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Time Warner Cable Close to Brand Refresh
Will Eliminate Roadrunner Mascot, 'Wideband' Term
by Karl Bode 12:40PM Wednesday Feb 29 2012
Time Warner Cable has been talking about a brand change ever since they were spin off from Time Warner back in 2008. Like their DOCSIS 3.0 network upgrades they're taking their time accomplishing this, acknowledging last summer the refresh would involve the elimination of the Roadrunner brand, and possibly the Time Warner Cable name entirely.

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Sources at Time Warner Cable inform Broadband Reports the brand change should finally come sometime in the next few months.

There's no word yet on what's going to happen to the roadrunner/rr.com domain and e-mail names, and it's not clear yet if the brand refresh will go so far as to give all services an entirely new name (think Comcast Xfinity) or eliminate the Time Warner Cable name.

"I've heard 'Time Warner Communications' a few times as a possible name," says the source.

What is confirmed is that the Roadrunner mascot is being shelved, and the plan will involve some name changes to Internet tiers. Those changes will be fairly simple, with existing tier names simply seeing the addition of the word "Internet" (the "standard" tier will simply become the "standard Internet" tier). The source also confirmed that Time Warner Cable will be eliminating the term "wideband" in reference to DOCSIS 3.0 upgrades, which has proven confusing to some customers.

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TechWhiz

join:2004-10-30
Phoenix, AZ

2 recommendations

Huh?

So I guess Wile E. Coyote finally won?

CptGemini
Inside your computer
Premium
join:2004-11-29
Corpus Christi, TX
kudos:6

1 recommendation

Re: Huh?

haha seems fitting

Sabre
Di relung hatiku bernyanyi bidadari

join:2005-05-17

1 recommendation

That's all, folks!

Smith6612
Premium,MVM
join:2008-02-01
North Tonawanda, NY
kudos:25

1 recommendation

Re: Huh?

da da da da da da da da da da da daaaaaaaaaaaaaaa... da da da da da daaaaaaaaaaaaaa!
ak3883

join:2005-08-20
Horsham, PA

Lipstick on a pig

Companies seem to think by rebranding that customers won't associate them to be as bad as they are. "Xfinity" is still Comcast, but Xfinity is a new term without years of hate/resentment attached to it. Cablevision has done this for awhile, calling their product "Interactive/Optimum" or I/O digital cable.

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY

Re: Lipstick on a pig

Click for full size
A turd by any other name is still a turd.

Smith6612
Premium,MVM
join:2008-02-01
North Tonawanda, NY
kudos:25
Reviews:
·Verizon Online DSL
·Frontier Communi..
Well, yeah but if you notice, Time Warner is going from "Roadrunner Standard" to "Time Warner Standard." Sounds a lot less of marketing lingo to me. They're basically going from saying "Hey guys, we're Time Warner Cable, and we sell a service called Roadrunner which runs over our HFC network and is meant to be super quick like the Roadrunner, so the Coyote, DSL doesn't catch up!" to "We're Time Warner Cable, we sell Internet, and here's what we call it"

But I do get where you're going with it though! I'm sure the hatred will still be there when the bill comes.

StupidWarner

@verizon.net

Something stinks in here...

Either Pepé Le Pew is "the new black" or... oh, it's just TWC.
25139889

join:2011-10-25
Toledo, OH

Old News

They've been talking about this before. They're only doing away with the RoadRunner and the Time Warner brand is they have to PAY for it now since they're not part of Time Warner, Inc.

It would be VERY hard to change everyone to a new email address though; would be smart just to keep those.

And this is another example of why customers should use a 3rd party service for email or their own domain.

OSUGoose

join:2007-12-27
Columbus, OH

Gee

I wonder if this is finally coming about because of swelling up Insight, thus now owning any .rr.com using division, as Bright House docent use the RR name as far as I know.
25139889

join:2011-10-25
Toledo, OH

Re: Gee

BH does use .rr.com
qworster

join:2001-11-25
Bryn Mawr, PA
Reviews:
·Comcast
·Verizon FiOS

Typical company BS!

Company has a lousy track record satisfying customers. Do they lift a finger to improve? NO! Instead they simply change their name and continue to be a crap company with a new name!

These companies really think consumers are morons, don't they?
scantor

join:2004-08-11
Columbus, OH

1 recommendation

Re: Typical company BS!

said by qworster:

These companies really think consumers are morons, don't they?

Monopolies don't have customers, they have prisoners.
25139889

join:2011-10-25
Toledo, OH

Re: Typical company BS!

TWC is no longer a monopoly. They have competition.
scantor

join:2004-08-11
Columbus, OH

Re: Typical company BS!

said by 25139889:

TWC is no longer a monopoly. They have competition.

I can get UVerse and lose my Tivos or I can use Satellite, and in both cases end up with no fast Internet option. My mother can't even get UVerse. Neither of us have WOW as an option.

You're apparently in Toledo. Perhaps you have options. Many people don't. Nor is the definition of a monopoly a company with no competition.
25139889

join:2011-10-25
Toledo, OH

Re: Typical company BS!

you don't need U-Verse to get HSI.

You can easily order DSL without getting U-Verse. Would you like a list of DSL companies to order that from? Maybe a list of other providers including Earthlink that offers Cable modem services in TWC service areas. Maybe the number to your local Clear office to get service with them? Also there is LTE with Cellco.

Those are options. Just because you think that TWC is your only option due to you wanting to have Tivo does not work with your HSI claim.
scantor

join:2004-08-11
Columbus, OH

Re: Typical company BS!

Yes, I can order DSL or wireless, get lower speeds, less reliability (IMHO, but that's subjective), pay a bit less for that, more for my TV service with the bundle gone, and come out with less for about the same price. Sign me up.

The whole package (TV + HSI) is what matters, not one or the other. The Tivo issue is relevant simply because it limits the TV choices to maintain that investment to one company, which affects the pricing for the combination of the two.

Is it a self-inflicted monopoly? Sure, in a sense. But Verizon's FIOS works with cable cards, so there are markets where that competition exists, and this isn't one.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4
said by qworster:

Company has a lousy track record satisfying customers. Do they lift a finger to improve? NO! Instead they simply change their name and continue to be a crap company with a new name!

Got a bad rep? change your name and everythings good again[until people see its the same old shit]

Dryvlyne
Far Beyond Driven
Premium
join:2004-08-30
Newark, OH

Wideband

I think it's definitely a good move for them to eliminate the "Wideband" brand. I'm pretty technically inclined and stay up on the news pretty well, but admittedly didn't know what the hell "Wideband" was the first time I started seeing TV commercials for it. Eventually I just made the assumption it was their reference to DOCSIS 3.0, which in all honesty none of their average consumers would know the first thing about.
--
In relative terms life is shorter than the blink of an eye. Remember that each and every day because in the end it's not about what you've done but how you've lived.

IowaCowboy
Iowa native
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Springfield, MA
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Re: Wideband

And many of their markets don't have DOCSIS 3.0 yet. I can tell you first hand that TWC Maine does not have D3 available. Not to mention their junk equipment. It took three different trips to the service center to get a different modem. All they had were the SA/Cisco DPC 2203 voice/data modems (that are junk) and I finally scored an Ubee AND it had a battery with it as it was brand new. Batteries are important in EMTAs used in elderly households (like my Grandma's house).
--
All of my CPE (including my EMTA) is customer owned. The only Comcast owned equipment in my house is the CableCards in the two TiVO boxes I own.

Packeteers
Premium
join:2005-06-18
Forest Hills, NY
kudos:1
Reviews:
·Time Warner Cable

it's about time

I agree with new marketing and calling;
broadband 15/1 and wideband 30/2 etc.
and getting rid of "basic" and "turbo".
not sure what to call wideband 50/5.
tripleband? fatband? superband?

the whole roadrunner mascot nonsense
has no relevance on speed anymore as
customers are far more knowledgeable,
and no longer need any dumb'ing down.

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
kudos:1
Reviews:
·Verizon Broadban..
·Comcast

Licensing

RoadRunner characters are copyrighted by Warner Bros and they have to license them. They should just license the Xfinity brand instead. Or even better, just merge with Comcast since they have no interest in metered data billing and they seem more interested in DOCSIS 3.0 upgrades than TWC. I can get internet speeds up to 105/10 (currently have 50/10) with Comcast at my house. At my Grandma's house in Maine, we can only get up to 15/1 and that is by subscribing to RoadRunner Turbo for $5 extra per month.
--
All of my CPE (including my EMTA) is customer owned. The only Comcast owned equipment in my house is the CableCards in the two TiVO boxes I own.

Jojomo

@verizon.net

Whatever

They can call themselves whatever they want, I'll still hate their guts.

antdude
A Matrix Ant
Premium,VIP
join:2001-03-25
United State
kudos:5

WB won't get money.

Poor WB.