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T-Mobile To Reward Customers That Pay Bills On Time

According to a blog post by T-Mobile CEO John Legere, 63% of Americans have a less than perfect credit score. Bad credit, the CEO argues, keeps most consumers from being able to qualify for most of the best wireless service and device deals made available. As such, T-Mobile says it's constructing a new policy they're calling "Smartphone Equality."

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This new effort effectively allows bad credit folks to get the same perks everyone else does -- if they can simply show they're able to pay their bill on time for a year.

"With today’s announcement, every T-Mobile customer who’s paid their wireless phone bill on time for 12 straight months will qualify for our very best device pricing on every smartphone and tablet we sell − including zero down with no interest and no credit check," states Legere. "This new approach puts the relationships we’ve built with loyal customers above their credit scores."

Traditionally, bigger companies like AT&T and Verizon have insisted they're ok with this kind of approach, as they're simply losing "lower quality" accounts where churn is high and payments are inconsistent. Verizon, despite starting to feel the competitive pinch, continues to insist that their LTE network comes at a premium price tag because it's a premium experience. It's unclear how long this approach will work as T-Mobile's network improves.


Most recommended from 60 comments



SimbaSeven
I Void Warranties
join:2003-03-24
Billings, MT

2 recommendations

SimbaSeven

Member

A premium price tag for a premium experience?

What the funk ever. More like a premium way to remove even more money from your wallet.