Last month Verizon made all FiOS tiers symmetrical at no additional cost to users, taking serious aim at its cable competitors whose upstream speeds have started to look more than a little dated. The company is slowly deploying the upgrade to all users over the next few months, and in the interim have started a new advertising campaign for the speed boost. According to Verizon's new commercials, they're calling the upgrades "SpeedMatch" and declaring that "cable can't touch" upgrades of this type.