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Time Warner Again States: No Standalone HBO
Also Backs Off Idea of Broadband Service Bundle
by Karl Bode 09:03AM Thursday May 02 2013
HBO and Time Warner are once again reiterating that you shouldn't hold your breath if you're waiting for a standalone HBO streaming option that doesn't require you have a traditional cable and HBO subscription. As the company has stated previously, they simply don't see the numbers working in their favor, even if many think the company is shooting itself in the evolutionary foot as Netflix's U.S. subscriber numbers zoom past HBO.

In the end, the cozy promotional relationship with cable players is just too cozy for them to take the risk, says Time Warner CEO Jeff Bewkes:
Click for full size
quote:
...we would do it if we thought it was in our economic best interest. At this point we don’t think it makes sense. We don’t think the target market is sufficiently large to be attractive at this point. So what we’re doing, and we think this is working pretty well — we’re working with the [pay TV operators] to increase the penetration of HBO Go in a mutually benefical way.
Except not only is the company reiterating they have no interest in evolution, HBO is also backing away from reports that they'd be open to bundling HBO Go with broadband service:
quote:
HBO’s got 40 million HBO/cinemax subs here. We are vigorously offering HBO Go through all our distributors. If you then go and say, “well should we add it as a broadband-only service?”, which we could do through facilities-based providers, or you could do it through non-facilities based providers, which I think was the discussion Richard was having — we have the rights to do it.
In other words, the comments by Richard Plepler about broadband bundles weren't authorized, and those of you waiting for us to modernize our thinking really should just stop waiting. Netflix certainly doesn't mind.

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m3nphls

join:2012-10-02
Brooklyn, NY

Lol...

And then they complain that Game of Thrones is pirated a ton... I wouldn't mind paying it as a streaming option... But having to pay for 400+ channels + hbo/showtime/Cinemax is not an option.

Cabal
Premium
join:2007-01-21

2 recommendations

Re: Lol...

Can't help but be reminded: »theoatmeal.com/comics/game_of_thrones
--
If you can't open it, you don't own it.

milnoc

join:2001-03-05
H3B
kudos:2

Re: Lol...

Pretty much sums up the state of the entire entertainment industry.

jfleni

@bhn.net

Re: Lol...

They are just a bunch of plutocrat nitwits talking "seriously" at each other and their "consultants" from "Buffoon Business Academy" and similar places. At some point, after deceiving themselves for years, their numbers will flop really badly, and they will panic and wonder why. Couldn't happen to a nicer bunch of turkeys.
elefante72

join:2010-12-03
East Amherst, NY
If you think about it, HBO has maybe 2-3 good shows and they stagger them throughout the year as to maximize subscription revenue.

Netflix releases the whole series for the year day 1. How does that maximize subscription revenue? They are not a one-stop shop.

HBO has older shows that have value, but outside of that putting on old movies has no real IP benefit, which 90% of HBO provides. It also doesn't help that the award shows (rigged of course) give all these awards. Yes the shows are good, but c'mon.

The issue is that HBO is extremely profitable, and until they have to cannibalize their revenue stream they are not going to. Duh.

We may be progressive, but a vast vast majority of subscribers just tack the extra $$$ onto their cable bill. No real inspection is going on yet, and by keeping content out of the hands of Amazon and Netflix just slows the transition.

Content wants to be free, and constructing artificial barriers is old skool, however for 95+% of the people that still works.

HBO could in a instant switch to a direct model, but that would destroy their channel (of over 100m people) and then a direct model requires a much higher SGA outlay and customer service which they have none. Poof to profitability..

When I was on DirectTV they would sell me just HBO (I loved Sopranos), and I had broadcast through TWC when they didn't chanrge an arm and a leg for free TV. I wasn't required to have cable, so if the traditional guys require it, bad on them.
funny

join:2010-12-22

Re: Lol...

star trek in hey day....
26 episodes a year/season

most shows now...13 episdoes
and they call that a season?
so they on season 4?
actually thats the equivilent of 2 seasons....
in 4 years what abunch a self entitled lazy people....

cant wait for round two of OUTSOURCING OF OTHER JOBS how it killed actors and musicnas and they dont get it....

ONE also looks at say a air pilot making say 120,000 being outsourced times 60 and replaced with a 80,000 pay pilot....less taxes less revenue in the country as most of it goes home .....

keep it up dumb govt soon they wont have any cash for those f35's even if they wanted too....
XJakeX

join:2005-03-05
Coventry, RI

Re: Lol...

said by funny:

star trek in hey day....
26 episodes a year/season
8-10 minutes of commercials per hour as sole revenue source

most shows now...13 episdoes
18-20 minutes of commercial per hour, plus cable subscriber fees, for double dip revenue

and they call that a season?
so they on season 4?
actually thats the equivilent of 2 seasons....
in 4 years what abunch a self entitled lazy people...

Note my additions in bold
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1
Actually even if HBO just made its HBO Go as it stands currently available as its own streaming service it would greatly cut down piracy of their programming. Lots of people are asking them to take their money and they are refusing to take it.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

fatpipe

join:2011-10-02
Austin, TX
Ah Time Warner, you remind me of those huge statues of faces on Easter Island that probably move maybe an eighth of an inch every 100 years.

Anyway, TW when will you understand that the people can now circumvent your protectionist ways and leverage the power of the Internet to access every piece of content you spew forth from your stingy Womb!
chgo_man99

join:2010-01-01
San Jose, CA
you don't have to get the largest package to get premium channels. You still need to pay for HD, video franchise and often box rental fees though. You don't need to subscribe to showtime or cinemax. you have some flex options. Hey u-verse start with basic local channels at $20 and you can add just premium movie channels. But it comes with installation fees unless you choose higher package. Suppose HBO is $15 monthly minimum. And you have broadcast fees ($10 in IL). You look at minimum $45 to pay for privilege to get hbo without HD (unless you watch HBO GO ).
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1

Re: Lol...

the fact that HD still costs extra is really sad considering it is standard now in all TVs sold and has been for awhile.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports
chgo_man99

join:2010-01-01
San Jose, CA

Re: Lol...

I know. Its just another bs hidden fee. Plus, i just learned att charges a flat fee of $5 for each channel selection or bundled package you drop. Its stupid.
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1

Re: Lol...

I am amazed they do not charge a fee to process the fees.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

hey hey hey

@charter.com

The still don't get it.

we would do it if we thought it was in our economic best interest. At this point we don’t think it makes sense

Because you are stupid. The guys who are doing your math are probably the same ones that thought New Coke and the McDLT were awesome ideas.
NeoandGeo

join:2003-05-10
Harrison, TN

Re: The still don't get it.

Yeah, offering a standalone option at a reasonable price is in their BEST economic interests. Idiots.

Pink Floyd

@comcastbusiness.net
The McDLT and the Cheddar McMelt were Awesome!

Zofotech
Premium
join:2011-07-02
Painted Post, NY

Re: The still don't get it.

I agree they were both delish! (really)
desarollo

join:2011-10-01
Monroe, MI
I remain convinced that "New Coke" was a marketing slight of hand to distract the consumer just long enough so they wouldn't realize cane sugar had been replaced by corn syrup.

It isn't in their economic best interest; they enjoy big margins by forcing the consumer to buy and pay for more than they normally would just by purchasing exactly what they desire. Their forced bundling skirts the laws concerning tying contracts, and they've made themselves wealthy many times over with this process. Of course they see it not in their interest to change!

They will change. As others have pointed out, they'll just leave money on the table from people who would gladly not pirate, but paying for cable and for HBO (and with my cable company, Cinemax too) isn't in THEIR best interest. So, they'll continue to leave more money on the table while chasing the easy and arguably bigger slices of a shrinking pie.

Their industry is changing and they have no choice.

JMHO42

@verizon.net

"Hold my breath"?

Dear HBO: you couldn't get me to watch your stuff even if you paid me--you've yet to produce a show that I found interesting enough to spend my time watching. Sorry, but you're just not that compelling. And to pay for the privilege by having to pay even more to have the "opportunity" to watch tons of other content that is even less compelling than yours? Don't hold your breath.
silbaco
Premium
join:2009-08-03
USA

Re: "Hold my breath"?

You don't like Game of Thrones? That's blasphemy!

90115534
Someone is sabotaging me.Finding out who
Premium
join:2001-06-03
Kenner, LA

Re: "Hold my breath"?

said by silbaco:

You don't like Game of Thrones? That's blasphemy!

I didn't like Game of Thrones at first when watching Season 1 a long while ago.

Now I love it.
rick0204

join:2009-05-20
North Bergen, NJ

Re: "Hold my breath"?

I have the opposite problem. I loved the first 2 seasons of GOT and now I am so bored with Season 3. If the dragon lady story is not on I go right to sleep.

JMHO42

@verizon.net
Good on me... I'm a big fan of blasphemy.

jazzlady

join:2005-08-04
Tannersville, PA

Re: "Hold my breath"?

said by JMHO42 :

Good on me... I'm a big fan of blasphemy.

OMG- that's a great line! LOL
--
“When fascism comes to America it will be wrapped in the flag and carrying a cross.”
Sinclair Lewis
whoyourdaddy

join:2013-02-20
Honey Brook, PA

the only time

the only time I pay for a pay channel like showtime is for when Big Brother After Dark that comes on in the summer after that ill cancel the channel and don't look back till next year
whoyourdaddy

join:2013-02-20
Honey Brook, PA

let them know

let them know we will PIRATE till we get an standalone servive like hbo showtime or till they stop being so F-ing GREEDY little kids
Expand your moderator at work

ITALIAN926

join:2003-08-16
kudos:2

Re: let them know

LOL WOW

Break copyright law until they give into your demands. Gotta love humanity.
elefante72

join:2010-12-03
East Amherst, NY

Re: let them know

My bud was telling me about Deadwood (which I never watched). So I figured that I'd check it out and if I liked it legally buy it. So I go over to my normal trolling sites and to my amazement HBO wants the same or more than a season of GOT (er I mean last years GOT).

This show is DEAD-WOOD meaning it old and they want 2013 rates for a show that is in the bit bucket, $40 for say 12 episodes (that's like a 0.5 of a year anyways). Highway robbery.

Lower it to a buck, and then we will talk....until then Netflix has more content than I can swallow....Its not like I am going to keep it in a secret corner and show it to my kids in 5 years...Watch it and done.

Dastard

@ccbcu.com

Re: let them know

Deadwood is $19.99 at Wal-Mart right now, per season. I bought them when they were still $40 each years ago.

Simba7
I Void Warranties

join:2003-03-24
Billings, MT
LOL.. Which version, the real version of "Copyright Law" or theirs?
zod5000

join:2003-10-21
Victoria, BC
Reviews:
·Shaw

I wouldn't pay for HBO if it were standalone either.

I agree with some other posts. HBO has a few good shows, but only airs one good show at a time. I find that to be an expensive proposition.

I can't imagine they would charge any less for an internet version of HBO. So you're either going to add $10-$15 to your cable sub or $10-$15 for a standalone version. Either way it's too much for one channel (in my opinion).

I understand their reservations. It's a very small percentage of the population that have cut the cord. Everyone else has access to HBO via cable. I would imagine if cable prices continue to skyrocket, and "cutting the cord" becomes more prevalent, then maybe they will address the issue.

I don't see it making a big difference. If the majority of people have cable and won't pay for HBO, why would they pay for standalone.

I think Game of Thrones was the most pirated TV show ever. I don't really see that changing. I wouldn't pay for 3 months of HBO just to watch one show (it doesn't matter how it's served up). I think HBO with my cableco is $15/month. So 3 months for a typical HBO season is $45. I'd wait for the bluray to come out.. for the price to go to around 50, and buy it so I can have it permanently.

n2jtx

join:2001-01-13
Glen Head, NY

Has Been On

I gave up on HBO in the early 1990's. It had a well earned nickname of Has Been On back then.
--
I support the right to keep and arm bears.
elray

join:2000-12-16
Santa Monica, CA

Netflix v. HBO

So what if Netflix has more subs?

They aren't comparable.
63099088

join:2013-04-26

I won't pay for one show

Pirating survives because of easy access to everything in one place. If they can grasp that concept and work with it, people will pay for it. I pay for ExpressVPN (»expressvpn.biz) to get access. I would pay for a service that gives me all the shows I want, but not for one show on each.