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Top Cable Trade Group Ditching The Word 'Cable'
As Cable Operators Focus More on Broadband
by Karl Bode 08:27AM Monday Jan 07 2013
Contemplating a brand refresh, the cable industry's chief lobbying and trade group is contemplating ditching the word cable from its brand. According to a recent trademark filing, the The National Cable & Telecommunications Association has applied for a trademark for the name "NCTA The Internet and Television Association." The possible shift is a reflection of the fact that most cable operators are now focused on broadband as their primary service. The NCTA's lobbying operations have also reflected this shift, with a heavier emphasis on broadband-related issues.

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rradina

join:2000-08-08
Chesterfield, MO

Focusing on HSI

Now that Sun is gone, perhaps cable providers can reword their old catch phrase:

"The network is the entertainment!"
or
"The network is the content!"

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Or just maybe . . .

"Cable" companies all have a bad reputation.

change your "name" and everything is good again.

moving companies with F ratings do this all the time.
--
Despises any post with strings.

Thirsty III

@bellatlantic.com

Re: Or just maybe . . .

Or like AIG

AVD
Respice, Adspice, Prospice
Premium
join:2003-02-06
Onion, NJ
kudos:1

who is calling themselves

I think CV (but it might be comcast) is calling themselves a phone company in some advertising.
--
* seek help if having trouble coping
--Standard disclaimers apply.--

norbert26
Premium
join:2010-08-10
Warwick, RI

same animal

re wrap the pig in a new blanket its still a pig.
gia

join:2008-01-30
Mcallen, TX

Re: same animal

said by norbert26:

re wrap the pig in a new blanket its still a pig.

Only that pig is offering the fastest internet speeds in the US leaving the telcos in the dust in terms of internet speeds with the exception of Verizon FiOS and other fiber outlets in very limited subdivisions.

Not bad for a pig that offers 300 Mbps internet (comcast) or 100 Mbps( CV and others) or 50 Mbps (TWC)

cork1958
Cork
Premium
join:2000-02-26

Re: same animal

said by gia:

said by norbert26:

re wrap the pig in a new blanket its still a pig.

Only that pig is offering the fastest internet speeds in the US leaving the telcos in the dust in terms of internet speeds with the exception of Verizon FiOS and other fiber outlets in very limited subdivisions.

Not bad for a pig that offers 300 Mbps internet (comcast) or 100 Mbps( CV and others) or 50 Mbps (TWC)

It's not like everyone in the world even wants or needs those ridiculous speeds, me included, so a pig wrapped in a blanket, is still a pig!!
--
The Firefox alternative.
»www.mozilla.org/projects/seamonkey/
Bob61571

join:2008-08-08
Washington, IL

the real reason

"most cable operators are now focused on broadband as their primary service" because consumer studies showed that consumers valued their internet service much higher than they did the TV product.

People are trending to cord-cutting, unbundling, and going to OTA(among many choices).

Also, "cable" is a bad word to most of the public, due to years of issues.
elray

join:2000-12-16
Santa Monica, CA
Reviews:
·Time Warner Cable
·EarthLink

Re: the real reason

said by Bob61571:

"most cable operators are now focused on broadband as their primary service" because consumer studies showed that consumers valued their internet service much higher than they did the TV product.

People are trending to cord-cutting, unbundling, and going to OTA(among many choices).

No, they aren't. Unless there is a competitive OTT/IPTV pay-tv product that delivers the same content as cable/satellite, the bulk of American households will continue to subscribe. And that product isn't going to happen in a network-neutral environment.

Cable is the one player that gets it, and has the opportunity to win. They continue to invest in plant and content, while telco does not, and they're trying to broaden their appeal with additional offerings, while improving their image.

Cable has the customer service, installation and repair fleet that virtual operators lack. No amount of wireless-self-install options will ever overcome the need for low-voltage wiring techs who can cimb a telephone pole. Offshored call centers will not replace a hands-on demonstration (for the 10th time) of how to switch your set to Channel 3 or HDMI #2.

BBND MTRS

@comcast.net

Re: the real reason

In fact, the cable industry still does not get it. TWC is starting to data cap instead of investing in upgrading their plant, despite all signs that the demand is skyrocketing and to survive they'll need fiber to the home. Comcast just made me wait 10 minutes simply to drop movie channels I never asked for in the first place. Its guide is cumbersome and unfriendly. We are on our 5th DVR HD box in 1.5 years. And next month, we will drop the TV subscription and save just a bundle of money. We are in our fifties, so this phenomnon is slipping beyond the GenY crowd.

mikesterr

join:2008-04-18
Atco, NJ

Better name

They should drop the "NCTA" completely and just stay with "The Internet and Television Association."
Then we can call them T I T A or Tita.

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
Reviews:
·Verizon Broadban..
·Comcast

A way to protect cable revenues

They should waive the caps for customers that subscribe to expanded basic or higher. Without pay TV revenue, broadband prices would be much higher. There are a lot of costs involved in cable infrastructure. Maintenance, customer support, labor, and other costs are factored into providing service so they split the costs over the three services they provide. A provider that would provide high speed Internet only could not survive on HSI only revenue.
tmc8080

join:2004-04-24
Brooklyn, NY

^^ what does this symbol mean?!?

how about focusing on better upload speeds..?
15/2, 50/5, 50/8, etc... are too asymmetrical

some price competition wouldn't hurt too..

antdude
A Ninja Ant
Premium,VIP
join:2001-03-25
United State
kudos:4

Still using cables.

Coax cables that is! :P
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1

1 recommendation

Re: Still using cables.

I was thinking the same thing, It is still Cable TV and Cable Internet. The name comes from the physical layer not the marketing layer.
--
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antdude
A Ninja Ant
Premium,VIP
join:2001-03-25
United State
kudos:4
Reviews:
·Time Warner Cable

Re: Still using cables.

said by Kearnstd:

I was thinking the same thing, It is still Cable TV and Cable Internet. The name comes from the physical layer not the marketing layer.

Unless they are doing something beside coax cables.
kevinds
Premium
join:2003-05-01
Calgary, AB
kudos:3
Reviews:
·Shaw

Telcom

My thought on this was because the Telephone companies are offering TV services, they want to have them feel included in their association and lobbying efforts. And not just Cable companies.
--
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