A new Time Warner Cable promotion being mailed to customers in some markets involves offering stand alone broadband customers a free year of television if their upgrade their broadband speeds. As Janko Roettgers at GigaOM notes, the promotion is particularly unique because the company, which likes to underplay the relevance of Netflix at every opportunity, aims the promotion at Netflix users they claim will benefit from increased broadband speeds. Time Warner Cable has also been a heavy proponent of usage-based billing, something that doesn't work well for heavy Netflix users. The promotion encourages standalone broadband customers to upgrade to the company's 50 Mbps top tier ($100 a month for most users) to get the year of free television service.