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Time Warner Cable Aims New Promotions at DSL Users
by Karl Bode 10:34AM Friday Nov 01 2013
As noted yesterday Time Warner Cable took a relatively massive subscriber hit for their summer battle with CBS, losing effectively 3% of their entire subscriber base over the feud. Speaking on their earnings call with reporters, incoming Time Warner Cable CEO Rob Marcus stated that Time Warner Cable's attempt to recapture customers will include taking direct aim at dissatisfied DSL users nobody wants to upgrade.

The DSL assault will involve several new promotions (including a $15 introductory 2 Mbps tier we already discussed on Tuesday):
quote:
In one move, the MSO will shortly launch a holiday promotion where it will hand out Samsung tablets loaded with features to new customers. In another, the company plans to blitz the 4.5 million remaining telco DSL subscribers in its footprint with a new broadband-lite cable modem offering that will cost only about $15 a month.

"We’re going after DSL," Marcus said. "I'm challenging our team to convert at least half a million DSL subscribers over the next 18 months."
Acquiring these DSL shouldn't be much of a "challenge." In a massive swath of Time Warner Cable's footprint AT&T and Verizon no longer even want these customers, and have been willfully driving them to cable using price hikes and forced landline/DSL bundles. Nobody wants to upgrade them, and AT&T and Verizon would rather focus on wireless (and steep per GB overages). As such, those users should be pretty easing picking when you're effectively becoming a stronger monopoly in most of these markets.

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Bamafan2277

join:2008-09-20
Jeffersonville, IN

How about other ways to get TV subscribers?

I recently dumped TWC TV due to it costing $75 a month for their standard defenition service on 3 tv's less than 70 channels total.

If they offered a streaming only service for $25 - $35 a month I would subscribe in a heart beat. They have the ROKU app that if you already have TV you can watch most channels on it. But you have to be subscribed to their TV service.
TBBroadband

join:2012-10-26
Fremont, OH

Re: How about other ways to get TV subscribers?

They are. They're just announced a free DVR for 6 months promo- service is free for 6 months, but not equipment though.

Bamafan2277

join:2008-09-20
Jeffersonville, IN

Re: How about other ways to get TV subscribers?

Thats what makes my bill so darn high. $30 in just regular boxes!
TBBroadband

join:2012-10-26
Fremont, OH

Re: How about other ways to get TV subscribers?

And every company uses boxes now. Thank DirecTV and Dish for that and their fees. I don't see why you need to pay $$$ per month in fees for boxes. It's just basically a "outlet fee" that went the way of the birds- but still charged other ways.

Bamafan2277

join:2008-09-20
Jeffersonville, IN

Re: How about other ways to get TV subscribers?

Yea. Before they took over from Insight in our area we had Mini boxes for $2 a month. I would pay that. But not $10 a box when you have no choice to have a box. $5 might be fair but not $10 per box.
TBBroadband

join:2012-10-26
Fremont, OH

Re: How about other ways to get TV subscribers?

Depending on your are currently, boxes are even $15 per month. The US needs an OTT IPTV player like Canada has. Just plug in the IPTV box and you have cable TV.
Randamin

join:2010-11-29
Laredo, TX
TWC does have something similar to the "mini boxes" that you had. They are known as digital adapters and are primarily targeted for areas that are losing analog channels. They are currently free but are later set to increase to 99 cents a month. I ordered one with by phone and luckily received a regular sized HD box and at the digital adapter price. More info here: »www.timewarnercable.com/en/resid···ers.html
TBBroadband

join:2012-10-26
Fremont, OH
Reviews:
·AT&T U-Verse
·MegaPath

Re: How about other ways to get TV subscribers?

That depends on your area though; like everything else currently with TWC. Many ares you're given the choice of DVR or HD or HD-DVR. Those are your three options. Especially if you order online you can not get away without the box- even though they're not required yet in a good share of markets.
xthepeoplesx

join:2013-10-21
Reviews:
·CenturyLink

IF ONLY!

Hey Time Warner if you want more customers to convert over from DSL check out Hoover Woods Rd. in Galena, OH. We can only get CenturyLink and we would love to get rid of our crap service and move over to you! You just started offering digital TV to us, so please please please give us internet! PLEASE! save us from that awful company and start helping your numbers!

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1

Re: IF ONLY!

I'm sure if you can get cable TV you can get internet. Both are delivered on the same line.
xthepeoplesx

join:2013-10-21

Re: IF ONLY!

Thats not what they said. They said they cant deliver internet but I can get digital cable... I even tried to order online but it only allows digital tv and dvr.

Hoover Woods Rd., Galena, OH 43021.
TBBroadband

join:2012-10-26
Fremont, OH
Not true. They may not have the CMTS for cable installed yet. Especially if they're now upgrading it.
xenophon

join:2007-09-17

TWC not competing well with Google Fiber

I live in a large condo building in a KC, MO Google fiberhood that just started rolling out. Our building just signed agreement with Google Fiber but it will be a couple months before actually available in my unit. They are in planning phase now to get the fiber connection to building (nearly 80% of our building of over 140 units pre-registered) and then actual string to units will occur in Jan. TWC suddenly came to our building shortly after we signed contract and upgraded our signal and checked all cabling to allow for 100Mbps that TWC announced after Google Fiber came to town.

That's competition at work. But...

I called TWC to see what they'll offer, telling them our building signed agreement with Gfiber. I don't watch much TV so have just standard digital/HD TV for $30/month and 20Mbps for $45 (though got that down to $35). TWC 100/5 goes for about $90 before promotions. I said if they can offer 100/5 for $45 I'll stick with them. The best they could do was $65, only $5 less than Google 1000/1000 for $70. I said no thanks and I'll cancel service when Google is hooked up. Told them to call me if they can offer for 100/5 for $45. I imagine they won't offer anything better until actually cancelling but they are not pricing very competitively and will be too late if they allow me to let Google install before canceling TWC.

I actually might go for TWC 100/5 for a few months at $65 since there is no contract but they aren't trying very hard, especially since about 80% of our building (140+ units) pre-registered with Google and I'd think about 50%+ will actually go for it.
raydsltech

join:2004-07-04
Concord, NC

Message from big telco

Excellent ! Things are going just as I have foreseen them.

battleop

join:2005-09-28
00000

A win for CBS...

Their "screw the end user" tactic worked. This is money in the bank when they negotiate with Directv, Dish, Verizon, at&t, Comcast, etc...

We can thank the sheeple in TWC markets for our increased bills in the future!
--
I do not, have not, and will not work for AT&T/Comcast/Verizon/Charter or similar sized company.
TBBroadband

join:2012-10-26
Fremont, OH

Re: A win for CBS...

And TWC will see an increase of customers when those providers get the same rate increases.

djrobx
Premium
join:2000-05-31
Valencia, CA
kudos:2
Reviews:
·Time Warner Cable
·VOIPO

We can thank the sheeple in TWC markets for our increased bills in the future!

I strongly suspect that it was the straw that broke the camel's back for a lot of folks. In my neighborhood, pretty much any of TWC's competitors have better equipment, and offer a much better TV experience as a result. Losing access to favorite shows is just enough to get people that were on the fence, off of it.

It's just laziness/stupidity. Cable platforms should be able to mop the floor with U-verse and satellite providers. They have all of that capacity on tap. They could offer a fast, netflix-like experience for VOD and high quality HD linear channels. Instead we get a bad, slow VOD interface, 3 MPEG-2 QAMs shoved into one channel, on a clunky set top box running 2003-era guide software. And god help you if you have more than one TV that you want DVR capabilities on, you will pay dearly.

So, it doesn't come as much surprise that they announce the "Max" initiative. They're starting to see their deficiencies, but I'm not very hopeful that they'll deliver.
retired17
Premium
join:2007-01-24
Anaheim, CA

No Deal listed yet

Just checked TWC website for 3 mbps internet. Same prices still listed. One year discount then regular price. Won't cancel my AT&T DSL until it shows a better deal.

mrdata

@verizon.net

TWC and charges never mind TV CBS

Come on people wake up and smell the overcharges. I was a loyal TWC customer for over 10 years, they wanted to jack up my 15/1 service, Tel and TV from 120.00 a month to 170.00 dollars. I called them up explaining that FIOS was 40' from my home and I wanted to stay a loyal customer. There was absolutely no regard for this. I than asked what about the 10,000.00 I paid during those years. About the only reaction I got was "have you started to pay your 3.95 a month for the old modem you've had all those years for free? This whole system is for the birds! Yeah I went to FIOS, now I have 50/25 service, tel and TV for 110.00 for two year program. Ohhhhhh and I got my 300.00 Prepaid Visa card. I'm never going to be so complacent again... if in two years FIOS pulls the same crap I'm going shopping immediately.