U.S. Robotics, the global leader in Internet connectivity solutions, has appointed Orient Planet PR and Marketing Communications as its official PR agency for the Middle East region.

With a realignment of its marketing strategy towards the development of broadband connectivity, as well as the wired and wireless networking segments, U.S. Robotics will seek to leverage Orient Planet's expertise in developing communications strategies for IT markets in the Middle East.

Commenting on the appointment, Yusuf Syed, Regional Manager Middle East, U.S. Robotics stated, 'U.S. Robotics is an established name in providing value-added connectivity solutions to global markets. Being a specialist solutions provider, we were looking for a regional marketing communications partner with proven expertise in the GCC region and a thorough understanding of the local IT sector, to support our marketing strategies in the Middle East, especially in the GCC region.'


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