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T-Mobile Posts $20 Million Loss Due To 'Uncarrier' Advertising
by Karl Bode 04:05PM Tuesday Feb 25 2014
Snarky CEO Tweets and ad campaigns for disruptive pricing don't come cheap, you know. T-Mobile today unveiled the company's fourth quarter earnings report, which indicates that the company posted a $20 million loss on the quarter, up from the $8 million loss posted one year earlier. As for the good news, much of that money is being spent on ad campaigns for the carrier's "uncarrier" PR strategy, and the frontal assault on AT&T and Verizon appears to still be paying dividends.

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T-Mobile had already stated that the company added 1.6 million new customers in the fourth quarter, up from the 1.02 million additions the quarter before. The company has added roughly 4.4 million customers for the year, about two million of which were postpaid users.

T-Mobile also stated that the company has bumped their 2014 capital spending to between $4.3 billion and $4.6 billion -- up from from $4.2 billion allotted last year -- to help fund the company's ongoing LTE upgrades.

"Customers are fed up with the old ways and are voting in favor of choice, innovation and doing business with a company that cares about them and is willing to earn their business," T-Mobile CEO John Legere said in a statement. "For shareholders, we transformed the company into a fierce, growing competitor that is changing the wireless industry and creating significant value."

Well, unless they get acquired by Sprint and gutted for parts, right?


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dnoyeB
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reply to Profit

Re: Perhaps 4.4 million added customers should have been included in the title..

I've been with T-mobile many many years and prices really have not risen.