Previously known as "The Venice Project," the p2p video delivery system being developed by Skype creators Janus Friis and Niklas Zennstrom has been given its official name: Joost. While still in beta, the new website offers plenty of screenshots, as well as a new FAQs. As previously mentioned, the system isn't friendly to those on capped ISPs. A warning was sent to beta testers noting that "one hour of viewing is 320MB downloaded and 105 Megabytes uploaded, which means that it will exhaust a 1 Gigabyte cap in 10 hours." Obviously, the popularity of the service will depend on the content deals signed and how well Joost differentiates itself. The rush of dozens of companies toward broadband video will make for an interesting pile up -- if nothing else.