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Verizon LTE Launches December 5, $50-$80
Pricing remains expensive, traditional -- despite hints to the contrary
by Karl Bode Wednesday 01-Dec-2010 tags: prices · business · bandwidth · consumers · Verizon Wireless Broadband
Verizon today unveiled more detail about their LTE wireless broadband launch, announcing that they'll be offering the 5-12 Mbps service in 38 markets and 60 airports starting December 5 (AKA this Sunday). Most importantly, Verizon finally unveiled their pricing for the new service, which after a year filled with endless hints by executives about wanting to try something new -- winds up being somewhat underwhelming, traditional, and expensive.

The base pricing for LTE laptop connectivity via USB modem (there will be no smartphones at launch) is significantly more expensive than the 3G pricing they unveiled in October, though the caps are obviously higher. Verizon's current EVDO USB modem plans come in two flavors: $40 for 250MB of usage and $60 for 5GB of usage. Verizon's LTE pricing will now be $50 for 5GB of usage, or $80 for 10 GB of usage, with $10 per each additional GB. Sayeth big red:

Verizon Wireless customers can choose from two 4G LTE Mobile Broadband data plans: $50 monthly access for 5 GB monthly allowance or $80 monthly access for 10 GB monthly allowance, both with $10/GB overage. For laptop connectivity, two 4G LTE USB modems will be initially available: the LG VL600 is available at launch and the Pantech UML290 will be available soon, each $99.99 after $50 rebate with a new two-year agreement. Both USB modems provide backward-compatibility with Verizon Wireless' 3G network. If laptop users travel outside of a 4G LTE coverage area, they will automatically stay connected on the company's 3G network.

It's interesting to note there's not even really an entry level LTE plan (say $25 for a gig of use) after literally dozens of Verizon executive comments claiming usage-based pricing was going to be the future. We'll assume this pricing may evolve as the company begins offering LTE smartphones, which Verizon today announced will arrive sometime in "mid-2011". Verizon also again today confirmed these devices will initially use 3G/CDMA for voice until LTE voice standards are hashed out. As an added aside: the service will only support PCs at launch.

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ke4pym
Premium
join:2004-07-24
Charlotte, NC

Hey - a price drop!

I've been paying $59/mo for my 3G grandfathered unlimited plan. So, I'd go down 9 bucks!

Wonder if I could stay grandfathered on the new plan...

Duramax08
A Challenger Appears
Premium
join:2008-08-03
San Antonio, TX

Re: Hey - a price drop!

Are you willing to give up your unlimited?
--
»sites.google.com/site/duramax08/
WHT

join:2010-03-26
kudos:3

Re: Hey - a price drop!

said by Duramax08:

Are you willing to give up your unlimited?

Two words...NO WAY!

I have several data cards and four smartphones, all with grandfathered unlimited Sprint data plans. Priceless.
quote:
Verizon's LTE pricing will now be $50 for 5GB of usage, or $80 for 10 GB of usage, with $10 per each additional GB.
Now we know that I've been saying all along. WISPs have no need to fear LTE/WiMax/cellcos.
ShellMMG

join:2009-04-16
Grass Lake, MI
I left a message on the new local WiMAX provider now that VZW has given me the option of getting out of my broadband contract IF I want to.

Lisa in TS at VZW had a good suggestion; I have a true unlimited Alltel contract so I'm going to see if my son can scrape up $60 a month. He's at a tech school that doesn't have cable (stupid, but there it is. They have a T1). If a few of his buddies chip in they could use our aircard and Cradlepoint router.

I do NOT want to let that unlimited modem go...they're extinct critters in the wild.

And I told Lisa -- politely -- what I thought of the new LTE pricing.

aztecnology
O Rly?
Premium
join:2003-02-12
Murrieta, CA

1 edit
said by ke4pym:

I've been paying $59/mo for my 3G grandfathered unlimited plan. So, I'd go down 9 bucks!

Wonder if I could stay grandfathered on the new plan...

Wonder if you could make Charlotte, NC magically show up on their LTE map too...

EDIT:

Initial speed tests look rather pedestrian...
»www.engadget.com/2010/12/01/veri···0-modem/
--
.:|:. aztec being aztec...™
ke4pym
Premium
join:2004-07-24
Charlotte, NC

Re: Hey - a price drop!

They should probably fix that. It says it is available at my address.

Duramax08
A Challenger Appears
Premium
join:2008-08-03
San Antonio, TX

LOL screw that

5 and 10 gig caps with $10 overages. Hell, clear might have a chance now since they are unlimited. Way to reach your cap faster.
--
»sites.google.com/site/duramax08/

Duramax08
A Challenger Appears
Premium
join:2008-08-03
San Antonio, TX

Re: LOL screw that

How about unlimited LTE and 5GB cap for 3G. That seems to be a bit more reasonable.
--
»sites.google.com/site/duramax08/
LineNoise

join:2006-06-25
Downers Grove, IL

Re: LOL screw that

That's what I expected. Oh well. Sad thing is they'll succeed because of all their corporate contracts who will pay for it.
criggs

join:2000-07-14
New York, NY
Reviews:
·Sprint Mobile Br..

Re: LOL screw that

said by LineNoise:

Sad thing is they'll succeed because of all their corporate contracts who will pay for it.

I'm not sure why one would say that. Reaching 10 gig caps in record time will wake up those bean counters like no one's business. WiMax from Sprint will start looking awfully attractive. I really think VZW may have laid a big egg on this one. They're going to get creamed by Sprint, I predict.
xenophon

join:2007-09-17
Sprint has unlimited 4G and 5GB cap on 3G for $60/month. Should be a boost for them as some were holding out to see how VZW prices things.

Will be interesting to see VZW LTE coverage maps and how they eventually price for LTE phones when coming out next year.
iansltx

join:2007-02-19
Golden, CO
kudos:2

Re: LOL screw that

I would expect their LTE phone pricing to mirror current plans on 3G. But that's just me. And yes, that means $30 unlimited with an additional bill for tethering.

tiger72
SexaT duorP
Premium
join:2001-03-28
Saint Louis, MO
kudos:1
Reviews:
·T-Mobile US

Re: LOL screw that

said by iansltx:

I would expect their LTE phone pricing to mirror current plans on 3G. But that's just me. And yes, that means $30 unlimited with an additional bill for tethering.

Yep, that is just you. Verizon is not going to be offering unlimited 4g anything. This absurd pricing should be evidence.
--
"What makes us omniscient? Have we a record of omniscience? ...If we can't persuade nations with comparable values of the merit of our cause, we'd better reexamine our reasoning."
-United States Secretary of Defense (1961-1968) Robert S. McNamara
youngmoore

join:2001-03-16
Marietta, GA
Reviews:
·Verizon Broadban..
You know I think alot of consumes and Biz mobile deployment planners were waiting to see this as well. I know we were and I have a biz account on the 3g side with V.
With the new pricing there's nothing there that I'm impressed with, draws me in, and or shows me that I should cont to stay with vzw as a client. Infact everything in the pricing tells me otherwise. Sprints UL 4g is better deal I think looking at this from our needs. , Clear is ok if your in a local that has it. VZW can more than likely stomp everyone else on the deployment of LTE but I guess we shall see since there "just" starting up and sprint been at it awhile.

ym
ShellMMG

join:2009-04-16
Grass Lake, MI
Sprint/Clear already has this cute little chart outlining the differences.

»theclearblog.com/wp-content/uplo···ble2.pdf
Big Dawg 23

join:2002-03-27
Northfield, MN

Re: LOL screw that

Its nice they have a chart but how is reliability. I am work in St. Paul, MN where 4G is supposed to be. My boss has the Samsung Epic and MIFI 4G Hot Spot. 4G flakes on and off and is no where near what they say for speeds. I can guarantee VZW will provide better speeds and coverage. They are more expensive for a reason, network coverage.

I left VZW a month ago for T-Mobile and got the G2. I am pretty sure my speeds will not be much slower than LTE with HSPA+. Any of the cities I travel to have HSPA+ with T-Mobile so it won't matter.
criggs

join:2000-07-14
New York, NY
Reviews:
·Sprint Mobile Br..
said by xenophon:

Sprint has unlimited 4G and 5GB cap on 3G for $60/month. Should be a boost for them as some were holding out to see how VZW prices things.

That's exactly what I was doing. I held off and held off and held off, waiting for this announcement. The day after Verizon heaved this lemon on the stage I upgraded my Sprint 3G unlimited to 4G unlimited and haven't looked back. Idiots.

Mike_

join:2003-06-24
Fort Lauderdale, FL
Reviews:
·Verizon Wireless..
·Comcast

This was expected...

Its Verizon, what else do you expect

Looks as though wireless still cannot entirely replaced wired internet anytime soon. If Clear can stop throttling, I think they're a lot closer though, being unlimited that is.
--
If it ain't broke, don't fix it. Unless you know what you're doing.
vlad1000

join:2005-05-19
Brooklyn, NY

Re: This was expected...

I would just hold out for AT&T LTE pricing:))))))))))
flyingjoey

join:2005-11-07
Jersey City, NJ

Re: This was expected...

Can you HOLDOUT until 2015?

Romney2012
Defeat Obama 2012-Chg we can believe in
Premium
join:2002-03-03
USA
kudos:4

Ho Hum - nothing new

Verizon announced nothing new here. Slightly higher cost for maybe higher speeds.
iansltx

join:2007-02-19
Golden, CO
kudos:2

Re: Ho Hum - nothing new

Not a hgher cost. Exactly the same. They just don't offer lower-end plans because, realistically, 1GB on LTE is not enough data.
ke4pym
Premium
join:2004-07-24
Charlotte, NC
Reviews:
·VOIPo
·Verizon Broadban..
·RoadRunner Cable
·Northland Cable ..
said by Romney2012:

Verizon announced nothing new here. Slightly higher cost for maybe higher speeds.

Really? How so? Since their 3G 5gig a month plan is $59/mo. And the 4G 5 gig a month plan is $50.

TamaraB
Question The Current Paradigm
Premium
join:2000-11-08
Da Bronx
Reviews:
·Optimum Online
·Clearwire Wireless

Re: This was expected...

said by Mike_:

If Clear can stop throttling, I think they're a lot closer though, being unlimited that is.

At what point do they begin throttling the bandwidth?
--
Would you ever go over to Czechoslovakia, and marry me daughter for me?"
biochemistry

join:2003-05-09
92361

Bad News

I wasn't expecting Verizon to offer unlimited caps but with such a fast network I surely was expecting more than a simple bump from 5GB to 10GB on their highest plan. All of us rural users hoping to dump satellite have been royally screwed. I guess I'll have to go back to my plan of blackmailing the local comcast head into extending their lines 1 extra mile to hit my subdivision.

Boonie Girl

@direcpc.com

Re: Bad News

We're on Hughes Net. Way too expensive and a call center in India. We're going to try Verizon for a month. Even if it costs the same as Hughes, the guy we'd call is less than 5 miles away. At least we can understand him.
iansltx

join:2007-02-19
Golden, CO
kudos:2
Reviews:
·Verizon Online DSL
·Comcast
They've had 10GB on EvDO for a few months now.

Also...

Step 1: Get a Comcast biz class connection (highest tier) where it's available
Step 2: Haul it via wireless to your subdivision (cost: $500 to get 100% of that bandwidth from point A to point B)
Step 3: Sel access comparable to Verizon LTE, except unlimited, to your fellow subdivision peeps.

tiger72
SexaT duorP
Premium
join:2001-03-28
Saint Louis, MO
kudos:1
Reviews:
·T-Mobile US
said by biochemistry:

I wasn't expecting Verizon to offer unlimited caps but with such a fast network I surely was expecting more than a simple bump from 5GB to 10GB on their highest plan. All of us rural users hoping to dump satellite have been royally screwed. I guess I'll have to go back to my plan of blackmailing the local comcast head into extending their lines 1 extra mile to hit my subdivision.

Verizon never once stated that their LTE offering would be a home broadband replacement. Hell, Verizon never even hinted at it.
--
"What makes us omniscient? Have we a record of omniscience? ...If we can't persuade nations with comparable values of the merit of our cause, we'd better reexamine our reasoning."
-United States Secretary of Defense (1961-1968) Robert S. McNamara
xenophon

join:2007-09-17

Devices don't fallback to 3g?

Edit: Scratch that, according to article they do fallback to 3g. Looking at specs for the devices, I don't see it mentioned.

StudentUser

@njit.edu

Same pricing as 3G

The prices that they give are for the mobile dongles NOT the smart phones necessarily. Also, if you look at the 3G mobile data plan page, the price is the same; no increase whatsoever.

Karl Bode
News Guy
join:2000-03-02
kudos:30
Host:
Road Runner
PC gaming GAMES
PC gaming Tech

Re: Same pricing as 3G

Click for full size
This is the USB EVDO modem pricing I get when I log in to the Verizon site.
xenophon

join:2007-09-17

Map and address

They show cities listed here. Several mid-sized metros missing (in top 30).

»network4g.verizonwireless.com/#/coverage

Can also punch in your address.

digiblur
Got Sipura?
Premium
join:2002-06-03
Louisiana

Re: Map and address

said by xenophon:

They show cities listed here. Several mid-sized metros missing (in top 30).

»network4g.verizonwireless.com/#/coverage

Can also punch in your address.

At least VZW doesn't forget about the South like Sprint/Clear does. VZW has New Orleans listed. Clear doesn't touch a thing in LA, MS, AR, or AL. Hell Sprint still has tons of 2G areas still waiting on 3G in LA and MS. Kinda sad when little ole Cricket rolls out 3G in an area before Sprint does.
--

SouthWest Louisiana PC Users Group »www.swlapcug.com

hayabusa3303
Over 200 mph
Premium
join:2005-06-29
kudos:1

3 words

lost there mind
Justin024

join:2010-08-11
Irving, TX

Re: 3 words

"their"

hayabusa3303
Over 200 mph
Premium
join:2005-06-29
kudos:1

Re: 3 words

1 pm i was needing a coke sorry
tman852

join:2010-07-06
kudos:1
Reviews:
·AT&T Wireless Br..

Pretty Lame

All of their promotions and descriptions of this new product boast about how you can stream HD content with no buffering and game online, yet with such low caps and high monthly cost how would you expect to ever do any of that? Sounds like a big hyped up joke so far.
--
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BF69
Premium
join:2004-07-28
Camden, TN

Re: Pretty Lame

said by tman852:

All of their promotions and descriptions of this new product boast about how you can stream HD content with no buffering and game online, yet with such low caps and high monthly cost how would you expect to ever do any of that? Sounds like a big hyped up joke so far.

Yep 1 HD movie will eat your cap.

Jon Geb
Wal-Mart Sucks

join:2001-01-09
Howell, MI

Caps=fail

With 5 or 10gb caps that means no slingbox, streaming video or anything remotely replacing home connection.

Sprint is unlimited 4G for $60. Not a hard decision.

See 9 replies to this post
chgo_man99

join:2010-01-01
Schaumburg, IL

It's verizon, nothing new there, still expensive

I expect most Business users will pick LTE while residential clearwire due to pricing. They will wait till LTE phones come out.

io chico
Premium
join:2003-12-30
Magalia, CA

10 GB might be useful

10 GB is a decent plan, but $80 monthly is a tad high.

BF69
Premium
join:2004-07-28
Camden, TN

Re: 10 GB might be useful

Useful for what. people bitch at 250 GB caps that cable companies ahve.

ztmike
Mark for moderation
Premium
join:2001-08-02
Michigan City, IN

Bah.

Sprint needs to hurry up and launch their 4G or Clear ..whoever is in charge of new markets for Sprint.. because I might even dump T Mobile for Sprints 4G.

I got T Mobile HSPA+ all around me but hasn't hit here yet because I don't live in a big city.

Verizon's pricing is just stupid, AT&T is no better.
chgo_man99

join:2010-01-01
Schaumburg, IL

Re: Bah.

You live like what? One and half hour away from Chicago? Who cares about Michigan City. Its next Gary.

HappyAnarchy

@iauq.com

Whats going on here?

Wait a minute? So if you are currently using or in the market for a mobile BBD card, if you are in an LTE market you can get the LTE mobile BBD for $10 less than the normal one, with the same cap or pay an extra $30 for twice the cap?

Don't get me wrong, a lot of what they do is bullcrap, but it is looking to me like this is a step in the right direction. Lowered prices for better service, or a higher price for more caps. I would rather it be entirely unlimited but as long as it is not used as a landline internet replacement a 10GB cap should work out fine, heck if you take advantage of free WIFI locations a 5GB cap is more than workable and it is $10 less? Am I missing something here?

BF69
Premium
join:2004-07-28
Camden, TN

This is what the FCC wants to take OTA TV away for?

The FCC has said LTE is the solution for rural people to have access to braodband. Not at $80 and only 10 GB with $10 per GB overgages it's not. Might as well stick to dial-yup. At least that can do 17 GB a month.
Sammer

join:2005-12-22
Canonsburg, PA

Re: This is what the FCC wants to take OTA TV away for?

The national broadband plan is entirely about serving huge corporations and has nothing to do with serving the public. Those corporations don't like the fact that broadcast TV can still be received for free with an antenna while Verizon overcharges for a service that doesn't even offer 50 GB a month, the real threshold for broadband today and less than what many people will want in the future.

Geminimind
Premium
join:2003-12-20
Sacramento, CA

$$$$$$$

Typical VZW always about overcharging the consumers. But that's not all what about the overage charge?

Mike_

join:2003-06-24
Fort Lauderdale, FL
Reviews:
·Verizon Wireless..
·Comcast

1 edit

Engadget VZW LTE Speed Test Review..... Fail.

»www.engadget.com/2010/12/01/veri···0-modem/

Wow, that ping alone is worse than Clear, and there aren't even any users on it yet.

EDIT: There seems to have been a newer speed test added with much better ping. Hmm looking good but with a cap it still shys many away.

On another note seeing that SIM card on VZW is kind of cool with LTE.

--
If it ain't broke, don't fix it. Unless you know what you're doing.
xenophon

join:2007-09-17

Re: Engadget VZW LTE Speed Test Review..... Fail.

That's with almost no users on the network. With 3-4x less '4G' spectrum than Clear/Sprint, it will be interesting to see what performance can be sustained with many users at once. The spectrum limitations is likely why VZW caps will be more strict than Sprint/Clear.

I do hope that Clear gets rid of the 1Mbps uplink throttle. I can understand why they do it but now that VZW has a higher uplink, Clear needs to compete.
criggs

join:2000-07-14
New York, NY
Reviews:
·Sprint Mobile Br..

Re: Engadget VZW LTE Speed Test Review..... Fail.

said by xenophon:

I do hope that Clear gets rid of the 1Mbps uplink throttle. I can understand why they do it but now that VZW has a higher uplink, Clear needs to compete.

Very interesting you should say that. I hope you're a Sprint customer, because they are allowing their customers, like me, to email Dan Hesse, the CEO, directly with suggestions like that.

At the moment, Sprint has a 1mbps speed cap on upload, as you correctly point out, and a 10 mbps speed cap on the download side. So I sent an email to Hesse suggesting that they simply implement an 11 meg per second overall speed cap and allow their customers to decide how to allocate that.

Personally, as an example, if I had that option, I would go for a 9mbsp download speed cap and a 2mbps upload speed cap.

I don't know how doable that is with the WiMax technology however.
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1
Reviews:
·Verizon Broadban..

say what you want

Say what you want, and report me all you want.. But if you look at all the carriers ( the actual terms) they are all basically offering the same prices for the same service. They are basically all the same in the way they behave..

I am not impressed at all with what i'm seeing with the soo called competition in this country...
criggs

join:2000-07-14
New York, NY
Reviews:
·Sprint Mobile Br..

Re: say what you want

said by decifal:

But if you look at all the carriers ( the actual terms) they are all basically offering the same prices for the same service. They are basically all the same in the way they behave.

You've completely confused me. How is VZW's $50 for 5 gigs and Sprint's $60 for unlimited "the same prices for the same service"? How is that similar behavior?
flyingjoey

join:2005-11-07
Jersey City, NJ

CLEAR

Is it me, or is CLEAR starting to be well the CLEARER choice.

I've been on the iSpot (unlocked) for 3 months and I love the darned thing. 25 bucks a month, paid $29.00 bucks for the modem. I can't complain.
ggultra2764

join:2007-09-13
Cambridge, NY

So much for waiting on the 4G jump....

Millenicom is starting to become more and more tempting for me to jump ship to once I move somewhere with Sprint coverage.

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