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T-Mobile Backtracks, Will Offer Truly Unlimited Data
New Option Drops September 5
by Karl Bode 10:22AM Wednesday Aug 22 2012
Sprint will no longer have to carry the lonely unlimited flag. At a time when most carriers are jacking up data prices to offset reductions in SMS and voice use, T-Mobile has apparently decided to buck the trend and will return to offering truly unlimited data. According to a T-Mobile press release, the company will be launching an unlimited data plan starting September 5 that will cost $20 a month when added to a Value voice and text plan or $30 per month when added to a Classic voice and text plan.

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As examples, T-Mobile notes that a single line Value plan with unlimited talk and text combined with unlimited nationwide 4G data will cost consumers $70 a month, while a single line Classic plan with unlimited talk, unlimited text and unlimited nationwide 4G data will cost users $90 a month.

Unlike historically flaky industry definitions of unlimited, this new option will be truly unlimited, and users won't be throttled back to a slower speed as with other T-Mobile plans. One caveat: users (at least unrooted ones) can't tether using these plans -- they'll have to choose the existing 5 and 10 GB capped option if they want to use their T-Mobile phone as a hotspot or modem.

T-Mobile finds itself still trying to recover from their blocked acquisition by AT&T, and last quarter lost 205,000 subscribers during the second quarter. Like Sprint, T-Mobile hopes that the appeal of a more simple unlimited options can help set them apart from larger competitors AT&T and Verizon.

"We're big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors," said the company in a statement. "Our bold move to be the only wireless carrier to offer an Unlimited Nationwide 4G Data plan reinforces our value leadership and capitalizes on the strength of our nationwide 4G network."

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