The battle for domain typos
company vs company
by justin Wednesday 23-May-2007
The battle to make money from the bewildered heats up.
1. Opendns.com, which offers users alternative DNS servers that show ads when users make typos, is furious that Google struck a deal with Dell
to pre-install software to show THEIR adverts for typos, "breaking" the opendns solution.
2. As reported last week, Cox experiments with a typo revenue stream
by replacing their default DNS servers with ones powered by overture, a move pioneered by several other large ISPs before them.
3. While digesting this, a must-read is the current Business 2.0 article "The man who owns the internet
," on the guy whose hundred+ million dollar domain bank outfit (the one that powers most of those generic placeholder sites with adverts that infest the web) struck a deal last year with Cameroon to wildcard all .cm typos made by users -- at least, those that were not previously intercepted by the aforementioned moves of Dell/Google/Yahoo/ISPs/openDNS! He is also pushing Colombia hard, waving fistfuls of cash for the right to the even more lucrative .co wildcard. (Columbia, if you are listening, it isn't any technical feat to do this. If you must sell out, why not run your own wildcard and collect all the revenue, not just a small part of it?).
What does it all mean? Follow the money: Powerful players are pushing to be first in line, in front of the old fashioned clunky concept of a "search website" you go to when you want something. They want to be first so they can simultaneously show you adverts and perhaps, if you are lucky, some non-paid results before handing the crumbs back to whomever is second, third and so on down the line. The fear of getting pushed back to second may be even driving Google to do a "little evil," if one believes OpenDNS.com on how hard it is to remove their Dell-installed software.
Where will it end? Who knows. One thing is for sure, the subversion of open name resolution standards, be it via pre-installed software (that verges on spyware), non-standard servers offered or provided by ISPs or country wildcard tricks, will continue as long as Google is making a mint at showing adverts before anyone else. Getting an old fashioned advertisement-free "site not found" for a mistyped domain may one day be something you only see in a Smithsonian interactive exhibit.
And greed flourishes on the Net as usual. So many ways to get a few bucks for a mistyped url - click thru and re-distribute more Malware...
Re: And greed flourishes on the Net as usual.
said by iotastorm:I think all spammers, pop-up nuts, and DNS redirectors can live forever in the Phamtom Zone or hell.
So many ways to get a few bucks for a mistyped url - click thru and re-distribute more Malware...
And, just think, soon we'll be paying taxes to get this crap!!! Taxes suck!
| |nixenRockin' the BoxenPremium
Freaking Morons One more nail in the anti-spam coffin... One of the good methods for screening against spam sources was to drop connections for hosts that do not resolve. Crap like this breaks that.
Everyday, thousands of new cars are delivered to their new owners with poorly-selected radio station presets.
| |ColorBASIC8-bit FunPremium
Where's ICANN? Isn't this .cm stuff one of the things ICANN is supposed to police?
| |Doctor FourMy other vehicle is a TARDISPremium
Re: I wouldn't say were furious... So much for "do no evil". They're becoming just like any
other big megacorp. And this is only one example of that.
Speaking of Typos.... I think the author means Colombia, not Columbia...or was that a joke?
Absolutely Insane I hate seeing crap like this from two companies that I usually like in Dell and Google. This just reeks of back alley deals and lack of concern for what the consumer actually wants. These guys know that 95% of the people that buy their product will probably not know or care that this kind of crap is installed by default, they'll just think it's the way the 'net works. I understand Dell wants to eek out a few more bucks, but come on, this is just sad.
Alt-This -- My Tech Podcast
never i will never buy a dell now because of this
Re: never There goes my purchases as well.
I won't even aim customers looking for laptops to them any more.
As far as google goes. Looks like i will be using lycos more now.
"It's always funny until someone gets hurt......and then it's absolutely friggin' hysterical!"
Scotch Plains, NJ
Wrong tag line Shouldn't the tag line for this headline be "company vs cmpany"?
Re: Mr. Ham's house of cards could ...
said by N10Cities:He's got money to go to war. I doubt he's afraid, really. I do want the preservation of Error 404, though.
Soon come tumbling down....
I sense that lawyers for corporations that have trademarks connected to some of these typo'd domain names will be having a chat and shakedown session with him in the future...to quote from the article.."Bitter domainers are one thing, lawyers another. And at the moment, Ham's biggest concern is that corporate counsels will come after him claiming that the Cameroon typo scheme is an abuse of their trademarks. He may be right, since this is the first time he's been identified as the orchestrator.
When asked about the .cm play, John Berryhill, a top domain attorney who doesn't work for Ham, practically screams into the phone, "You know who did that? Do you have any idea how many people want to know who's behind that?""
Hmmmm....doesn't look good.....personnally I can't stand people or corporations that try to corrupt the open architecture of the Internet for their own monetary gain....I grind my teeth every time I run across one of those stupid 'domain parking' sites when I typo an address....just give me the 'page cannot be displayed' error - thank you very much....
Arrogant People Suck.
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| |DigitalXeronThere is a lack of sanity
Where have we seen this before?... All this money-making over domain typos is turning into a case of Verisign all over again... I wonder if someone's going to start squatting now..