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Verizon Sues Alltel For False Advertising
Ad criticizes Verizon policy just a few months too late...
by Karl Bode 02:19PM Thursday Jan 03 2008
Verizon Wireless, fresh off of their settlement with New York's Attorney General for falsely advertising their service as "unlimited," is suing wireless carrier Alltel for false advertising. According to Bloomberg News Verizon is suing over an Alltel series of ads (see one here) that claim Verizon Wireless customers must extend their contracts when they change calling plans. Says a Verizon executive of these outrageous claims:
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"Whatever merit this comparison may have to other carriers, in the case of Verizon Wireless, the supposed ‘advantage’ is pure fiction," Verizon, based in Basking Ridge, N.J., alleged in the complaint.
By "fiction" they mean they did that three months ago, but they don't any longer. Verizon Wireless changed their policies after Sprint was sued by the Minnesota Attorney General for extending customer contracts every time they made even minor changes to their wireless plans. In other words, Alltel's ad would technically be true if they'd run it three months ago.

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