Verizon Launches Edge, Tries to Lure Unlimited Users
by Karl Bode 08:30AM Tuesday Aug 27 2013 Tipped by IPPlanMan
Verizon this week officially launched Verizon Edge, their new handset upgrade program unveiled last month that allows users to upgrade to a new device once every six months, provided they have paid off 50% of their current phone under monthly installments. Looking at the Edge website, most of the higher end phones will require you pay around $25.22 a month to net the deal. Edge is not being made available to grandfathered unlimited data customers (in order to get you to switch), and to lure users Verizon's offering a new limited promotion data tier called Verizon Max. Max offers 6 GB of data monthly for $30 -- but only if you're an Edge customer and give up your grandfathered unlimited status.
Verizon says: "The full-retail price is split into 24 monthly payments, and added to your usual monthly bill."
"Usual monthy bill"... Meaning the billed amount that already has a built-in subsidy for the phone... Ssshhhh, it's a secret!
So to be clear, Verizon is asking you to pay full retail price for a phone over 24 months, pay your "usual monthly bill" which already includes a subsidy payment, and pay a fee on top of that subsidy payment that substantially increases the cost of the phone even further.
Oh, and as a benefit, you can actually give up that pesky unlimited data plan ($29.99/month - no tethering) too.
6 GB, no tethering: $30/month 8 GB, tethering: $50/month
Oh, you want device insurance for that phone that needs to be in great shape for Verizon to take it back when you upgrade? That's extra...
Is anyone buying into this sham? -- "We're going to start at one end of (Fallujah), and we're not going to stop until we get to the other. If there's anybody left when that happens, we're going to turn around and we're going to go back and finish it." Lt. Col. Pete Newell: 1st Inf. US Army
There will be plenty of people who will buy into this because verizon will give them their past usage and say, see you don't need unlimited. They've tried it with me with share everything plans, and since my data is almost non-existent one month, but bursts high the next, they used an "average" to show me how I don't reach 4Gigs a month. I just told them that I'm keeping my plan and have no interest in their share everything plan. I'm fully expecting the same call now with the Edge.
And as far as paying for the phone twice, I would guess that there is about 1% of people who will realize this.
same here, i left after 14 years, when they were bell atlantic mobile. Went to tmo and get coverage everywhere might not be all 4g, but it works for calls in my house and is 1/2 the price. -- "It's always funny until someone gets hurt......and then it's absolutely friggin' hysterical!"
I wonder where you got that $30/m 6GB because I do not see that when trying to change features on my line. I like to keep my $29.99 Unl data and keep it that way since my usage varies from 7-9GB/month and I just buy the phones out right, you can definitely find them cheaper else where.
I can not see anyone give up the unlimited plan if they have it unless forced to give it up especially if they got Verizon to turn on tethering/hotspot (they were required to do it for free but if you ask now they will do it for free but claim you have to get off your unlimited plan).
I took my family on an 8 hour car ride and to keep everyone busy after crayons, songs and so on expired their patience in just 8 hours with kids watching netflix and hulu plus (well more like 3 hours) they used up 3.5 gig of data.
I hear yah, same happened to me, had to give up the unlimited since I am on a business plan some some rep suckered the boss into going with shared. It was either that or get off the business plan and pay for my own phone... I just have to use wifi more often now.
Yea..I am going to give up my unlimited data so I can overpay for a phone...laughable! I have no problem paying full price for a phone to keep it and I am good for about every 2 years to get a new phone. Luckily I don't fall into the industry trap of being wowed at insignificant and unsubstantial phone features aimed at the weak minded..lol!
I think I will just pay retail and keep my unlimited data until I'm forced off. I am not getting this EDGE/Max crap. If I surrender my unlimited, I am getting a discounted phone or I will just move to another provider. But I refuse to pay retail for a phone and not have unlimited data.
Yet another way the cell companies are ripping you off
These plans would be great if they cut the subsidy cost from your bill or let you buy the phone at the subsidized price. Instead the cell companies are double dipping then if you trade in your phone after a year you get nothing for it and the cell company sells it to the next guy. Then after ripping you off they want to finish you by taking your unlimited data... No thanks
OwlSaver OwlSaver Premium join:2005-01-30 Berwyn, PA
It seems they must be violating some law in all of this. Saying that the $299 price is a subsidized price but the subsidy never ends seems to be false advertising. The Edge program has only made this that much clearer. Is the FCC or FTC looking into this?
Re: Yet another way the cell companies are ripping you off
Not that I'm aware of... but they don't say subsidized price. They say, "Price with a 2-year contract", which is accurate... but not completely truthful, because the subsidy built into the monthly fee never goes away, even after the 2-year period is fulfilled...
T-Mobile at least breaks out the cost of the device to show exactly what you're paying for, and when the device is paid off, your total service cost drops. Hopefully, this practice incentivizes phone manufacturers to make phones less expensive instead of letting carriers "hide the ball". -- "We're going to start at one end of (Fallujah), and we're not going to stop until we get to the other. If there's anybody left when that happens, we're going to turn around and we're going to go back and finish it." Lt. Col. Pete Newell: 1st Inf. US Army
iPhone 5, 32GB - $299 and it's yours or $755.28 on Verizon Ripoff Edge Galaxy S4, 32GB - $249.99 and it's yours or $651.60 on Verizon Ripoff Edge Droid Maxx - $299.99 and it's yours or $651.60 on Verizon Ripoff Edge
No thanks - I'll keep my unlimited and trusty iPhone 4S until it dies and then take a long hard look at the competition.
Actually, if you keep that iPhone 4S until it dies, you're continuing to pay a subsidy on a phone that's likely already paid off.
True but I don't think the plan prices go down under Edge so I'm paying either way. I don't text or use anywhere near my minutes so Share Your Paycheck is of no value to me. And I like my unlimited data so I'm staying put.
Sprint's backhaul situation and the overall state of its network must be really atrocious... I still don't think SoftBank fully understands what it has purchased and what an albatross it is, but for people that have used the service, they know all too well.
Until Sprint launches LTE on 800 mhz, I don't see how they are a competitive threat to Verizon/AT&T... Hell, T-Mobile is more of a threat to the big two than Sprint is now.
And...Sprint still doesn't have LTE officially launched in Washington, DC. They didn't for last year's iPhone and probably won't before the next iPhone is launched in a few weeks. How is that "sellable" to anybody? -- "We're going to start at one end of (Fallujah), and we're not going to stop until we get to the other. If there's anybody left when that happens, we're going to turn around and we're going to go back and finish it." Lt. Col. Pete Newell: 1st Inf. US Army