Verizon Wireless has been trying to stay on the sideline of AT&T's small price skirmish with T-Mobile, though that's slowly started to change recently with a series of small new promotions
the company has been running. Verizon Wireless however today took things significantly further, introducing new "More Everything" plans that will double the data allotments for most customers on the company's shared data plans.
According to a Verizon announcement
, the company's previous $40 500 MB plan will now provide 1 GB of data. The company's $50 1 GB plan will now offer 2 GB, and the company's $60, 2 GB plan will now offer 3 GB. Tiers above 4 GB remain unchanged.
Under these new plans, participants in Verizon's "Next" upgrade program will receive $10 off of their monthly bill if they choose up to 8GB of data. That discount increases to $20 should a family add a data allotment of 10 GB of data or greater to their shared data plans.
The company states they're making a few other changes as well, including international text messaging as part of the unlimited messaging component in their share everything plans. Verizon also states that each line in a More Everything plan will get 25 GB of cloud storage for free, up to 250 GB of cloud storage for a ten-line account.
“Verizon Wireless led the way with the introduction of shared data plans, and MORE Everything is the next leap forward with more storage, more messaging and more choice, all on a 4G LTE network that is unmatched in coverage and capacity,” the company insists.
The changes are a bit less cosmetic than some of the price reactions to T-Mobile we've seen so far, and they're a sea change for Verizon Wireless, who up until now had been arguing that they didn't need to compete on price because their network was just that good
. T-Mobile's rates are still lower, but it's a good sign that Verizon's being forced to at least try
. More data is available at the More Everything