T-Mobile has been launching their "uncarrier" brand refresh in three phases. First, the company announced they would be eliminating handset subsidies
just as they unveiled their LTE network. The second phase was the company's Jump handset upgrade program
, which was promptly copied by the other three major carriers. The announcements resulted in T-Mobile recently posting one of their best subscriber quarters ever
Tonight T-Mobile plans to officially announce phase three of their revamped strategy. If the company's prematurely updated website
is any indication, this latest phase involves offering free overseas data roaming in more than 100 different countries.
The website doesn't appear to offer any more detail just yet if you click on "learn more," though Shakira's Facebook page (she's being used as a brand spokesman) appears to confirm the shift
. The offer should launch later this month for subscribers of T-Mobile's Simple Choice plans.
That's fairly solid news for an industry that charges postpaid users a significant sum for travel (Verizon charges $25 for each 100 MB of data you use, much more if you don't sign up for their international plan). More details should surface this evening at T-Mobile's press event.Update
: T-Mobile's press release
makes it official and offers up more detail (it's going to be EDGE speeds of 128 kbps or so), with this comment from T-Mobile CEO John Legere:
“The cost of staying connected across borders is completely crazy,” said John Legere, president and CEO of T-Mobile US, Inc. “Today’s phones are designed to work around the world, but we’re forced to pay insanely inflated international connectivity fees to actually use them. You can’t leave the country without coming home to bill shock. So we’re making the world your network — at no extra cost."