said by Karl Bode:One problem is if you're a Comcast customer considering cutting the cord, you won't get this offer (IIRC) since it's only being aimed at new subscribers.
I think this is the trial balloon, to see the draw of this compared to the BLAST+ type offers and the churn rate at each price boost point.
If they can hold customers for more than one price bump then it may become more wide spread, otherwise it will expire and go to the promo graveyard like most market experiments.
It's to bad as I'd jump on this in a minute and MAYBE pay another $10-15 to keep it.
beyond that HBO is pretty meaningless to me.