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T-Mobile Offers Four Lines, 10 GB, for $100
by Karl Bode 02:19PM Monday Jul 28 2014
T-Mobile offered up a new deal on Monday that significantly undercuts most of the company's competitors, specifically Sprint and their Framily plans. According to an announcement posted by T-Mobile CEO John Legere, the company is now offering a Simple Choice plan at $100 a month that provides 10 GB of data over four lines -- the only catch being that each line is limited to 2.5 GB of data each before a specific user is throttled. The plan is aimed at similar plans by AT&T and Sprint that offer a similar 10 GB bucket of data starting at $160 or up.

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Legere takes a direct shot at AT&T and their recent promotional offers in his blog post, effectively stating that AT&T is ripping off "hardworking families that could use that money for more important things":
So, here’s the math: AT&T’s “Best-Ever Pricing” four lines for $160 vs four lines for $100 with T-Mobile—with unlimited talk, text, and data plus up to 10 GB of LTE data on our data-strong network. Plus, their “Best-Ever” deal comes with a boatload of crap – domestic overages, international roaming fees, hidden device subsidy costs, and on and on.

It doesn’t take a genius, right? That’s $60 in your wallet every month for a family of four —or $1,440 over two years. What would your family or small business do with those savings?

It infuriates me that they’re selling this to hardworking families who could use that money for more important things. And they have the nerve to call it “Best-Ever Pricing.” I just couldn’t stand by without speaking up and calling them on their BS.
According to T-Mobile, this latest promotion will run through 2015.

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