republican-creole
site Search:


 
   
story category
Verizon RedBox Might Include Live Television
Company Wants to Take TV Brand Nationwide
by Karl Bode Tuesday 07-Feb-2012 tags: Video · coverage · business · alternatives · bandwidth · consumers · Verizon FiOS
Yesterday Verizon announced that they'd be partnering with RedBox on a new streaming video service. Verizon had been considering such a project for some time, at one point even considering some kind of over-the-top live subscription TV play to be offered to customers outside of their traditional FiOS footprint. Eric Bruno, Verizon’s SVP of consumer product management, tells Multichannel News that it's "to be determined" whether they'll offer Live TV. "From a FiOS perspective, we participate in about 30% of the marketplace," Bruno said. "We want to compete in 100% of it… From a Verizon perspective, this lets us compete on a national basis." Given Verizon's cozy new relationship with the cable industry, and their walled-garden approach on the 360, expecting anything too disruptive to traditional TV would be a tall order.

view: topics flat text 
Post a:
stunod2002

join:2003-11-07
Carol Stream, IL

Time to make the move

If the big TV guys (NBC, ABC, CBS, FOX, etc..) had half a brain they would jump on the band wagon and start streaming their channels ont he net along with OTA.. They can keep the same business model and stream the ads and such and do it all for free or a small monthly charge (say a buck or two) to cover the infrastructure costs - although I think they don't need to do that. Then add a premium option to stream without ads for a more reasonable subscription fee...

This is where Netflix (and apparently Verizon) are friggen geniuses.. Start up your own production company and go head to head with them. It worked for Starz (against HBO, SHO, etc..) it can (and will) work for them.
--
Stunod
AndyDufresne
Premium
join:2010-10-30

Re: Time to make the move

It worked for HBO and Showtime because their parents at that time, Viacom and Time Warner Corp. already had content available to put on those newly created stations. Lot harder to start from scratch.
stunod2002

join:2003-11-07
Carol Stream, IL

Re: Time to make the move

said by AndyDufresne:

It worked for HBO and Showtime because their parents, Viacom and Time Warner Corp. already had content available to put on those newly created stations. Lot harder to start from scratch.

Did you not read what I wrote or are you trying to tell me that ABC, CBS, FOX, NBC, etc.. don't have content?
--
Stunod
AndyDufresne
Premium
join:2010-10-30

1 edit

Re: Time to make the move

Any idea how long it would take them to get a decent library of content going and how much it would cost for Netflix and VZ to actually try that. Look what happened to Dreamworks if you need a reminder how much content is needed to actually be successful studio.

Almost forgot- Look at recent deal between Disney and Comcast and see if you think that boat is going to be rocked any time soon. NBC is owned by Comcast so do you think they are going to rock the boat. FOX is News Corp(Murdoch) and he doesn't like the net very much.

Big players are not going to rock the boat and like Karl mention VZ is in same bed with cable companies so don't hold your breath waiting on them to shake things up.
stunod2002

join:2003-11-07
Carol Stream, IL

Re: Time to make the move

Again, your not listening to me.. The major players already have that content. They are already broadcasting it...

Disney did not broadcast, they were a producer that sold to the distributers (IE NBC, Comcastm etc...).

As or VZ and Netflix, they are just the latest to enter the game.. My points are directly pinted at the current players like NBC, FOX etc...
--
Stunod
NWOhio

join:2011-10-25
Toledo, OH
most of that content is purchased from studios. Why do you think you can see most of the shows on cable networks after a while.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:1
said by stunod2002:

If the big TV guys (NBC, ABC, CBS, FOX, etc..) had half a brain they would jump on the band wagon and start streaming their channels ont he net along with OTA.. They can keep the same business model and stream the ads and such and do it all for free or a small monthly charge (say a buck or two) to cover the infrastructure costs - although I think they don't need to do that.

I have to ask a question.

Do you work in the industry?

Because what you describe won't pay the bills.

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Re: Time to make the move

said by fifty nine:

said by stunod2002:

If the big TV guys (NBC, ABC, CBS, FOX, etc..) had half a brain they would jump on the band wagon and start streaming their channels ont he net along with OTA.. They can keep the same business model and stream the ads and such and do it all for free or a small monthly charge (say a buck or two) to cover the infrastructure costs - although I think they don't need to do that.

I have to ask a question.

Do you work in the industry?

Because what you describe won't pay the bills.

You already can get shows on the networks streamed for free[most are 24 hours or longer after they air]
I always go to the networks site to see if i can get it there before going to other places. downside is EVERY SHOW isn't available on their sites, just their higher rated shows.
stunod2002

join:2003-11-07
Carol Stream, IL

Re: Time to make the move

And you can only view them on you PC (as far as I know).. You can't use a Roku or NetgearNEO to play it on your tv...
--
Stunod
stunod2002

join:2003-11-07
Carol Stream, IL
No, I do not work in the industry.. And, how do you figure it won't pay the bills? It's the same model as the current OTA model but over a wire (the internet) instead of broadcast..
--
Stunod

aaronwt
Premium
join:2004-11-07
Woodbridge, VA
Reviews:
·Verizon FiOS

Re: Time to make the move

said by stunod2002:

No, I do not work in the industry.. And, how do you figure it won't pay the bills? It's the same model as the current OTA model but over a wire (the internet) instead of broadcast..

They don't make money from OTA, too few eyeballs. Most get money from the local cable companies to carry their channels. And that is where the vast majority of people are watching the local channels from.
stunod2002

join:2003-11-07
Carol Stream, IL

Re: Time to make the move

Absolutly not true! If they didn;t make money then they would not be doing it.. They would not have a local news stations, or local shows.. They may not make much but they make it.
--
Stunod

aaronwt
Premium
join:2004-11-07
Woodbridge, VA
Reviews:
·Verizon FiOS

Re: Time to make the move

said by stunod2002:

Absolutly not true! If they didn;t make money then they would not be doing it.. They would not have a local news stations, or local shows.. They may not make much but they make it.

The point is that the vast majority of people watch the local stations from cable or satellite. If the local stations were only going to get ad dollars based on OTA viewship, they would be losing money.
The ratings are based on OTA viewing as well as people viewing them from cable and satellite. Plus they get carriage money from the local cable stations.

Jason Levine
Premium
join:2001-07-13
USA
The only thing I could see stopping this (even if the big TV networks decided to go ahead with it) would be the local affiliates. If you can see your favorite NBC, ABC, FOX, etc shows online, why would you tune into your local NBC, ABC, FOX, etc station? And if you don't do that, those local affiliates will begin to lose ad dollars. (Or do those ad dollars go to the "parent station" instead of the local affiliate?)

Of course, I'd love to see this in action even if there was a subscription fee. (Though, with a subscription fee, I'd expect that there wouldn't be any ads.)
--
-Jason Levine
myokitis

join:2004-06-19
Alexandria, VA

Re: Time to make the move

Q:
said by Jason Levine:

If you can see your favorite NBC, ABC, FOX, etc shows online, why would you tune into your local NBC, ABC, FOX, etc station?


A: It wouldn't matter to the affiliate because they'll be streaming the commercials as well, and any service subcribers who watch the affiliates online will see those commercials. No lost viewership/eyeballs and ad revenue should not be impacted (as long as the affiliate has a way to measure or reliably estimate the online affiliate viewership, that is).
Dolgan
Premium
join:2005-10-01
Sun Prairie, WI
Reviews:
·Charter

Re: Time to make the move

quote:


reply to Jason Levine
Re: Time to make the move
Q:
said by Jason Levine:

If you can see your favorite NBC, ABC, FOX, etc shows online, why would you tune into your local NBC, ABC, FOX, etc station?

A: It wouldn't matter to the affiliate because they'll be streaming the commercials as well, and any service subscribers who watch the affiliates online will see those commercials. No lost viewership/eyeballs and ad revenue should not be impacted (as long as the affiliate has a way to measure or reliably estimate the online affiliate viewership, that is).
Does each affiliate have to have its own web page to get the locally sold ads delivered to the right people, or are the parent companies take care of that problem? It would be easy to stream national feeds, but you are going to be signing the death warrant for local affiliates.
stunod2002

join:2003-11-07
Carol Stream, IL

Re: Time to make the move

No necessarily, but I do believe you would see some kind of major overhaul.. The key is that every market is different and every market does display adds and some shows to specific markets. I think they would continue to exist but in a much different role.
--
Stunod
stunod2002

join:2003-11-07
Carol Stream, IL
I would treat the local affiliates as the distro for each market.. They insert the comercials (like now) and handle the bulk of the connections.. The side effect is that the localized traffic will reduce the overal traffic contry wide
--
Stunod

kleinml

join:2008-04-18
Levittown, PA
Their Current model is not completely Ad Driven. They also charge Comcast/Time Warner/ Verizon/ and all the other Cable co's a fee just to carry their channel. The fee is based on Viewer headcount. So no way they can just start allowing people to drop CATV service go Internet only and still get these channels streamed over same network. The Cable Co's won't allow that to happen.
stunod2002

join:2003-11-07
Carol Stream, IL

Re: Time to make the move

The cable co's couldn't stop it if there was a real push.. Their only real recorse is to raise prices which will drive customers to other ISP's.. Or the price will get so high the feds will finally jump in..
--
Stunod

cob_
1310nm Of Goodness
Premium
join:2003-07-08
Tulsa, OK
Reviews:
·AT&T U-Verse

Net Neutrality

More than anything, I hope that Verizon offering content delivery services will open their eyes to the necessity of net neutrality. When and if AT&T, Comcast, and others start talking about Verizon's IP TV the same way both were talking about Google, I hope they recognize the concerns we all had with those claims.
stunod2002

join:2003-11-07
Carol Stream, IL

Re: Net Neutrality

said by cob_:

More than anything, I hope that Verizon offering content delivery services will open their eyes to the necessity of net neutrality. When and if AT&T, Comcast, and others start talking about Verizon's IP TV the same way both were talking about Google, I hope they recognize the concerns we all had with those claims.

It's interesting.. at&t is the only TRUE IPTV provider in existence today (in the US), Verizon is the only TRUE fiber to the home provider, and Comcast owns a major distributor / producer of content... and yet not one of them wants you to use the internet to is true and fullest potential...

Maybe when Google gets their network up and running in Kansas and Missouri we will see some major steps forward in content and content delivery models.
--
Stunod

ABC9823

@myvzw.com

Price and data usage

How much would it cost monthly if contents are good? As you already know 2GB data is $30. How much would it cost if you stream one movie approx 1:40 hr iin HD.

cyber

@blackberry.net

fiostv on xbox 360

Well I notice if you have fios internet from verizon and u don't have there tv service you still get the fiostv app and it works with out their tv service anyone notice it give it a try

comcast sux

@blackberry.net

Re: fiostv on xbox 360

With the cable companys their so gready there dieing a slow death with there intere internet service all the want to do is charge by the gig

cost

@blackberry.net

cost little

Streaming is the future and cost little to none to do but cable co are afrade of the telcos offering tvservice and placein caps on their service to try to stop the telcos glad I'm with verizon fios

Michail
Premium
join:2000-08-02
Boynton Beach, FL
kudos:1

U-verse

If they offer better HD PQ than uverse on this model I'll sign up. Though, there probably wouldn't be DVRs and U-verse will be quick to finally enable the caps.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·Optimum Online
·Verizon FiOS

$$

the cost of cable-tv INCLUDING FIOS-TV is getting much more expensive and sliding into the red-line between affordable and un-affordable for many consumers! also, there has been a reduction of channels and content on the entry-level package after a brief expansion of content.

combine that with the usage based billing; the intent to gouge consumers and charge too much (for wireless service)undermines any new content deals they might try to evolve their content business model-- along with putting some commitments to FIOS deploymen on permanent hold.

Sunday, 03-Jun 20:59:03 Terms of Use & Privacy | feedback | contact | Hosting by nac.net - DSL,Hosting & Co-lo
over 12.5 years online © 1999-2012 dslreports.com.