The Steve Jobs Song and Dance Critics dissect Apple's marketing missive... After the initial wave of adoration, there have been plenty of interesting follow-ups to Steve Jobs' declaration that Apple would eliminate DRM from music downloads if the music industry didn't demand its inclusion. Princeton professor Ed Felten says the missive was little more than a clever marketing move aimed at reducing pressure from European antitrust regulators: "What the letter really does, in typical Jobsian fashion, is frame the debate. It does this in two respects. First, it sets up a choice between two alternatives: stay the course, or get rid of DRM entirely. Second, it points the finger at the major record companies as the ones making the choice. This is both a clever PR move and a proactive defense against European antitrust scrutiny." The RIAA also responded, suggesting Jobs should open up his anti-piracy technology to its rivals instead of urging major record labels to eliminate DRM. Jon Johansen (aka 'DVD Jon') chimes in, questioning Steve's use of misleading statistics and then suggesting Apple is just fine with the way things are, as the existing system simply locks people into using Apple products.
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 | |  heh
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|  | | | Re: heh said by brianiscool:Steve came up with a brilliant plan. A new peace of land called Idaho where you live in a IHouse. Lol loved that tech tv expo show. Would that be living in iDaho, in an iHome, driving an iHonda, using an iPhone, surfing on an iMac, and listening to a iPod? | |
| | | RadioDoc58ef2c0Premium,ExMod 2000-03
join:2000-05-11 | Re: heh ...watching iPorn, pulling your iPud.
He's followed the same PR path we've seen dozens of times regarding criticism of the invasion of Iraq: Avoid the question by distraction, distortion, hype and pretty-colored shiny objects. Pure public relations hackery.
The RIAA/MPAA are archaic dopes but Teh Steve is right there in bed with them. Hard to take someone seriously in that scenario.
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 ifarrell
join:2000-08-10
Willow Spring, NC
1 edit | Same as Windows debate You've gotta know this debate will drag on for years just as the MS Windows debate did.
It'll eventually go to court, Apple will have a completely separate iTunes in the EU and Scandinavia then it will quietly disappear.
I can see a day when iTunes will evolve into something different from today, even disappear and this whole thing will become yesterdays news.
MS started on the right path with "Plays for Sure" but they have now back peddled with the Zune.
All they've done is used the same type model (albeit a crappy one - Zune Marketplace Credits) as Apple. | |
| | | | Re: Same as Windows debate said by ifarrell:I can see a day when iTunes will evolve into something different from today, even disappear and this whole thing will become yesterdays news. MS started on the right path with "Plays for Sure" but they have now back peddled with the Zune. All they've done is used the same type model (albeit a crappy one - Zune Marketplace Credits) as Apple. Yep. Apple is about to feel the sting of the EU. Hate to tell you, the Zune sucks! I love the Creative Zen. Gee, I even put work files on there. And, why a BROWN Zune??? My Zen is Pink!
I guess Microsoft geeks need girlfriends so they would ask them about colors! Brown??? It looks like that "candybar" in Candy Shack!  | |
| |  Romney2012Defeat Obama 2012-Chg we can believe inPremium
join:2002-03-03
USA
kudos:4 | said by ifarrell:You've gotta know this debate will drag on for years just as the MS Windows debate did. It'll eventually go to court, Apple will have a completely separate iTunes in the EU and Scandinavia then it will quietly disappear. It is all PR, related to the fact that several EU countries and now the whole EU is thinking of hauling apple into court for monopoly practices. By throwing the blame on the Music companies(3 of the big 4 music companies are EU companies), he can shift the blame back to the EU. That is, he's telling them to clean their own house up before throwing stones at his windows.
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1 edit | Jobs went Corporate and Lost his "Hip" Image Jobs, worse than Microsoft, likes to lock in the sheep into his iTunes using his iPod. He wants DRM just as much as anyone. No DRM would hurt iTunes sales to the non-iTunes fanboys that would file-share they heck out of their half-witted "music" (too small to have real CD quality).
Also, I'm sick of the MAC commercials with the "hip" guy (looks like he smokes Marijuana or something) and the guy who looks like he's supressing his gayness or secretly has tons of kiddie porn on his "computer," if he could figure out how to play it.
Look at the iPhone: more DRM crap than anything and only good enough for ONE cell carrier. And, I'll bet the phone does everything great, as long as MAC compatible, except make a phone call!
Pixar: Jobs had no problem selling out his creative team to Disney for billions. | |
| | ifarrell
join:2000-08-10
Willow Spring, NC | Re: Jobs went Corporate and Lost his "Hip" Image said by kyramilan:Jobs, worse than Microsoft, likes to lock in the sheep into his iTunes using his iPod. He wants DRM just as much as anyone. No DRM would hurt iTunes sales to the non-iTunes fanboys that would file-share they heck out of their half-witted "music" (too small to have real CD quality). Also, I'm sick of the MAC commercials with the "hip" guy (looks like he smokes Marijuana or something) and the guy who looks like he's supressing his gayness or secretly has tons of kiddie porn on his "computer," if he could figure out how to play it. Look at the iPhone: more DRM crap than anything and only good enough for ONE cell carrier. And, I'll best the phone does everything great, as long as MAC compatible, except make a phone call! Pixar: Jobs had no problem selling out his creative team to Disney for billions. LOL
Just like Bill Gates likes to lock his sheep into his Zune Marketplace using his Zune.
Yea right!
I don't see Microsoft's record being exactly too consumer friendly either.
All these U.S. Corporations are all the same at the end of the day.
The Mac commercials are a matter of personal preference. I don't like the Sony Bravia commercials but that doesn't mean lots of other people feel the same way. Apple's Mac campaign must of had some success since they've sold a record number in the past year.
As for the iPhone, since it hasn't been released yet, I don't think any judgment calls can be made until it's final release.
The DRM crap you talk about (I presume you mean locked?) is on most every other Mobile Phone.
As for choosing Cingular, well since GSM is a World Standard and CDMA is mainly U.S. only, it wasn't a bad decision at the end of the day. | |
| | | | | Re: Jobs went Corporate and Lost his "Hip" Image ifarrell - I have no love for Microsoft either. I personally would like to tell Gates where he could put Vista! | |
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|  morboComplete Your Transaction
join:2002-01-22
00000
1 edit | said by kyramilan:Also, I'm sick of the MAC commercials with the "hip" guy (looks like he smokes Marijuana or something) and the guy who looks like he's supressing his gayness or secretly has tons of kiddie porn on his "computer," if he could figure out how to play it. it's funny because it's partly true. there are advantages to both systems. pc's don't always work perfectly. lock down your system like apple does and sure, everything may seem to "always" works as it is supposed to. just pony up the extra dough consistently to support this model and settle for less innovation overall.
i don't want to start a flame war, but of all the apple/mac guys i've known, it seems like the majority have been complete tools. that doesn't make me want to jump ship to their side. maybe i'll just wear more hip clothing and call it a day, eh? | |
| | | gateguyPremium
join:2001-02-12
Reisterstown, MD | Re: Jobs went Corporate and Lost his "Hip" Image Not calling you a pig...
but you know what they say about putting a dress on a pig...
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Without data, it is just an opinion | |
| | | | | | Re: Jobs went Corporate and Lost his "Hip" Image said by gateguy:but you know what they say about putting a dress on a pig... It made Jim Henson millions of dollars? | |
| | | | | | | Re: Jobs went Corporate and Lost his "Hip" Image haha, you owe me a monitor
this one has coffee all over it now | |
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| Now, now, no need to be like that. I think the Pixar deal was a good thing. Disney needed Pixar more then Pixar needed Disney. That was just good business sense. As for the DRM, well even if they opened it up, my Zen (Creative Nomad Zen Xtra) never played AAC, so we still have lock in.
Thankfully, the iPod I finally broke down and bought is probably the best player out of the three or four I have owned. I though Cowon might have something.
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Retaking our country one election at a time. | |
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| | End of DRM Id love to think that we are on the verge of DRM-free media. If ITunes went DRM free, I would hop on over in a second. And it wouldnt be to download a bunch of songs and post them on torrents...it would be to download and have them in MY possession without having to jump through a million hoops.
A clever marketing move? Ill say. It would get me to join Itunes in a second.
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|  SarahPremium,ExMod 2002-05
join:2001-01-09
Cambridge, MA
kudos:5 | If he doesn't like DRM... Then why do all of the songs from indie labels on iTunes have DRM on them too? I can't imagine the indie labels are forcing Apple to use DRM on iTunes when they let emusic sell unrestricted 192k mp3s of the exact same albums and songs.
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| | | | Re: If he doesn't like DRM... Until you actually see what kind of contractual agreements are in place there is no point in speculating. It could be an all or nothing kind of system for all we know. | |
| | | SarahPremium,ExMod 2002-05
join:2001-01-09
Cambridge, MA
kudos:5 | Re: If he doesn't like DRM... LOL, there's no point in speculating? This is the internet, it's what we do  | |
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| | Song and Dance? Who really cares what Jobs' "marketing moves" are in his statement? He made it, and in doing so he called the RIAA out. In the grand scheme of things this needed to be done. Not that it hasn't been done before (again and again) by Steve Jobs, but this time he put his own money down by claiming DRM-free downloads if he was given the opportunity. If the record labels called this "bluff" then in the end iTunes becomes the first major label download service that didn't have DRM.
Sure it would make Steve Jobs and iTunes look good. Does that really matter? What matters is there is the potential here for us to finally get out the restrictive, and ineffective, download business model that keeps many legitimate users from using the music they pay for as they see fit. All it takes is one for all the rest to start following. Next thing you know DRM is out of the picture for good.
Of course this would all mean that the record companies would actually pony up on Jobs' declaration, which is unlikely. Is that why analysts are saying Steve is just grandstanding? Again, who cares? | |
| | | Only on DSL Reports Only on DSL Reports can you have days of threads complaining about the RIAA only to be followed by copious amounts of whining when someone other than a Senator or some Hollywood big-wig calls it as it is. So instead of saying, "yeah, Jobs has a reason, but at least he's calling these people for the greedy bastards they are" we're treated to a round of iPod bashing and the requisite and extremely lame and tiresome Mac versus Windows debate.
Furthermore, stating that Jobs issued this as a way to "take the heat off Apple from the EU" doesn't dismiss his premise as inaccurate. The EU wants him to open what is ostensibly as open as it can go due to contractual obligations with the content providers. | |
| |  sporkmedrop the crantini and move it, sisterPremium,MVM
join:2000-07-01
Morristown, NJ
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| Re: Only on DSL Reports said by clickie:Only on DSL Reports can you have days of threads complaining about the RIAA only to be followed by copious amounts of whining when someone other than a Senator or some Hollywood big-wig calls it as it is. So instead of saying, "yeah, Jobs has a reason, but at least he's calling these people for the greedy bastards they are" we're treated to a round of iPod bashing and the requisite and extremely lame and tiresome Mac versus Windows debate. That's because the internet is full of hateful ignorant nerds. | |
| | | | Actually, the EU wants Apple to open Fairplay, their DRM standard, to other MP3 player manufacturers. It would still protect the music, just allow another company to utilize it.
Then, in essence, one can use their other-than-iPod player with iTunes. | |
| | | RadioDoc58ef2c0Premium,ExMod 2000-03
join:2000-05-11 | Re: Only on DSL Reports said by trancient :
Then, in essence, one can use their other-than-iPod player with iTunes. Which will happen approximately the same day that Apple "opens up" it's computing platform and endorses OS X on non-Apple hardware.
In other words: Never.
The EU has a point.
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| iKettle is not gray. Jobs wanted content to sell his iPod so he used his FairPlay DRM to satisfy the media moguls (isn't he one now?).
But the consumer wants choice. Apple's leader is now Janus as it's no longer RIP-MIX-BURN, but Download-iTunes store-Play.
Shareholder for Apple are happy. Shareholders for Universal/BMI/Warner... are happy.
Yet he teflons the EU toward the record companies, stating "Hey, I'm against protection! They wanted it! So I just went along with a solution that pleased them! No on else had anything better other than not to protect it or use some secret-spying-rootkit!" (see Sony)
Jobsian? is that even a word? Doeseth that requireth a walk down Witherspoon for a purge at Alchemist and Barrister, Ed? | |
| | |  It Never Fails...
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| | RadioDoc58ef2c0Premium,ExMod 2000-03
join:2000-05-11 | Re: It Never Fails... Yep. "News" would be Bill coming up with the next big thing or Steve giving money to the homeless...
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| | Hrm . . well That's a rather interesting response from the RIAA.
Since when did the RIAA dictate Apple policy? Oh that's right, they don't.
Evil mean Apple, how dare you make money off our recording artists by offering greater exposure using your software. How dare you. Nevermind that we encouraged this sort of thing in the first place. Won't you share your coporate secrets with your competitors?
Cmon RIAA, you know you want to give all that money you're extorting from people to Apple's competitors.
Evil mean Apple, you shouldn't be allowed to make money, because big corporations making money are always bad.
The iPod and iTunes saved Apple, why should they share their secrets? It's like asking Microsoft for the source code to Windows. Ain't gonna happen.
/scoff RIAA, music industry, and Windows 0.0
/applaud for Jobs | |
| | | | Re: Hrm . . well I agree, longstreet.
Totally OT: Nice avatar. Opeth are my favorite band. | |
| | RadioDoc58ef2c0Premium,ExMod 2000-03
join:2000-05-11 | said by longstreet:That's a rather interesting response from the RIAA. Since when did the RIAA dictate Apple policy? Oh that's right, they don't. Evil mean Apple, how dare you make money off our recording artists by offering greater exposure using your software. How dare you. Nevermind that we encouraged this sort of thing in the first place. Won't you share your coporate secrets with your competitors? Cmon RIAA, you know you want to give all that money you're extorting from people to Apple's competitors. Evil mean Apple, you shouldn't be allowed to make money, because big corporations making money are always bad. The iPod and iTunes saved Apple, why should they share their secrets? It's like asking Microsoft for the source code to Windows. Ain't gonna happen. /scoff RIAA, music industry, and Windows 0.0 /applaud for Jobs /looking for post decoder ring.
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| | | | | Re: Hrm . . well Remove your idiot filter. | |
| | | | RadioDoc58ef2c0Premium,ExMod 2000-03
join:2000-05-11 | Re: Hrm . . well No. It's working and blocking you quite nicely, thanks. | |
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This is Music |
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| | Why criticize? Why would anyone who wants the end of DRM criticize Steve Jobs for this move? Who cares what his motives are? Take his word at face value and promote the hell out of it.
The backlash against Steve Jobs for his memo is remarkable to me. If you want an end to DRM on music, support Apple in this. | |
| | | sigh Seems like that guy understood my post fine.
Get that idiot filter checked.
I hear they make you disconnect your brain, before removing it from your ass. | |
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