Time Warner Cable Defends New iPad App
But Pulls Several Channels After Broadcaster Threats
Time Warner Cable recently launched their new iPad app
, offering customers the ability to watch 30 channels on the iPad. Despite the fact this project involves making customers happy by giving them an additional way to watch content (and ads) they're already paying a good deal of money for, broadcasters are already threatening lawsuits
and Fox has demanded their channels be pulled
. Responding to these threats, Time Warner Cable has launched a new website named Iwantmytwcabletvapp.com
that's designed to get consumers riled up about the broadcast industry's rather ridiculous efforts. In an additional FAQ
on the dispute, Time Warner Cable puts it this way:
Many TV networks agree with us that an iPad is just another screen in our customers’ homes. But some seem to think they should be able to decide what screen you can use to watch the programming you’ve already paid for. Technology is changing, and TV networks must change with it. Time Warner Cable will continue to push to protect our customers’ ability to watch the programming they’ve paid for in their homes on whatever screen they want!
In an accompanying blog post
the company also addresses the fact the app currently only works while consumers are at home on their own Wi-Fi connection, suggestion this is a licensing-driven restriction they're currently trying to overcome. Currently the application is also only offered to users who subscribe to both Time Warner Cable broadband and
: Just as we posted this, Time Warner Cable issued a statement saying they're pulling some of the channels from the application:
We believe we have every right to carry the programming on our iPad app. But, for the time being, we have decided to focus our iPad efforts on those enlightened programmers who understand the benefit and importance of allowing our subscribers – and their viewers – to watch their programming on any screen in their homes. In the meantime, we will pursue all of our legal rights against the programmers who don’t share our vision. The enthusiasm of our customers and the programming partners who have embraced the app, rather than those who are solely focused on finding additional ways to reach into wallets of their own viewers, has convinced us more than ever that we are on the right path. We will continue to fight to ensure that our customers have access to the content they pay for, no matter which screen in their home they choose to view it on.
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Re: Didn't Hollywood already lose this battle against Slingbox?
said by FFH:Yep. Almost like a toddler throwing a tantrum for not getting his/her way.
But threats by Hollywood to raise prices or deny content in future content deals may blackmail TWC in to rolling over, even if LEGALLY they are in the right.
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Idiots.. I think Time Warner was rather innovative in their approach. To use *YOUR OWN NETWORK* to stream content to *YOUR DEVICE* from *ONLY INSIDE YOUR HOUSE*.
Hey, broadcasters, you should really read the above comment instead of immediately bashing new technologies. Did anyone learn about that last decade? Guess not.
If my CableCo had that here, I'd jump on it. I'm not an Apple fan, but I'd love to watch TV over my network on my computer or other device.
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Mullica Hill, NJ
Re: I dont understand
said by slckusr:It is not different in any way at all Period.
How this is any different than hooking up another tv in your home.
Especially given the restrictions already placed on the content by the carrier, i.e. only your home net connection etc.....
Perhaps this app is threat to hulu+ .
its just that the content owners cannot force a cable company to drop analog so they cant stop extra TV sets.
Trust me if the MAFIAA had their way they would get a cut of each extra box rental too.
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports