The NebuAD Fight Heads To Canada CIPPIC urges regulators to investigate user-tracking tech After Congress recently raised the question over whether NebuAD's user-tracking ad technology violated federal wiretap and privacy laws, most of the company's U.S. ISP partners suspended launch plans. Despite the promise of making more than $2 per user, per month off of selling your browsing data, the ISPs apparently felt they could lose much more via lawsuits. In Canada, the Canadian Internet Policy and Public Interest Clinic ( CIPPIC, who've been active in the Bell throttling fight) are pushing regulators to also investigate NebuAD. From CIPPIC's letter to regulators, which tackles behavioral advertising and deep packet inspection: Given the speed with which DPI technology is being deployed, the variety of purposes for which it is being marketed, and the obvious privacy concerns that it raises, we submit that the time is ripe for your office to investigate these matters on an industry-wide basis and to develop guidelines for PIPEDA-compliant use of DPI by ISPs, in the context of behavioural targeting as well as traffic-shaping. I really wouldn't want to be NebuAD CEO Bob Dykes the last few months, given he's watched his entire business model disintegrate. His best case scenario is that he releases the promised new opt-in system and lobbies Uncle Sam well enough to get them off NebuAD's back, but that's likely to take months. His worst case scenario is that Congress passes a law making this technology opt-in, which obviously decimates most of his projected revenue.
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 | | There is a difference NebuAD is for spying. Sandvine, for example is deep packet inspection. NebuAD does not do both. | |
|  | | | Re: There is a difference Typically, an ISP will partner with a company – such as NebuAd or Phorm – that
specializes in DPI-based behavioural targeting. The behavioural targeting companies install
their hardware on the ISP network, gaining access to users’ web traffic information
including all the sites visited by users, web search terms, page views, page and ad clicks,
duration of website visit, browser information as well as potentially instant messaging and
other web-oriented programs.
Behavioural targeting companies collect, analyze, and store information in user profiles.
Every user is assigned a randomized hash number. (In the case of NebuAd information
collected is assigned a second hash number and used to develop interest categories). Based
on the web traffic data collected about him/her, a user is categorized into potential
consumer types.9 By entering into partnerships with advertising firms and web publishers,
the companies broker the sale of advertising that is aimed at individual visitors according to
their assembled profiles. When a user visits an affiliated web page, they are presented with
advertising aimed at them.
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The "Lifetime" channel is responsible for 83% of all divorces...Robert Ginty | |
| | | | | Re: There is a difference Yes, that's all nice. But pray tell, how exactly does the customer benefit from it? I sure as hell don't want an ISP to know all the sites I visit, what I search for, what I view, what I click. Please tell me how that 'enhances' my experience, by having someone make a profile of me? I don't want to see ads, and I SURE AS HELL DON'T WANT THEM MESSING WITH MY TRAFFIC! PERIOD. SCREW THAT. What I do is MY BUSINESS, I paid for a freakin IP Address, what I do with it is NONE OF THEIR BUSINESS.
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The happiest countries are the most secular. The struggle AGAINST corporations is the struggle FOR humanity! | |
| | | | | | Re: There is a difference Well Karlmarx, I am so glad you asked! What this exciting new technology will do is allow an Internet provider to track where you go on the internet and build a profile that will allow their advertising partner to deliver ads that are more relevant to your interests. This will... ah to heck with it, I can't even pretend to see how this is a good thing, heck it hasn't even been deployed as an opt-in system anywhere meaning customers won't even know about it unless they read their providers EULA and for most people that just won't happen, ever. We are bloody well tracked enough on the internet, we don't need another bloody layer, of course ISPs don't care, because after all, this increases their profits, which in turn builds value for their shareholders and after all, that is all that matters, end user privacy be damned. | |
| | | | | | they can already do that without using this company or any other one. its easy to check to see where you went by checking their systems out with your IP or MAC address. | |
| | | | | | | Re: There is a difference Yeah, I am aware of that, hence the comment about us already being tracked enough on the internet, the difference of course is that individual sites can't get a full profile on you and without these types of systems ISP's aren't selling that information to advertisers without your properly informed consent. What would be nice would be if all sites on the internet switched over to using nothing but secure connections, since from what I have heard, these types of spying can't breach SSL just yet. | |
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| | | | | | | | Re: There is a difference That was a direct quote from the CIPPICs letter tothe regulators. A couple of paragraphs that couldnt have explained it any better. You're correct in your assesment that the end user gets screwed (no pun intended). This is further evidence that there is no, and never really has been, privacy on the web.
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The "Lifetime" channel is responsible for 83% of all divorces...Robert Ginty | |
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rd1012
join:2004-04-11
Absecon, NJ | There is a real problem with spying The collected data may be anonymous when turned over to advertisers, however it can always be traced back to the source (for the right price) because they know your IP address.
There are professions in this country such as government jobs and their contractors, where it would be a problem if this information was sold for the purpose of background checks.
Think about it, you are an engineer wanting that contractor job.
They will never tell you why you were turned down but it could be because they bought your browsing history from NebuAD and found out you read a lot of anti Bush and anti Iraq war sites.
Or maybe you Googled and downloaded some documents on Wikileaks they don't want you to see.
You could also work on an open source project where you frequently send email to someone (who you don't personally know) in an area of the world they don't think you should be communicating with.
I am very worried about this type of privacy invasion, where doing perfectly legal things with no bad intentions can destroy your career.
This is way more dangerous than what companies like Cyveillance do. | |
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 ·WOW Internet and..
| Re: There is a real problem with spying nothing is never private. if you don't like being tracked by anything or anyone move to a cave and live out in the middle of a desert. because thats the only place they can't find ya really.
your cell phone tracks you, your computer does, your mail everything tracks you. What is the big deal about being tracked? You do things everyday that could be more useful against you than what they could probably find online. In person they could have pictures. online they just have urls. Pictures hold up better. | |
| | | | | Re: There is a real problem with spying Then obviously you have no problems with strange men following your wife and kids (if you're married, etc) when they go shopping. That is what these spying companies do, they follow you around. | |
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·WOW Internet and..
| Re: There is a real problem with spying i'm not married but i have companies follow me around. I shop online. I don't delete my cookies very often. I could careless really. But they do not follow you around in person. And really if you're that worried about being followed then don't get online move to a cave or the desert and get over it.
Also i'm curious- do you use those "discount" cards at places such as Borders, B&N, Petco, PetSmart? They follow you too---track what you buy how much you buy etc, Foodtown stores by Spartan was the first to create those. | |
| | | | | rd1012
join:2004-04-11
Absecon, NJ | Re: There is a real problem with spying Utah, well its mostly desert so I'm half way there. Cave homes are available in Moab Utah, expensive though.
Don't use the discount cards, instead we shop only at stores that don't hassle us about not having one. In our area thats Harmons for food, Napa for auto parts, and so on.
One time, I think it was Auto Zone, they wouldn't sell me anything until I gave my phone number... paying cash. I walked out and said I was going to Napa, thanks anyway.
All that information is sold. Is it a big deal? A lot of people don't think so, I have to disagree. There will come a time, if its not already here, where you won't have to provide a resume to a potential employer, since they already know (everything) about you both good and bad. | |
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·WOW Internet and..
| Re: There is a real problem with spying then you must not shop at Radio Shack and how do you buy anything? when you apply for credit you turn over that information that becomes public once its on your credit report. Employers can still see things when they run you credit. And yes many do run it now.
Not everything is sold. I've bought things where i had to give my phone number never received any calls. You just seem tooo crazy about information that can be easily obtained. | |
| | | | | | | rd1012
join:2004-04-11
Absecon, NJ | Re: There is a real problem with spying I shop and radio shack, and a bunch of other places that ask for a phone number. I always politely say "I don't give it out" and they say "Okay." and go on with the check out. The places that give hassle a customer about it are very very rare. Happens to me maybe once or twice a year.
Employers can not see my credit report, first because I blocked it with all 3 reporting agencies. Second because I have to sign a release form to allow anyone to see my credit report. Its a service you can sign up for, and it works really well, costs nothing. If I'm applying for a job I do release that information. In the area I work its necessary regardless, they have to do background checks.
The phone number, well they don't care about the phone number really. They are not going to call you. Instead they get the phone number turned into a name/address (the phone companies sell this information) and use that to send you advertisements in the mail... and then they sell that information to anyone that wants to buy it. | |
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·WOW Internet and..
| Re: There is a real problem with spying Just because you block your credit report does not mean your employer can not obtain it. Once you sign they can get it they can get it anytime after that. The waver stays on file. And if you do not sign it they will not hire you.
Debit Collectors are allowed to obtain your credit report to using online services to see where you work and such. | |
| | | | | | | | | rd1012
join:2004-04-11
Absecon, NJ | Re: There is a real problem with spying Yes you're right, I just went thought this and there's a number of rules that change from time to time. Right now my employer gets a credit report once a year. Its logged in my credit report history anytime someone is given a report, and I see my employer doing it once a year. But I knew they were going to do that so its not like they are doing something sneaky.
Wheat I meant was everyone else is banned from getting the partial credit report, for example banks that want to send me pre-approved credit cards. They are not able to get the partial credit report anymore. No one can get a full credit report without my written authorization, the agency won't give it out. However like you said there are some exceptions and perhaps debt collectors can get a partial, one that includes my address... but I don't believe they can get a full credit report without my written permission. | |
| | | | | | | | | | | | Re: There is a real problem with spying they are able to obtain a full report. Employers, address, etc.
They're are compaines they that are partnered with the credit reporting companies that just do debit collections. Hell some of them even do debit collections. | |
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| | Book 'em, Eliot! Does NebuAd track government official's surfing habits too?
I suspect NebuAd would come to a screeching halt if some whistleblower NebuAd employee matched up the NY AG's IP address to frequent visits to an escort service website. | |
| | | | Re: Book 'em, Eliot! probably not. the Gov't would probably thank that employee due to it would help them in their investigation. | |
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tshunter
join:2007-06-10
Cedarpines Park, CA | neuBad neBuAD = neuBAD
The oldBAD by the way is the stuff you still don't know about...
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