Verizon Launches New Apple-Esque 'Destination' Stores
Add Verizon to a long list of companies trying to mirror Apple's success with their Apple stores and genius bars. The telco last month unveiled their first new "destination" store
in the Mall of America in Bloomington, Minnesota. According to Verizon, the new redesigned stores offer users education, support, and hands-on demonstrations of wireless products and services. The company also says they'll be upgrading their existing 1,700 retail locations so they're effectively miniature versions of these newer retail "experiences." AT&T unveiled their own variation on this concept back in August
. It's unclear if actual consumers believe the new retail outlets make ma bell any sexier.