 20minutes the first time and 2 complete system reboots. After that was fast as hell 6meg down and 3meg up. After the first connect when i'm in the hospital my computer just logs in now i just have to open up the browser agree to their terms and boom! everything logs in.
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pkorx8

join:2003-06-19
San Francisco, CA
Reviews:
·Comcast
·SONIC.NET

Peet's

For Starbucks to make this sustainable, they need to figure a way to limit the duration of the free wifi service.
I've seen people who basically turned free wifi coffee shops into their 8-5, m-f office. And its especially not fair for the mom and pops coffee shops.
Peet's coffee has a simple and fair model. 2hr of free wifi with any purchase.

With that said and something like that in place, they need to increase the number of available power outlets. I know some places where they eliminate all power outlets as a way to limit the stay duration.

And from my observations, the US still has more free/public accessible wifi than someplace like Hong Kong, where the social/economic situation affects the free wifi model differently.
Taget

join:2004-07-29

What did they charge before?

I think you just needed to get like a $5 gift card or something. And then you're good forever.

Scatcatpdx
Fur It Up

join:2007-06-22
Portland, OR

Freeloading problem

The biggest problem is freeloaders taking up space and not buying anything. At least when I go to Panera Bread I try to buy a least a coffee.

I remembering coffee ending free WiFi.
tivoboy

join:2004-05-10
Menlo Park, CA

that's it

I won't be going to my local sbux anymore, too many free loaders as it is. Didn't they learn from the Panera Bread mistakes, people just take over and never leave!

Duramax08
A Challenger Appears
Premium
join:2008-08-03
San Antonio, TX
Reviews:
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i see this in the future...

»www.youtube.com/watch?v=12JTDp6xm18

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I heart my unreliable internet by clear.
phonemikeeeee
Premium
join:2010-03-02
Big Sandy, TN

be careful wht you wish for

t-mobile was the originator of starbucks wifi. att must have made starbucks an offer they couldn't refuse.

right now the way starbuck's business is slowing, they need any attractive add on to attract customers.

panera bread has pastry, comparable coffee and never charged for wifi.

make mine an everything bagel with cream cheese and a large dark roast @panera.

just enough fuel to fire my laptop up and take care of business.
froging

join:2010-02-21

Free Wi-Fi

When ever I go to anywhere that has free Wi-Fi I buy something. It's my way of saying thank-you. Just like when I ask to use some business bathroom I buy something. Even if it's just a candy bar. Yes $tar Buck$ use to be T-Mobile. My self I go to any number of these spots "Coffee Houses in Seattle with Free Wi-Fi" You can find one near you »www.openwifispots.com/guide_free···tle.aspx
froging

join:2010-02-21

Re: Free Wi-Fi

OH and most of your Denny"s restaurants now have free wi-fi. I had a hell of a time getting egg yoke out between the keys on my laptop what a mess but it all came clean

FastiBook

join:2003-01-08
Newtown, PA

It should be noted....

It should be noted that as of june 7th all att data plan users get free use of att wifi hotspots, free to others or not, unlimited uncapped. I will go with my iPhone 4 to any free wifi site and video call with my girlfriend, including but not limited to the att sites.

You want to know how att benefits? In SOME places with no cell coverage, one can still video call, email etc via wifi, this makes people happy, including me. Oh, and picking out a book or ordering something is vastly more efficient if the other person can see what you're talking about. This was the "other half" of the video calling circle. Also, wifi clears up cell sites and creates better service.

- A
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