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Verizon CTO: It's Up to Marketing When VoLTE Goes Live
Still Should See Launch Sometime This Year
by Karl Bode 08:43AM Wednesday May 01 2013
Verizon's launch of higher audio quality voice over LTE (VoLTE) has seen some delays, largely because initial implementations of the service gobbled up smartphone battery life. Speaking at Genband's conference in Orlando, Verizon CTO Tony Melone stated that they should have the network ready for VoLTE service this year, but it will be up to the company's marketing department as to when it actually gets launched. "When we do it, we want to make sure it reaches the same high-quality standards of our current voice network," Melone said. "We'll be network ready this year. How we decide to roll it out is still being discussed within our marketing organization."

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firephoto
We the people
Premium
join:2003-03-18
Brewster, WA

Not actually ready or good..

but marketing will make sure it sounds and looks and seems like a great thing.

That's the problem with society these days, everybody ditches quality and believes the bs they are told. Products should sell themselves and stand up on their own, not with marketing campaigns.
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Admin123

@myvzw.com

Re: Not actually ready or good..

Like HomeFusion issues its not ready for primetime yet. But their selling them like its is tho.

LOL they still can't fix the Forced IMS disconnection for some ppl still.
pittpete1

join:2009-06-12
It's all about the benjamins

hey hey hey

@charter.com
If you don't want it don't get it. SIMPLE. nice of you to judge something BEFORE it's even out. Especially when your opinion isn't based on anything factual.
openbox9
Premium
join:2004-01-26
Germany
kudos:2
said by firephoto:

Products should sell themselves and stand up on their own, not with marketing campaigns.

Right. So how do people find out about products and services? How do companies get consumers interested in their products? It's not just advertising, but I gather you believe it should be limited to that.

firephoto
We the people
Premium
join:2003-03-18
Brewster, WA

Re: Not actually ready or good..

said by openbox9:

said by firephoto:

Products should sell themselves and stand up on their own, not with marketing campaigns.

Right. So how do people find out about products and services? How do companies get consumers interested in their products? It's not just advertising, but I gather you believe it should be limited to that.

This isn't about William Robert's brand new invention, this is about multi billion dollar companies that have to lie about their products and have their products controlled by marketing campaigns. How many people that are going to buy the next latest and greatest phone with the fastest data speeds possible don't already know about it?

Where you have products that don't have large marketing budgets what you get is a lack of information about the details of the product rather than nuancing the descriptions into something that gives a feeling of it being better than it actually is.
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openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: Not actually ready or good..

said by firephoto:

this is about multi billion dollar companies that have to lie about their products

Huh? Please explain.
said by firephoto:

How many people that are going to buy the next latest and greatest phone with the fastest data speeds possible don't already know about it?

That's not what this is about. Geeks will always be geeks and they'll typically eschew advertising and marketing. This is about awareness and "selling" the consumer on a new/"modified" service.
said by firephoto:

Where you have products that don't have large marketing budgets what you get is a lack of information about the details of the product rather than nuancing the descriptions into something that gives a feeling of it being better than it actually is.

And more often than not, they don't sell as well as products with "nuanced" information.

How would you market and advertise your new product/service? Or would you simply rely on hoped for customer satisfaction and word of mouth?

firephoto
We the people
Premium
join:2003-03-18
Brewster, WA

Re: Not actually ready or good..

said by openbox9:

How would you market and advertise your new product/service? Or would you simply rely on hoped for customer satisfaction and word of mouth?

That's the biggest crock of...

customer satisfaction, they just want the customer to be happy enough to not leave, not have great service, not have no hassle service, no hoops, no upselling. They want the customer they can always lock into contracts and sell more crap to. Being loyal doesn't mean shit anymore. And all this back and forth started about providing higher quality voice for your telephone?? Voice is bandwidth. a tube, bigger bandwidth or tube, more sound, more sounds like a real voice. How many million dollars should we spend to explain basic things in an attempt to make it sound unique and revolutionary and make it seem like it's been impossible up until this very point. It's like oooh internet calls, new, shiny, ignore those internet calls you made in 1997 on dialup, they weren't real, voip is brand new.

Marketing is bs, it always has been and it always will be.

You're also arguing in favor of marketing of products that are designed to expire, designed to be short lived, designed to be obsolete in a year or two. Products like phones that can give people the world yet they cripple them intentionally with the hopes of selling extra services to their own customers and marketing this crippling as an enhanced feature. Phones with buttons designed and programmed to trick customers into paying for extra services because the button always gets pressed accidently because it sticks out slightly more than the rest of the buttons. It's pathetic.
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openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: Not actually ready or good..

said by firephoto:

That's the biggest crock of...

So, how would you market your new product/service? I must've missed it strategy.
said by firephoto:

customer satisfaction, they just want the customer to be happy enough to not leave

And be willing enough to purchase additional products and services. That's helped by strong brands. With the competition available today, branding is everything. Effective marketing strategies increase brand strength and target market segments. Advertising describes product and service offerings to to those market segments. It all goes together.
said by firephoto:

Being loyal doesn't mean shit anymore.

It does, but loyal customers only make up one consumer segment that marketing strategies can address.
said by firephoto:

You're also arguing in favor of marketing of products that are designed to expire, designed to be short lived, designed to be obsolete in a year or two.

No, that's advertising specific products.
said by firephoto:

Products like phones that can give people the world yet they cripple them intentionally with the hopes of selling extra services to their own customers and marketing this crippling as an enhanced feature.

Advertising, not marketing.
said by firephoto:

Phones with buttons designed and programmed to trick customers into paying for extra services because the button always gets pressed accidently because it sticks out slightly more than the rest of the buttons.

That's not branding, marketing, or advertising.