A new study unsurprisingly finds that younger viewers are increasingly flocking to streaming video alternatives to traditional cable. According to a new study by Leichtman Research, 18-34 year-olds account for 53% of adults in the United States that have a live streaming Internet-delivered pay-TV service. The study also found that 11% of adults ages 18-44 currently have an Internet-delivered pay-TV service -- compared to 3% of ages 45 and above. Companies like Verizon have tried to pivot and capture this younger audience with mixed results.

"There is clearly a growing niche market for lower-cost/lower-channel live streaming pay-TV services -- particularly among younger, more mobile renters, and those living in households with more people," said firm boss Bruce Leichtman in a statement. "Currently, these Internet-delivered pay-TV services are augmenting other sources of video in home, and consumers are experimenting with the various streaming pay-TV services to discover what combinations of video offerings work best for their household."

Other tidbits of note from the study:

• 12% of adults that moved in the past year have an Internet-delivered pay-TV service -- compared to 6% of non-movers

• Internet-delivered pay-TV subscribers watch these services at home 78% of the time -- compared to 80% at home viewing of HBO NOW, and 88% at home viewing of Netflix

• 69% of current Internet-delivered pay-TV subscribers are very satisfied with their service -- yet, 27% are very likely to switch from an Internet-delivered pay-TV service in the next six months

• 24% of those that do not currently have an Internet-delivered pay-TV service are very interested in getting one