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Topeka Changes Name To 'Google' In Lust For Fiber
Cities scramble to get in line for selective 1 Gbps deployments...
by Karl Bode Tuesday 02-Mar-2010 tags: Fiber · coverage · business · alternatives · bandwidth
Ever since Google announced that it would be deploying 1 Gbps connections to a few lucky Americans as part of a limited (50k-500k) test network, we've watched the newswires absolutely light up (Plug "Google," "fiber" and "hope" into Google News to see what we mean). Given that Google's deployment is largely about testing video ads and gathering data for use in their ongoing debate with carriers over things like competition, open access and network neutrality -- most of these towns and cities are going to be disappointed. To set themselves apart from the herd the town of Topeka, Kansas has decided to change the city's name to "Google" for the month of March according to the Topeka Capital-Journal:

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Topeka Mayor Bill Bunten signed a proclamation Monday calling for Topeka to be known for the month of March as "Google, Kansas - the capital city of fiber optics." . . . Bunten asked the seven council members on hand if they had a problem with his issuing the proclamation, which also encourages Topekans to recognize and support continuing efforts to bring Google's fiber optics experiment here. None objected.

It's fairly amazing what Google has accomplished on the PR front with this announcement without lighting a single strand of fiber or delivering a single kilobyte. Cities are tripping over themselves to win Google's affections, helping Google to highlight that towns and cities want more than what's being delivered by a frequently uncompetitive U.S. broadband market. In the process, they're pushing the Google brand into every major news outlet in America as something positive in the minds of consumers, even if the vast majority of them will never actually see a Google-fueled fiber connection.

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Hazy Arc

join:2006-04-10
Greenwood, SC

So What Happens When Google Overlooks Them?

The joke will be on Tope...err...Google, Kansas.

ThrowDemsOut
If you can't convince 'em, confuse 'em
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Mullica Hill, NJ
kudos:4

1 edit

Re: So What Happens When Google Overlooks Them?

said by Hazy Arc:

The joke will be on Tope...err...Google, Kansas.
The name chg is only for 1 month. Not a permanent chg. No map chgs; no chgs to interstate offramp signs; etc. Maybe Google Maps will call it Google for a month.

NickD
Premium
join:2000-11-17
Princeton Junction, NJ

Re: So What Happens When Google Overlooks Them?

Google Maps still hasn't reflected the change.

I'll be passing through Google, Kansas on I-70 in a few weeks.
caco
Premium
join:2005-03-10
Whittier, AK

Do residents currently have a broadband provider?

If yes, than they obviously are not filling the need for broadband in Topeka.

Can't wait to see how much they residents want it once the price for the service is announced.
--
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r81984
Fair and Balanced
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Katy, TX
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Re: Do residents currently have a broadband provider?

said by caco:

If yes, than they obviously are not filling the need for broadband in Topeka.

Can't wait to see how much they residents want it once the price for the service is announced.
It can't be more than what cable or phone costs.

It is all about the cost of burying lines, fiber is cheap in comparison to copper wire.
Google can bury fiber to begin with and make its money back over time at the same price cable and phone companies can charge.
Cable and phone has to completely throw away their origninal investments and start over if they want fiber. I wonder if all the copper phone and cable lines have even been paid for yet?
--
Republicans: less fiscally conservative than that other party.

Van
Premium
join:2009-07-08
New Orleans, LA

I am sure those companies servicing Topeka must

be jumping for joy over their customers satisfaction of their product

baineschile
2600 ways to live
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Sterling Heights, MI
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Be Weary

Google may want to razzle and dazzle with a 1 gig line, but NOTHING in life is free. They may offer at cost connections, but the price you will be paying for your time watching their mandatory advertisements over your fiber line may be more costly....

John McClane
yippee ki yay
Premium
join:2005-03-19

Did they

ask for permission before using Google's name?

not sure if they have to or not.. but i don't want my name associated with Topeka, Kansas. have you been to the place?
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fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3

Re: Did they

Ummm... while they do have a trademark on the word for the business of search engines, google themselves ripped off the name.

But, I have to agree with ya... and I HAVE been to Topeka.
fiberguy
My views are my own.
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1 edit

GREAT P.R. Stunt, Google!

Okay... obviously the people in KS are not that bright.. changing their name to Google "for a month"....? At least DishNetwork gave free basic dish service to a town willing to change their name to "Dish" - which to be honest was a disgusting act of commercialism in the first place..

Google isn't out to become a nationwide fiber network, obviously... but for cities to "want" google's fiber and pulling tricks and stunts to get attention.. well, it ain't gonna work! Maybe someone should tell that government board to get an education and learn how to actually run a government body.. if you REALLY want someone to deploy fiber in a town, you need to give to take.. and changing your name to "google" and "for a month" is simply giving google some free advertisement; in the middle of no where, USA.

Seriously.. maybe these people could get bright enough to come up with a package to a provider out there already and attract fiber deployment on their own.

This is becoming a joke, to be honest, but I'm sure google is enjoying the PR - not like the need it. Google has become to search engines as Xerox was to the photo copier.

Not to mention, if I were a resident of Topeka, and my city counsel did this with out the consent of the people, I for one would be PISSED!

Van
Premium
join:2009-07-08
New Orleans, LA
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Re: GREAT P.R. Stunt, Google!

said by fiberguy:

Seriously.. maybe these people could get bright enough to come up with a package to a provider out there already and attract fiber deployment on their own.
And cities have tried that only to be turned down when they don't give over their entire city both financially and physically.....and if they DO do such a deal, they are left with that one big company who then jacks up prices.

Koil
Premium
join:2002-09-10
Irmo, SC
Oh good grief...its for a month, not permanently, and the article doesn't discuss anything in the order of incentives that I am sure they would offer, should Google decide to consider the area. I think that is just something to catch their eye and let them know they're really...really..interested. There is no permanent change here, and its cutesy at best.

Seriously.. maybe these people could get bright enough to come up with a package to a provider out there already and attract fiber deployment on their own.
How...do you know the situation in the area? If its anything like Columbia, SC there IS NO COMPETITION. There isn't a way to come up w/ a package like that because TWC has it pretty much locked down. The start up costs would be tremendous. Google offers a unique opportunity to be able bring in something that normally just wouldn't really be possible.

I still don't understand all the Google hate. As far as corporations go in this country, they're angelic in comparison to 95% of the others.
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fiberguy
My views are my own.
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join:2005-05-20
kudos:3

Re: GREAT P.R. Stunt, Google!

I don't care if it's for a day... the name of the place it TOPEKA.. not "Google"... that's plain ass silly..

.. and I don't hate google... I like the company.. it has NOTHING to do with hate, for google that is. It's HATE for the people that run this country... Yes, I hate politicians. And this isn't an article about Columbia SC.. it's about Topeka KS.. if you don't like the lack of competition in Columbia.. move. I, like some people, make choices in where I live based on services.. and if you think that's a silly idea, then why are cities ranked based on the over all happiness of the people who live there.. it's becuase the cities offer what they need.

digitalfreak
Premium
join:2005-12-09
Blacklick, OH

Re: GREAT P.R. Stunt, Google!

Do you live in Topeka? No? Then you have absolutely no say and your opinion on the matter means squat.
fiberguy
My views are my own.
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join:2005-05-20
kudos:3

Re: GREAT P.R. Stunt, Google!

said by digitalfreak:

Do you live in Topeka? No? Then you have absolutely no say and your opinion on the matter means squat.
Hah! Government is Government... and if you want to take that attitude, then you're going to exempt SOOOO many people from SOOOO many topics on this site..

Therefore, if there is an article about AT&T and you don't have their service, then you need to shut up.

If There is an article about Comcast and you don't have their service or they're not in your area, then you need to shut up.

If there is an article about something that goes on in Minnesota and you don't live here, then shut up. (And there have been articles about MN that you've participated in and criticized in, in the past)

Shall I continue?

No... Government all around the country has gotten out of hand.. and this country is monkey see, monkey do. I don't want nor care for places like Topeka setting a "fine example" for other brain dead politicians who regularly step on the rights of the people THEY are SUPPOSE to SERVE.
chimera

join:2009-06-09
Washington, DC

Re: GREAT P.R. Stunt, Google!

Last time I checked this doesn't step on ANYONE'S right. This isn't big government passing down a decision that pisses off 40% of the country or a tyranny of the majority. This is a small town's LOCAL government deciding to do something.
fiberguy
My views are my own.
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1 edit

Re: GREAT P.R. Stunt, Google!

I believe I stated that.. but it still doesn't matter.. and how do you know that the people of that town WANTED to have the name of their town changed to that of a commercial entity? You don't have to answer that.. the fact of the matter is that they didn't ask the town's people... did they? They didn't put it to a vote, did they? The small few person body that makes up the counsel did this on their own.

The fact is that MANY people don't like these things messed with.. if someone tried to change the name of Minneapolis with out asking the people that live there for permission, you better believe there would be an uproar. Towns have history and to simply change the name of it with out asking or thinking it through, in the minds of anyone REASONABLE, would find this VERY objectionable.

And... yes, it does step on people's rights..

While we're at it.. I hope Washington DC changes their name to Comcast just to get them to lay fiber to the home..
chimera

join:2009-06-09
Washington, DC
Reviews:
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Re: GREAT P.R. Stunt, Google!

Okay, if you want to talk about history, how about the fact that this town did change its name in 1998 to ToPikachu in honor of Pokemon. This isn't the first time that the community to Topeka has done this, and the mayor who did this was re-elected so clearly it didn't offend the citizens there enough to kick her out.

Every community is different in this regard. This is why we need to differentiate between national, state and local governments. If the state or federal government made a mandate that forced them to do something, I could understand the outrage, but SELF-governance isn't the same thing as BIG government.
fiberguy
My views are my own.
Premium
join:2005-05-20
kudos:3

Re: GREAT P.R. Stunt, Google!

Um... it's ALL "self governance"... be it local, state, or national... or did you not read the Constitution? "We the people" does hold a lot of meaning in this state.

Look, I'm not going to go into the science of how people get elected, nor do I feel this topic needs to continue of any further. But, just becuase someone gets re-elected doesn't mean that the people approved of every single thing a politician did... GW Bush anyone? Many people, even in his own isle, didn't approve of the job he did, but he got a second term..

So let's drop this now.. or, you're welcome to continue on.. with out me.

Van
Premium
join:2009-07-08
New Orleans, LA
Reviews:
·Verizon FiOS
said by fiberguy:

if you don't like the lack of competition in Columbia.. move.
If you don't like the politicians here, move to another country

See how easy it is to turn around that ridiculous argument?

Not everyone can just move and trying to shut people up about their piss-poor service just shows how far we will go to protect our companies which jack up prices while trying their best to shut out competition
amungus
Premium
join:2004-11-26
America
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"obviously the people in KS are not that bright.."

You have no idea.

They want to build the NBAF facility in Manhattan. Basically housing the most deadly things known to animal AND humankind. Though there are claims to the contrary, it is a FACT that the crap they want to put here is about the most evil stuff known.
...There is a fault line here. Let's see... Tornadoes too. Rivers nearby. Livestock. Resident Evil anyone? ...Dollar signs in people's eyes are more important than life itself. Sad.
»nonbaf.wordpress.com/

Not in a good mood this morning, and this news is just silly.

Topeka has Cox and DSL through AT&T. Not sure what the people of T-Town would do with that much fiber...

Van
Premium
join:2009-07-08
New Orleans, LA
Reviews:
·Verizon FiOS

Re: GREAT P.R. Stunt, Google!

said by amungus:

They want to build the NBAF facility in Manhattan. Basically housing the most deadly things known to animal AND humankind.
I'm cool with that
jimbo2150

join:2004-05-10
Youngstown, OH

No demand!

Clearly the other telecom companies are right... there is just no demand for faster internet! Period!
--

- "Techie" Jim

SLD
Premium
join:2002-04-17
San Francisco, CA

Suckas!

Yeeehawww!
XEvilWyvernX
Premium
join:2004-10-28
Parkersburg, WV

:-P

Hey google I'll name my first born google if you'll run me a line
mlundin

join:2001-03-27
Lawrence, KS

I was under the impression...

I was under the impression that there was no demand for such a thing. At least, that's what my cable and phone providers have been telling me...

DaveDude
No Fear

join:1999-09-01
New Jersey
kudos:1

2 edits

Sucking up is bad

All day we hear about sucking up to corporations is bad, because certain non-liberals do , now its the best thing since sliced bread. Amazing how perpective changes.

mod_wastrel
Gone fishin'

join:2008-03-28

I never went to the moon,

but I still found the moon landing with Armstrong, Aldrin, and Collins to be totally captivating--as did much of the world. (Of course, I didn't actually want to go to the moon myself. I, personally, have no use for a 1 gbps connection, though I do see its potential when such speed--or even a tenth of it--becomes ubiquitous.) So, all of the PR surrounding Google's planned deployment should be expected. And the "Google, Kansas" thing is no different than giving someone a "Key to the City" (which, you know, is just a big, fake key with a big ribbon that usually means nothing beyond the period of the event itself). And while no one goes to the moon much anymore, we did receive some major benefits from the programs that launched those missions. Hopefully, this project will also have major benefits for consumers. And unless it comes to my community, I'll just find it interesting light reading for the foreseeable future... even with the PR stunts.
ashman454

join:2004-03-10
Manassas, VA

One Word

LAME!!!!!!!!!!!!!!
nevtxjustin

join:2006-04-18
Dallas, TX

Dish, Texas

Reminds me of a small town near me, Dish, Texas

»en.wikipedia.org/wiki/DISH,_Texas

The Wiki says "This article needs additional citations for verification," so I guess I'll have to take a picture of the Texas Dept. of Transportation's city sign.

Gbcue
Almost P.E.
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join:2001-09-30
Santa Rosa, CA
kudos:8

No Competition

Apparently the town is tired of the lack of competition by the giant cable company and telco.
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Jim_in_VA

join:2004-07-11
Cobbs Creek, VA
kudos:3

Re: No Competition

I'm going to name my next dog "google" it will be easier to find him
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nevtxjustin

join:2006-04-18
Dallas, TX

Re: No Competition

said by Jim_in_VA:

I'm going to name my next dog "google" it will be easier to find him
So would that be a.....

....Google search ? ? ?
Thade

join:2009-12-16
Orlando, FL

Waste...

This is such a waste of time. I swear if Google really deploys their service in Topeka then I don't know what fiber is. The houses are miles apart, so who really needs it there?
nevtxjustin

join:2006-04-18
Dallas, TX

Re: Waste...

said by Thade:

Topeka....The houses are miles apart, so who really needs it there?
They must have torn down 99% of the house since I lived there.
QLR

join:2009-06-23
Tallahassee, FL
Reviews:
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1 edit

I don't see the harm in this...

Although I wouldn't temporarily change my town's name to Google, I do like Topeka's intent...

I am in another capital city with just 2 broadband options... from the looks of it, the camps are price and speed. DSL (Centurylink) users are usually price conscious and cable (Comcast) users are either looking for speed or they are looking for an all-in-one solution.

I fell in to the price camp... I have a stripped down phone line and 3.0Mb/640k DSL for $51 (including tax). Unfortunately for me, 3.0Mb is the highest speed CenturyLink offers me at this time. On the other hand, Comcast offers 12/1 for $43+fees and 16/1 for $53+fees. Their phone+HSI bundle is $54+fees. They also offer 50Mb internet here as well, but I don't know how much that costs. Only thing that is holding me back are the activation fees and the additional fees that comes with having cable.

Tallahassee is also in the running for Google fiber as well; I know there are parts of town that have only one option; also, if you stray too far away from the city, you have only satellite (or nothing)... hopefully having Google as an ISP will spice things up some
wildcat man

join:2007-11-03
Kansas City, MO

ToPikachu

From the Topeka Capitol-Journal online:

"Bunten said he had heard the suggestion to change Topeka's name to "Google" from Jim Ogle, general manager of WIBW-TV Channel 13.

Ogle told the council Monday about how Mayor Joan Wagnon in August 1998 issued a proclamation temporarily changing Topeka's name to "ToPikachu" in recognition of the nationwide kickoff here of the "Pokemon" media franchise, which features a fictional species of creatures named "Pikachu."

Ogle said that if Topeka could change its name "for a small doll that sounds like I sneezed," it could certainly do the same for Google."

Pokemon, Google - same thing to Kansas...

fd3fdf

@bell.ca

government is dead

so officially the government is dead and corporations are the new government

cities are beging corporations to build their infrastructures?

good job america.

3rd world status, next.

dsb

@embarqhsd.net

Glad to know I am stupid

I have been a resident of Kansas for 35 years and am so glad I read this post to find out how stupid I am. I would have hated to go on without knowing.

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