Verizon, Cable Bundles Spread to New Markets
Florida, Maine and Nebraska Get Quadruple Play
Despite not yet getting regulatory approval for their partnerships, Verizon and the cable industry continue to quickly expand their bundling and cross-promotion relationship, today announcing new bundle options in numerous additional markets. According to a Verizon and Time Warner Cable joint press release
, the companies are now offering Verizon Wireless services as a bundle option in additional markets in Maine and Nebraska. The two companies already offer the services in Alabama, Kansas, North Carolina, Ohio, South Carolina and Wisconsin. A joint statement by Comcast and Verizon
say the two companies are now offering bundle options in Florida. Cable customers who add Verizon services can get prepaid gift cards up to $300 with Comcast, and up to $200 if they're with Time Warner Cable. Consumer Groups argue the arrangement reduces the companies incentive to compete on the wireline front, something that's becoming rather evident
. The co-marketing arrangement is now available in 21 states.