UK Watchdog Tired of ISPs' Loose Definition of 'Unlimited'
Maybe Someday Carriers Will Stop Abusing The Word
As we've long-noted here in the States, companies have a very hard time when it comes to understanding the definition of "unlimited." In 2007 NY's Attorney General sued Verizon Wireless
for advertising a capped service as unlimited, and more than a few class actions have been filed in the United States for the practice. However, the occasional lawsuit or regulatory wrist slap hasn't done much to stop the practice of marketing limited services as unlimited (Cricket being only the latest
Things in the UK haven't been much better, but their regulators have at least been a little more vocal about carriers using unlimited false advertising, where as you'd be hard pressed to hear a peep out of the FCC or FTC. UK ISP BE (now owned by BSkyB) is getting its wrist slapped extra hard
by the Advertising Standards Authority for advertising their DSL services as unlimited, only for users to find their connections throttled:
The Advertising Standards Authority (ASA) upheld gripes from three complainants who challenged the ISP's claims that it offered "unlimited usage" to customers - despite having a traffic-management policy in place that punished heavy internet downloaders. BE advertised three ADSL broadband packages - value, unlimited and pro - on its website and stated for each deal that "unlimited usage" applied. But Brits only learned that the ISP threatened to suspend broadband connectivity for some heavy users of its network after clicking through a number of links on the company's website.
It's not clear how many decades we have to read the same stories before regulators force lying companies to adhere to the actual definition of quite a simple word -- or more easily, just stop using it entirely.
Re: Unlimited should mean just that
said by microphone:Never happen, as long as their are lawyers on the planet and fine print in contracts.
ISPs need to stop lying. If you say "unlimited" there should be no throttling, no overage fees; it should be all you can eat.
"If you want to anger a conservative lie to him.
If you want to anger a liberal tell him the truth."
there's always a But... Marketing by emphasizing Free, No Caps, Unlimited... always has a "But", purchase required, no servers, throttling/overages (plus long terms of service).
Must teach children, when reading marketing to develop a reflex of correcting it in your head to add the missing But.
UK has an opportunity to lead the world in requiring that the missing But become explicit and with exactly the same emphasis (same font, style, size for text/images media).
No Caps, But
because asterisk and footnotes or other finer print does not cut it. Standardize the But!
Re: the carriers..
said by old_wiz_60:Yeah, if the FCC/FTC/ETC were really serious about the "wrist slaps" they would be dropping over $1million or more fines instead of these little $10k and etc fines, bet some action like that would definitely get most of these companies to clean up their act and be a little more honest towards their stuff, hell you may even see the price of fee's included in advertising!
know full well the FCC is on their side, thanks to having one of their lobbyists now in charge at the FCC.
The silly wrist slaps are a waste of time - Verizon can afford it, just as they can afford the bribes they pay to the FCC.
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. -Albert Einstein