T-Mobile Admits it 'Lost its Way' After AT&T Disaster
Company Promises to Return to Putting Consumers First
Speaking at the Competitive Carriers Association conference in Las Vegas this week, T-Mobile COO Jim Alling acknowledged that the company lost its way after the failed merger with AT&T
, putting investors far ahead of consumers. "Every single customer matters," Alling told attendees. "That is most important thing we have to rekindle," said Alling, adding that "we are on our way."
The company recently took a step in that direction by returning to the investor-hated idea of unlimited smartphone data
plans. Fired T-Mobile employees
were the ones who paid for executive missteps and probably don't find the belated mea culpa worth much.
Meanwhile, the company itself made out ok, receiving a consolation prize of $3 billion in cash, roughly $2 billion in AT&T spectrum and a roaming agreement valued at around $1 billion. That was apparently enough to keep T-Mobile owner Deutsche Telekom interested in remaining in the U.S. mobile market -- for now.
| |dvd536as Mr. Pink as they comePremium
said by FLATLINE:Every publicly traded company does that.
When you put investors ahead of your customer base you fail your investors.
that why suckage and rapage among wireless providers runs rampant.
oxymoron: fair cellphone plan.
Despises any post with strings.
San Diego, CA
Re: Fail In more and more rural areas, they are adding AWS HSPA+ ONLY coverage. No 2g. For example, in nevada, virginia, md, ohio, indiana, etc. Im talking tiny places. So, in time, it seems to be getting better.
The day the child realizes that all adults are imperfect, he becomes an adolescent; the day he forgives them, he becomes an adult. The day he forgives himself, he becomes wise.
| |tiger72SexaT duorPPremium
Saint Louis, MO
Re: Lost its way the moment the merger wasn't announced
said by corinthos:Can you clarify that a bit? I have no idea what you're trying to say here.
I left because I didn't want upgrade my contract and eventually become an ATT customer. They started making changes like a week after it was announced.
IMO, when the merger was announced, everything stalled and customer service went straight to crap. But after the merger was officially dead, they got back on the right track. Almost instantly they started the effort to test on the 1900 band and refarm their network. They changed gears on LTE and decided to begin rolling it out by 2013 (rather than keep upgrading HSPA+ indefinitely). They've aggressively began acquiring and harmonizing spectrum - ATT merger breakup fee, Leap-TMO spectrum swaps, and VZW dealings. They began offering arguably the best smartphone deal in America - 5GB+unlimited texting for $30/mo prepaid. They're rolling out true unlimited data again, and their network's data speeds consistently test better than any other 3g network, and most other 4g networks (2nd to VZW).
Considering almost all of this has happened since the merger was killed, I'd say they lost their way when the merger was announced, and have been working pretty hard to get back on track since then.
"What makes us omniscient? Have we a record of omniscience? ...If we can't persuade nations with comparable values of the merit of our cause, we'd better reexamine our reasoning."
-United States Secretary of Defense (1961-1968) Robert S. McNamara
| || What's a shame?|
It would've been a shame if they'd been borged by the death star TelCom. It's great that they weren't. Now they appear to be taking the money and spectrum they won from "AT&T" failing to take them out and using it to improve and expand their network.
Yes, following the failed borging, TMO's CS took a hit. They lost a ton of customers during the failed attempt on the death star's attempt to eliminate competition. But now they look like they're turning it around.
I do, too. They kind of look like Sprint did back when I signed up with them. They're kind of disruptive. Yes, coverage outside of major metro areas and along major transportation arteries is thin-to-non-existent. But their coverage within those areas appears to be at least as good as Sprint's, if not better. They come out way ahead in data performance in the cities.
I've been researching this a lot, lately. I've been kind of thinking about a smartphone. VZ and "AT&T" are out of the question on cost. Sprint is really no better, their data network currently... well, it sucks, and I've even been experiencing increasingly wonky voice performance, lately.
But T-Mobile... Of the people to whom I've talked that either have or have had TMO, and their friends that have it: Everybody pretty much loves it. And in a recent wireless data performance survey: TMO beat the death star in many regions and came out 2nd over-all.
As for mergers: The only logical suitor is "AT&T," and the U.S. government already shot that down. I doubt that's going to be tried again anytime soon. I cannot imagine VZW being the least bit interested, and they're even less likely than was the death star to prevail. It's a bad fit for Sprint. Sprint is CDMA. T-Mobile is GSM. So who could possibly buy T-Mobile?
I think DT either has to make TMO succeed in the U.S. or shut it down and write it off.
I would like to see T-Mobile succeed, not least in part because they may soon be my wireless carrier.