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story category SunRocket: Dead Or Just Resting?
Firing most execs = just lowering expenses
(old news - 05:50PM Thursday Jul 05 2007)
tags: competition · business · trouble · VoIP
Tipped by laserjobs See Profile
Late last week a significant number of SunRocket employees were given the boot, including the company's CTO, CIO, CFO and CPO. Now users in our forums say they're getting e-mails from Linkshare saying they've placed the SunRocket affiliate program on hold.
"Based on the company's current business situation, we are unable to determine if and when payment will be received. Until we can determine the status and capability of SunRocket to remit payment for orders referred by you and tracked through our network, we will not continue to allow any further transactions to occur. Again, this action by LinkShare is for the protection of all partnerships and to prevent any further debt to affiliates within our network."
"We're on the same path...we've just reduced operating expenses in light of the competitive environment.
-Sunrocket's Chris Mannella
Meanwhile the company tells the Washington Post they're just "lowering expenses in order to execute our business plan." Whether that plan is to fight or to sell the company and go drink mojitos isn't clear yet.

In May CEO Lisa Hook (recall her broadband comments while at AOL?) said the company had a "pretty stable workforce" and denied rumors of looming cuts. The company now insists things are ok and they're in the process of securing a new round of funding by August.

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Forums » SunRocket: Dead Or Just Resting?
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Post a:

Cheese
Premium
join:2003-10-26
Naples, FL
clubs:

I am thinking.....

Mojitos at this point....

Mactron
el camino Real
Premium
join:2001-12-16
CM94sv

Re: I am thinking.....

I'm thinking that too...

Oh, well my 2nd year free may not be a year.

Still saved a ton of money I didn't have to give to Verizon LD.
--
If only the Verizon CSRs worked this well.

sandwidth

join:2004-10-22
Ontario, CA

What does this really mean????

I guess my ignorance is in not knowing who Linkshare is.

I picked up my phone today & dialed my cell phone to test & it still works.

??????????????

laserjobs
Premium
join:2004-05-02
Las Vegas, NV
·Cox HSI

Re: What does this really mean????

Linkshare is an Affiliate Marketing Network
»www.linkshare.com

Basically SunRocket is not paying their bills on time to people they owe money for referrals.
--

Vote for Ron Paul in the Republican Primaries

MrMoody
Carbon Based Lifeform

join:2002-09-03
Smithfield, NC
·Embarq
·Skype
·magicjack.com

Linkshare is an Affiliate Program which has to do with marketing, not providing service. Linkshare was brought up because they are saying SunRocket's credit is worthless. They're essentially saying SunRocket can't/won't pay their advertising bills.

If they're in a cash crunch the service may fail at any time as their providers cut them off for nonpayment.

sandwidth

join:2004-10-22
Ontario, CA
·Time Warner Cable

Re: What does this really mean????

Ahhhhhhhh, OK.

Well, he//, that's nothing. Nobody pays their bills anymore!! And if they do, they CERTAINLY don't pay them on time..........

GOLFnSUN
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast


1 edit
said by MrMoody See Profile :

If they're in a cash crunch the service may fail at any time as their providers cut them off for nonpayment.
I won't be surprised to see a bankruptcy filing any day now so that they won't have to shut their doors. Then they will be on the block at firesale prices.

I wonder how long these investors will wait now?
»www.lightreading.com/document.as···d=102288
The Vienna, Va.-based firm says the new money is its third round of funding, and that its funding total is now $80 million. SunRocket says all of its existing investors -- BlueRun Ventures , Mayfield , and DCM - Doll Capital Management -- pitched in for the new round, as well as a few new ones: Varma, The Grosvenor Funds , and Brú Venture Capital.
»www.brv.com/news_releases.php?nid=133
"We fully expect that SunRocket's innovative approach and seasoned leadership team will enable the firm to pull away from the competition and emerge as a winner in this space."
I'll bet he is regretting those words now.
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Jeffrey
too dark too early
Premium
join:2002-12-24
Dix Hills,NY
clubs:

Re: What does this really mean????

I agree. I'm expecting a bankruptcy filing shortly myself. Could be wrong, but the writing on the wall doesn't look good.

NY Tel
Premium
join:2004-04-09
Smithtown, NY

1 edit
Seasoned Ex-Bell Atlantic Internet Solutions Executives....lol

Guess what it really means is: Keep a fresh spare cell battery handy.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ

Re: What does this really mean????

This is why its a bad idea to prepay 2 years service. hoping the company will be AROUND in 2 years.
--
You can never be too rich, too thin or have too much Bandwidth

Mactron
el camino Real
Premium
join:2001-12-16
CM94sv

Re: What does this really mean????

Don't play the Craps tables do you ?

My Logic?..
Got in fairly early, figured it had to last at least a year, it did. Everything from here on is gravy.
--
If only the Verizon CSRs worked this well.

Jerm

join:2000-04-10
Richland, WA


1 edit

I've had SR for a year and a half...

I guess I have 6 months left before I care if they go under... still at almost (a whopping, NOT) $8.30 a month total(inc all taxes & fees - there were none!) if it averages over 2 years, or worst case scenario if it stops tomorrow -> I still get my phone for what ends out to be $11.35 per month :P Again - No additional taxes or fees. Free caller id, a second # voicemail, and more!

I don't care though because I'll go SkypIn & SkypeOut for even cheaper ($60/year skypein and $30/year skypout)! Just get Skype wifi phones or use the linksys Skype to phone adapter - now thats VoIP on the cheap - besides I use my cells more and could even get away with a 500min package at home if I had to use (ugh Von... er wha whos left thats not going under? :P) ...

Actually I think I'll hack my ATA and use it as a SIP and use a free provider to get an incomming number (ie »www.ipkall.com/). Outgoing, hmm...

sivran
Long Live The Suite
Premium
join:2003-09-15
Arlington, TX
clubs:
·RoadRunner Cable

Re: I've had SR for a year and a half...

I don't use my phone much, so it might seem silly, but I will not switch to any sort of VOIP because my internet connection simply cannot boast the reliability of my copper landline. It has never failed in my memory. I certainly can't say that for my 'net connection. (Telco: SWBell/SBC/AT&T, Cableco: @Home/AT&T/Comcast/TWC)

I used to do tech support, and I felt no sympathy for VOIP users whose internet connection was out, especially since it was Verizon tech support. If they switched to voip because their copper landline sucked, what made them think that internet provided by the same company would be any better? If they switched to save money, well...

At my house, a basic copper landline wins hands down. Even over FIOS. Copper doesn't go down if the power goes out for a few hours. CO generators > BBUs
--
Think outside the fox...Seamonkey

CylonRed
Premium,MVM
join:2000-07-06
Bloom County

Re: I've had SR for a year and a half...

This type of VOIP provider is a lot like the 'free' dialup that was touted not to terribly long ago. They simply CAN'T provide service below cost and stay in business.

Like you - my copper line is far more stable than any other line (even though my Covad line via SpeakEasy rarely goes down) but unless I did SE VOIP - it is way to much of a gamble to do VOIP and with a family and kids - no way I am going to go to a questionable phone provider.
--
Brian

"Some people are like Slinkies...
Not really good for anything......
But they still bring a smile to your face when you push them down a flight of stairs."
pepperxn

join:2001-02-21

buyout?

doesn't sunrocket use their own patents? let's just say that vonage loses... couldn't vonage just buy sunrocket, use their patents, and combine the customers into one company?

sunrocket got rid of some executives, kinda sounds like they might sell the company, since you only need one CTO, CIO, CFO, and CPO.

Occasional

@swbell.net

Consolidation is long overdue

This space isn't going to be able to feed as many baby VOIPs as sprouted in the last few years.

It's time for the best to consolidate and make a strong candidate for fighting the big Telecoms.

The little guys are only surviving because the big guys can't sabotage their marketing tiers cutting their own throats.

As soon as the big guys HAVE to they'll face that music and then there won't be any room for tiny VOIPs to thrive with any degree of vitality.

It's a unique situation they are in... best consolidate now while there are a few of them left with good financial health.

Once they consolidate their customer bases they'll have a better run against the big guys.
cbrain

join:2000-05-21
Silver Spring, MD

New fees!

With all these goings on ... might we see an entertainment charge included in the new fees ... or a gaming tax because we are betting on service every month.

koam
Pink Pecker
Premium
join:2000-08-16
East Puddle
clubs:

1 edit

In awe

Lisa Hook is the greatest tech business visionary since Joyce Dorris. Bless them both.

10414459

join:2007-04-23
Key West, FL

Re: In awe

said by koam See Profile :

Lisa Hook is the greatest tech business visionary since Joyce Dorris. Bless them both.
Be nice, she owes me money.
priller

join:2000-10-20
Gainesville, VA

I knew SunRocket's demise was guaranteed the day they announced Hook was taking over. Excellent track record of running businesses into the ground.

koam
Pink Pecker
Premium
join:2000-08-16
East Puddle
clubs:
·Shoreham Telephone
·ViaTalk
·surpasshosting

Re: In awe

CEO Lisa Hook's Quotable quotes include:
»www.google.com/search?q=%22narro···irefox-a
--
OSCAR-NOMINATED "Jesus Camp" costars man-lovin' meth-head Rev. Ted Haggard
»www.jesuscampthemovie.com/

tc1uscg

join:2005-03-09
Saint Clair Shores, MI

So.. what have they been doing all this time??

""We're lowering expenses in order to execute our business plan," said Chris Mannella, SunRocket's chief marketing officer,"

Ok.. so if they are JUST now executing their business plan.. what the heck have they been doing the past 3 years? Oh.. I know.. pissing off it's customers with crappy service.. Yeah.. that'll win you some points on wall street..
Forums » SunRocket: Dead Or Just Resting?


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