site Search:


 
   
story category
Time Warner Cable Retires The Roadrunner
Wants to 'Create Excitement' Around Eye Logo
by Karl Bode Thursday 18-Aug-2011 tags: business · cable · consumers · RoadRunner Cable · Time Warner Cable
Time Warner Cable has been talking about a brand change ever since they were spin off from Time Warner back in 2008. Much like their DOCSIS 3.0 network upgrades they're taking their time accomplishing this, telling Fortune this month (via Stop the Cap) that they're officially retiring the Roadrunner brand and mascot as part of a "brand refresh" strategy. The plan, according to a Time Warner Cable spokesperson, is to "create excitement around the eye-ear symbol," which the company has been using for a number of years. While Fortune wonders if the Time Warner Cable eye doodle is really any more sexy or exciting than the infamous Roadrunner, they're right in noting that the company's shift is driven by a desire to have a cohesive brand across services (see Comcast Xfinity and Verizon FiOS).

view: topics flat text 
Post a:

Koil
Premium
join:2002-09-10
Irmo, SC

Informative article! Learn something new every day!

Never knew that was an eye and an ear...

N3OGH
Yo Soy Col. "Bat" Guano
Premium
join:2003-11-11
Philly burbs
kudos:1

Re: Informative article! Learn something new every day!

Knew it was an eye, but never picked up on the Ear..

MEEP MEEP!
--
Petty people are disproportionally corrupted by petty power

Bugger

@rr.com

Re: Informative article! Learn something new every day!

It is akin to the Masonic Eye of Providence on top of the pyramid (nose). It evokes the true meaning of triple-play:

Watching...
Listening...
Sniffing...


Dude111
An Awesome Dude
Premium
join:2003-08-04
USA
kudos:10

 

What is everyone talking about??

All i see is ROADRUNNER (Like in the cartoon)

Koil
Premium
join:2002-09-10
Irmo, SC

Re:  


Edrick
I aspire to tell the story of a lifetime
Premium
join:2004-09-11
Woburn, MA
MediaOne Roadrunner was our first internet provider when we had the Shark Fin Modem, it then became AT&T Broadband for us and then Comcast.
talz13

join:2006-03-15
Avon, OH

Re: Informative article! Learn something new every day!

said by Edrick:

MediaOne Roadrunner was our first internet provider when we had the Shark Fin Modem, it then became AT&T Broadband for us and then Comcast.

That covers the same path as up here in Ohio... My fondest memories were from MediaOne, when cable modems were brand spanking new... Not to mention the LanCity modem was a tank and one could easily kill someone with it:



Koil
Premium
join:2002-09-10
Irmo, SC

Re: Informative article! Learn something new every day!

said by talz13:

said by Edrick:

MediaOne Roadrunner was our first internet provider when we had the Shark Fin Modem, it then became AT&T Broadband for us and then Comcast.

That covers the same path as up here in Ohio... My fondest memories were from MediaOne, when cable modems were brand spanking new... Not to mention the LanCity modem was a tank and one could easily kill someone with it:

[att=1]

You get that from an episode of Hoarders?
--
I am only one, but I am one. I cannot do everything, but I can do something. And I will not let what I cannot do interfere with what I can do.- Edward Everett Hale

My Blog - Raising Connor

N10Cities
Premium
join:2002-05-07
Lavaca, AR
Reviews:
·Cox HSI
·World Lynx

Re: Informative article! Learn something new every day!

said by Koil:

said by talz13:

said by Edrick:

MediaOne Roadrunner was our first internet provider when we had the Shark Fin Modem, it then became AT&T Broadband for us and then Comcast.

That covers the same path as up here in Ohio... My fondest memories were from MediaOne, when cable modems were brand spanking new... Not to mention the LanCity modem was a tank and one could easily kill someone with it:

[att=1]

You get that from an episode of Hoarders?

No kidding! Look at that rat's nest behind the modem!!
talz13

join:2006-03-15
Avon, OH
Nah, just a google for LanCity on the image results

Last Parade

join:2002-10-07
Port Colborne, ON
.

60127178
K.U. Sweet 16
Premium
join:2001-02-15
Wichita, KS
kudos:1
said by Edrick:

MediaOne Roadrunner was our first internet provider when we had the Shark Fin Modem, it then became AT&T Broadband for us and then Comcast.

Good times. I was on Multimedia Roadrunner which changed to Cox Roadrunner before it was dropped sometime in 2002. I believe that only OKC and Wichita had the Cox Roadrunner brand. Used a Surfboard 3100.

mod_wastrel
Gone fishin'

join:2008-03-28
said by Edrick:

MediaOne Roadrunner was our first internet provider when we had the Shark Fin Modem, it then became AT&T Broadband for us and then Comcast.

Ahhh, those were the "good ole days"... slower, perhaps, but still more fun than now. I miss that "reckless abandon" feeling that came with having broadband way back when.

60127178
K.U. Sweet 16
Premium
join:2001-02-15
Wichita, KS
kudos:1

Re: Informative article! Learn something new every day!

Napster and 10meg advertised IRC feeds for MP3.

dcurrey
Premium
join:2004-06-29
Does this mean I have to stop referring to Roadrunner as Roadkill?

RARPSL

join:1999-12-08
Suffern, NY
said by Koil:

Never knew that was an eye and an ear...

It always reminded me of the "Eye of Horus" hieroglyph.

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12
said by Koil:

Never knew that was an eye and an ear...

That is exactly what I thought too. In looking at it again, I still don't see the ear ...

mod_wastrel
Gone fishin'

join:2008-03-28

Re: Informative article! Learn something new every day!

I'm pretty sure Picasso could see it... if he looked really, really hard.

Matt
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: Informative article! Learn something new every day!

said by mod_wastrel:

I'm pretty sure Picasso could see it... if he looked really, really hard.

I see it now. If you take the top line off, it does look like an ear.

45612019

join:2004-02-05
New York, NY

Good for Verizon markets.

At least they're no longer falsely advertising in markets where they have to compete with Verizon FiOS. Verizon is the Road Runner and Time Warner is without a doubt the coyote in those markets.

Duramax08
A Challenger Appears
Premium
join:2008-08-03
San Antonio, TX
Reviews:
·Millenicom
·Cricket Broadband
·Juno Express
·Clearwire Wireless

Have some food for thought....


TWC Logo

Naruto Logo
They look almost similar....

Elector

join:2000-05-25
Albany, NY

Re: Have some food for thought....

It does but its up side down. And I never noticed an ear until a poster above mentioned it. Yes I can see it now.

An Eye & Ear for the logo.

Beep Beep
--
Knowledge is a terrible thing to waste. That is why I post when I can.

OSUGoose

join:2007-12-27
Columbus, OH

Re: Have some food for thought....

i allways thought it was eye, ear, and mouth, symbolizing tripple play, eye=internet, ear=voice, mouth=tv, or something like that

skuv

@rr.com

Re: Have some food for thought....

Of all things, why would mouth=tv?
jjeffeory

join:2002-12-04
USA
...and all of these year I only saw the eye. Now I can see the ear too!

Duramax08
A Challenger Appears
Premium
join:2008-08-03
San Antonio, TX

Re: Have some food for thought....

I dont see the ear.
jjeffeory

join:2002-12-04
USA

Re: Have some food for thought....

Start at the center of the swirl and take the vertical path.
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
except I think the TWC eye/ear logo predates the cartoon by far.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·Optimum Online
·Verizon FiOS

Something to go with usage based billing..

Act fast, I hear AT&T and Verizon might steal this one first..

jfleni

@rr.com

Now if they would fix their DNS

If you really want a "road-runner", change your DNS to something other than their system; otherwise you might believe you are really connected to the "Juno" spaceship to Jupiter which will be traveling for five years!

rcdailey
Dragoonfly
Premium
join:2005-03-29
Rialto, CA

Re: Now if they would fix their DNS

Does this mean we will have to change our e-mail address someday? How about whoever@groundsquirrel.com? Oh wait, that won't do because there is already a groundsquirrel.org.
--
Don't let the pluperfect be the enemy of the perfect.

exocet_cm
You delete it, I'll find it
Premium
join:2003-03-23
New Orleans, LA
kudos:2

New change, same system

"create excitement around the eye-ear symbol,"

Always watching, always listening....

Maggs
Premium
join:2002-11-29
Woodside, NY
Reviews:
·RCN CABLE

Re: New change, same system

said by exocet_cm:

Always watching, always listening....

Same could be said for the cops
--
Hello, is anyone out there.
dragonman300

join:2011-03-02
Anaheim, CA

Sooo..

What is the new name for Roadrunner replacement brand?
Lets Go

join:2005-03-05
Homer, NY

Re: Sooo..

They are going to call it "oil well". That way people will be happy when it gets capped,,,,,
--

gorehound

join:2009-06-19
Portland, ME

Re: Sooo..

hahahaha.
and i can see that capping coming soon.
SMACK !!!
that is the sound of how fast a cable modem can be dropped that is when there is some competition

mod_wastrel
Gone fishin'

join:2008-03-28
Acme
patcat88

join:2002-04-05
Jamaica, NY
kudos:1
I'll just guess,

Isperience or W3br
twoodward

join:2005-03-18
Onalaska, WI

Bright House Networks

Whats this mean for Bright House Networks? Do they continue to use the Road Runner brand or do they change as well?
OneL
Premium
join:2003-02-02
Brooklyn, NY

Probably a Matter of $$

I'm guessing that the deal which spun off Time Warner Cable from Time Warner only permitted TWC to use Time Warner's trademarks for free for only so long and that period is coming to a close. So moving off the Road Runner to something else is a matter of not spending money for something that used to be without cost.

hhawkman
Premium
join:2001-02-08
Port Hueneme, CA

Dropping RR

So when do we have to change our email address AGAIN?
caps321

join:2011-01-03
Rockledge, FL

Re: Dropping RR

My email address is cfl.rr.com (Brighthouse) so I wouldn't figure they'd bother changing that. But, I think some people actually have roadrunner in their email addresses.

rchandra
Stargate Universe fan
Premium
join:2000-11-09
14225-2105

Re: Dropping RR

ummmm..."cfl?" compact fluorescent lamp? oh, so THAT'S where the "Bright" in "Brighthouse" comes from.

rchandra
Stargate Universe fan
Premium
join:2000-11-09
14225-2105
maybe. I know what you mean. It wasn't that long ago I had an adelphia.net address. Well...not like I used it much. I have email go to my OWN domain. highly recommended for just this reason.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
Reviews:
·WOW Internet and..

RoadRunner Logo

by using the RoadRunner logo they pay $$$$ to Time Warner/Warner Bros to license the image. by going to the "eye" that TWC already owns; they don't have to pay for it. But not only are they getting rid of the RoadRunner in NEO/WPA Ohio they're calling the Internet its new name; Time Warner Cable BroadBand. NOT Internet nor RoadRunner.

And Xfinity isn't nothing more than product brand NOT the name as the article suggests by calling Comcast: Comcast Xfinity. But infinity means limitless- which Comcast is saying they have no limits
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: RoadRunner Logo

around here its Xfinity by Comcast...

It does make sense though to drop something costing licensing dollars though the eye/ear logo is not memorable and odds are many people calling in will still ask for Roadrunner.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

mod_wastrel
Gone fishin'

join:2008-03-28
said by hottboiinnc:

But infinity means limitless- which Comcast is saying they have no limits

Caps notwithstanding?

TWCEarthlink

@mindspring.com

Re: RoadRunner Logo

Yeah but Earthlink customers will still be branded as Earthlink.

Branding changes are okay if customer improvements come along with it. And with the new franchise agreement looks like they will. The Roadrunner image probably did cost them money to license.

heat84
Bit Torrent Apologist

join:2004-03-11
Fort Lauderdale, FL

Re: RoadRunner Logo

said by TWCEarthlink :

The Roadrunner image probably did cost them money to license.

Time Warner and Warner Brothers(Which made Looney Toons/Bugs Bunny Cartoons) are in the same conglomerate. No licensing necessary.
--
Bit Torrent is my DVR.
patcat88

join:2002-04-05
Jamaica, NY
kudos:1

Re: RoadRunner Logo

Not any more. »dealbook.nytimes.com/2009/02/27/···t-month/
sludgehound

join:2007-03-12
New York, NY

From a South Park teacher

Used on my trading platform as an alert.

"Did you just flip me the bird? Yes you did! You just flipped me
the bird!"

IowaCowboy
Premium
join:2010-10-16
Indian Orchard, MA
Reviews:
·Verizon Broadban..
·Comcast
·AT&T Wireless Br..
·Verizon Wireless..

Brand changes

My first broadband connection was the Excite @Home which folded into mchsi.com (Mediacom, when i was living in iowa). maybe time warner will do twchsi(dot)com. My current provider is Comcast but my grandmother in Maine has TWC. Back in the '90s Cable systems changed hands all the time, I remember the system in my hometown of Cedar Rapids, IA was owned by Cox, TCI, AT&T Broadband, then current owner Mediacom. The city had an overbuilder which was McLeod USA that went under and was bought by I'm On. When I moved to Springfield MA the system was AT&T broadband but was sold to Comcast. According to forums it used to be Continental Cablevision then MediaOne before AT&T broadband. It also used to have a dual cable system with those annoying A/B switches and was analog only with no HSI until the end of 2002. Right after they replaced the Dual cable system, Comcast took over.

Brand changes in the cable industry occur like clockwork.
jkeelsnc

join:2008-08-22
Greensboro, NC

New branding

Sometimes in business rebranding is a good idea to reduce confusion with customers. However, if time warner really wants to be "innovative" which is rather missing in most companies nowadays then why not make it a little more bold and actually introduce new technology to really make the new brand exciting. Because otherwise continuing with the same old Docsis 2.0 thats been around for 10+ years is just continuing to recycle the dirty dish water and then wondering why its dirty and whining when it needs to be changed for fresh water. A lot of companies are doing that nowadays. They have trillions of dollars they won't spend on anything. What are they waiting for? Talk about an economic stimulus package. The corporations complain that Washington's stimulus didn't work. But then the corporations aren't even willing to try to stimulate the economy themselves.
jkeelsnc

join:2008-08-22
Greensboro, NC

Re: New branding

If a company just wants to rehash the same old crap over and over with a stable bottom line then maybe they should get into the casket and funeral business. Or how about making clothes pins or even lawnchairs. Well, but then I forgot that they don't even want to do that in America anymore cause they can't get away with paying us all .50/hr like they can in China. And have unsafe work conditions like they do in China. Its just so much easier to sit around with the same old stuff and wait for a check in the mail.

Steve
I know your IP address
Consultant
join:2001-03-10
Yorba Linda, CA
kudos:5

Woot!

Obviously I'm the only one in this thread feeling the excitement?
Mele20
Premium
join:2001-06-05
Hilo, HI
kudos:4

I thought it was Oceanic's idea of an ocean wave

I had no idea this was TWC logo! I thought it was Oceanic's rather dumb notion of a Pacific ocean wave. It appeared here right after Oceanic won their battle with TWC corporate to retain the Oceanic name so I think most everyone in Hawaii thinks that is Oceanic's rendering of an ocean wave.

It bears zero resemblance to an eye or an ear! It is just stupid looking and if it looks like anything meaningful it is an ocean wave.

I think it is a bad move from Road Runner and its history to some odd looking symbol that makes no sense and a company that wishes to divorce itself from its own history. Why would that be? Ashamed of its history? That would be the only reasonable explanation.
--
When governments fear people, there is liberty. When the people fear the government, there is tyranny. Thomas Jefferson
DrDrew

join:2009-01-28
Apple Valley, CA
kudos:6

Re: I thought it was Oceanic's idea of an ocean wave

said by Mele20:

I think it is a bad move from Road Runner and its history to some odd looking symbol that makes no sense and a company that wishes to divorce itself from its own history. Why would that be? Ashamed of its history? That would be the only reasonable explanation.

TWC has to pay licensing fees to use the Roadrunner name and images, which belong to Time Warner. This is a cost cutting move.
--
If it's important, back it up... twice. Even 99.999% availability isn't enough sometimes.
Mele20
Premium
join:2001-06-05
Hilo, HI
kudos:4

Re: I thought it was Oceanic's idea of an ocean wave

Yeah, well....I didn't think much of the spinoff in the first place and now this.

Monday, 04-Jun 22:49:12 Terms of Use & Privacy | feedback | contact | Hosting by nac.net - DSL,Hosting & Co-lo
over 12.5 years online © 1999-2012 dslreports.com.