Study: Just 16% of Top Films Available on Netflix Friday Sep 26 2014 14:07 EDT Over the top video players get a lot of due credit for being disruptive disruptive, though restrictive Hollywood licensing continues to prevent streaming video operators from being anywhere near as disruptive to traditional business models as they could be. Case in point: Research firm KPMG this week released a new study funded by NBC that studied the broadband streaming availability of the 808 most popular and critically acclaimed films. On its surface, the study appears to show that of these films, 94% are available online in some fashion, something the MPAA was quick to crow about -- given that suggests Hollywood has been very adaptable in the broadband age: quote: “This first-of-its-kind report analyzed the availability of 808 different film titles over 34 major online video distribution services and found that 94 percent of the films were available on at least one service,” MPAA’s Chris Dodd commented on the study.
The problem? As Torrent Freak notes, just 16% of the top films are available on pure over the top streaming platforms like Netflix. The rest are scattered among a wide-variety of platforms -- many of which require you subscribe to traditional cable -- and many more of which are run by the studios themselves, charging unreasonable prices for standalone, heavily DRM'd rentals. As Torrent Freak notes, keeping the lion's share of good content off of the most used viewing platform and largest alternative to piracy (aka Netflix) probably isn't doing Hollywood any favors when it comes to piracy rates. If Hollywood really wants to stall piracy, a lot more work needs to be done on antiquated release windows and broadening the broadband availability of top titles on platforms people are actually using. |
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