dslreports logo
site
spacer

spacer
 
   
spc
story category
Verizon Woos Young, Urban Apartment Dwellers
Tries to Increase Take Rate in Major Cities
by Karl Bode 06:32PM Tuesday Feb 21 2012
With FiOS expansion over with the exception of large city franchise obligations (DC, Philly, NYC), Verizon for several years now has been focused on beefing up subscription rates in apartment complexes and MDUs (multiple-dwelling units). In 2009 Verizon started using smaller ONTs and bendable fiber for these installs, and now they're ramping up their FiOS marketing message in order to lure young urban dwellers. According to Verizon, they're running "hyper local marketing campaigns" in DC, New York, Philadelphia, Dallas/Fort Worth and Los Angeles. "To make it easy for young professionals to find MDUs with FiOS, we’ve created region-specific microsites, or landing pages, that show the MDUs in each market where FiOS is available," says Verizon, who directs users in the above cities to this URL.

view:
topics flat nest 
Max Greene

join:2000-12-22
Bayonne, NJ
Reviews:
·Boost Mobile

The problem with that is

most of these people are tech savvy enough to search and see how poor customer service is from FIOS which I think will slow them down in pulling younger customers. The other side of that coin is that the cable companies they are competing with are terrible and have been crapping all over those same subs for years so who knows. I just recently left FIOS due to price and went back to CV and to be honest Verizon wouldve had me back in a few months but the problems Ive had since cancelling with fees and garbage have made me stay with CV so far and really write FIOS off again.

45612019

join:2004-02-05
New York, NY

Re: The problem with that is

Young people don't give a shit about "customer service." We don't need it.

We need a top-notch Internet product that is faster and more reliable than the competition by several orders of magnitude. Verizon delivers that.

Verizon wins.

N3OGH
Yo Soy Col. "Bat" Guano
Premium
join:2003-11-11
Philly burbs
kudos:2

1 recommendation

Re: The problem with that is

Young people.

And the Honey Badger. Honey Badger don't care, Honey Badger doesn't give a shit....
--
Petty people are disproportionally corrupted by petty power

shortyd999

join:2008-10-21
Birmingham, AL
I'm 28 and I agree. As long as the product works the way it should, I can care less about the customer service b/c i'll hardly need to call anyway. I have BH for broadband, CS not good but service is excellent and Uverse for TV, service works as it should never had to call.
NYC Girl
Premium
join:2007-02-04
Bronx, NY

Re: The problem with that is

said by shortyd999:

I'm 28 and I agree. As long as the product works the way it should, I can care less about the customer service b/c i'll hardly need to call anyway. I have BH for broadband, CS not good but service is excellent and Uverse for TV, service works as it should never had to call.

You guys show your youth and naïveté. How do you know you won't need to call CV??? When you do then you will be singing another toon. Lmao. Way too funny

45612019

join:2004-02-05
New York, NY
I wonder why you would go with AT&T over Bright House for TV? According to AVS, Bright House has the most HD channels of ANY provider be it cable, fiber or satellite in the nation; as well as better picture quality than U-verse's horrendous sub-YouTube PQ.

shortyd999

join:2008-10-21
Birmingham, AL

Re: The problem with that is

I get a discount and BH didn't have total home DVR at the time

SteveCon
IBEW 2222 Boston, MA
Premium
join:2004-09-02
Boston, MA
said by shortyd999:

As the product works the way it should, I can care less about the customer service b/c i'll hardly need to call anyway.

HUH?

Who the heck calls customer service when "the product works the way it should"?

I don't care how smart or tech savvy you think you are, you will not be able to fix every problem that happens. I think you're suffering from illusions of grandeur.
--
UNIONS: The anti-theft device for working people.
NYC Girl
Premium
join:2007-02-04
Bronx, NY

1 recommendation

said by 45612019:

Young people don't give a shit about "customer service." We don't need it.

We need a top-notch Internet product that is faster and more reliable than the competition by several orders of magnitude. Verizon delivers that.

Verizon wins.

Oh yes you do when something goes wrong with billing, etc., it takes forever to fix. Several phone calls, emails, luck of getting the right CV person.

45612019

join:2004-02-05
New York, NY

Re: The problem with that is

That happens so rarely I'd rather have incredible service most of the time and have to deal with an occasional annoying problem on Verizon's Internet than have shitty service all the time on cable but with people who will help you keep that shitty service running shitty on a consistent basis.

cableties
Premium
join:2005-01-27

1 recommendation

Re: The problem with that is

Xizer, did you take a breath when you typed that???

NYC Girl is right: Verizon's Customer Service is piss poor. For a company that has product that runs 24/7, their billing support is 8:01am to 4:59pm. And good luck if you get someone that knows what they are doing (aside from the horrible "Katie Couric" robot..."I'm Sorry, did you say Customer Service?")

VZ's Tech support is fine, if you need it. But Billing ... I stopped writing the PUC with complaints.

As a young, plugged in person, I find it silly that VZ put FioS is some areas that I wouldn't want to live, or if there is an area I like, I can't afford the rent!
--
Splat
BiggA

join:2005-11-23
EARTH
Exactly. And as long as they give an equal opportunity to MDUs to get installed, this is a great way to see what MDUs are with the program and which ones aren't.

TriForce

join:2008-05-27
Chico, CA
You're wrong about young people and customer service. As a young person I really don't care about the people I just care about getting great service. I would jump at the first opportunity to get FIOS.

bobjohnson
Premium
join:2007-02-03
Orlando, FL
Reviews:
·AT&T U-Verse
·T-Mobile US
·Sprint Mobile Br..

Re: The problem with that is

said by TriForce:

You're wrong about young people and customer service. As a young person I really don't care about the people I just care about getting great service. I would jump at the first opportunity to get FIOS.

I am 27, so i suppose i qualify as young people... Anyways I agree here, I am in a uverse market and have bright house. But I don't care about customer service. I'm more about faster and better for the right price and hope i dont have to call them.
--


45612019

join:2004-02-05
New York, NY

Re: The problem with that is

A wise move. I'd go with Bright House too if I could. They have the most HD channels of ANY provider be it cable, fiber or satellite in the nation; as well as better picture quality than U-verse's horrendous sub-YouTube PQ.

When I dealt with AT&T they had great customer service but I don't care how much their reps try and sweet talk me; they're putting a shiny face on a turd of a product. No way would I go back to AT&T's overpriced, bandwidth-capped Internet and horrible HD quality TV service. I don't care how friendly and easy the customer service is.
Warez_Zealot

join:2006-04-19
Vancouver
said by Max Greene:

most of these people are tech savvy enough to search and see how poor customer service is from FIOS which I think will slow them down in pulling younger customers. The other side of that coin is that the cable companies they are competing with are terrible and have been crapping all over those same subs for years so who knows. I just recently left FIOS due to price and went back to CV and to be honest Verizon wouldve had me back in a few months but the problems Ive had since cancelling with fees and garbage have made me stay with CV so far and really write FIOS off again.

Well, pretty much all companies are crap when it comes to customer service. I'd at least rather have fibre optics internet and bad customer service than slow DSL/ Capped UBB Cable internet with bad customer service.
--
"You're not supposed to be so blind with patriotism that you can't face reality. Wrong is wrong, no matter who says it."-Malcolm X


mod_wastrel
iamwhatiam

join:2008-03-28
kudos:1

1 recommendation

The message being...

"Ain't got FiOS? ...move!"

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Re: The message being...

said by mod_wastrel:

"Ain't got FiOS? ...move!"

yep! because if its not available to one currently, they ain't getting it!
BiggA

join:2005-11-23
EARTH

Re: The message being...

I'm pretty sure they are still wiring MDUs in markets that have FIOS.

cybah

join:2000-03-09
Chelsea, MA

While we wait..

And they do these elsewhere while we wait in Boston (city) for it to become available.

All because Verizon wants to cherry pick the better (richer) neighborhoods, and not wire the poor ones (like the mayor wants).

sigh.

ITALIAN926

join:2003-08-16
kudos:2
Reviews:
·Verizon FiOS

Re: While we wait..

Where do you get your facts from? I work some of the shittiest neighborhoods imaginable. Tired of the people that say Verizon picked only wealthy areas.

I have news for you. The majority of the country is irate that they cant get FioS. Its not because Verizon wants to "cherry pick" , its because most dont even live in a Verizon landline area.
openbox9
Premium
join:2004-01-26
Germany
kudos:2
said by cybah:

All because Verizon wants to cherry pick the better (richer) neighborhoods, and not wire the poor ones (like the mayor wants).

I suppose Verizon is racist too?

cybah

join:2000-03-09
Chelsea, MA

Re: While we wait..

The Mayor has been very clear about this.. he wants the entire city 'live', and Verizon won't do that.

Facts, ummmmm because I live in the city (my city is wrong on here), and because I've talked to enough Verizon Techs at my job (I'm a IT Person) and they've told me that the most neighborhoods are wired in the 'richer' part of towns. (i.e. BackBay, South End)

And attend a city council meeting once in a while or read the minutes, you'll see exactly what has been said.
openbox9
Premium
join:2004-01-26
Germany
kudos:2

Re: While we wait..

So is Verizon racist too?

Anyway, the cherry picking allegations have been demonstrated false several times. I'm sure there's more to Verizon's decision than simply not honoring your mayor's desires. What exactly is the dispute between VZ and the City of Boston?
BosstonesOwn

join:2002-12-15
Wakefield, MA
Reviews:
·Verizon FiOS

Re: While we wait..

I doubt it , Verizon does cherry pick , they pick the areas where they can cover the high incomes areas, if the co happens to cover a portion of a poor area they wired it just to get access to the higher income area.

I live a city over from Boston and need to say that our area is "low income" but yet one city over is another low income area that was wired. The difference is my city doesn't share a co with a high income city, the next city over however does.

Either way Im moving out of the area and one of the top things on my list is Fios. I want options for broadband. Especially with no download caps. I like using a tivo and having netflix and amazon as "on demand" with out worrying about going over the limits.
--
"It's always funny until someone gets hurt......and then it's absolutely friggin' hysterical!"
dplantz

join:2000-08-02
Roslindale, MA
Being in Roslindale I have given up on FIOS coming here unless I move out of the city. I use RCN. Just got updated to 25/2 from 20/2. They got rid of all lower speeds too! I keep them for 3 reasons. They have no data caps and no plans to cap the connections, Rock solid low latency connection that the fiber must be very close to see sub 60 ms latency, They were first with 20/2 speeds, Comcast is more expensive for Slower Speeds. CS I have not needed to call for over six months. When I move and have to go to Comcast, I will get Business Class since I don't want caps. I stream tons of stuff.
dplantz

join:2000-08-02
Roslindale, MA

Re: While we wait..

If I stay in the Boston area I may move to Brookline or Newton. Nicer towns with more signal family houses and your property taxes get spent more intelligent things. Transit access is key for me as well as fast broadband. Parts of Brookline have FIOS and Most of Newton Does. I am looking to move to Denver which is Comcast or CenturyLink. I prefer Cable Modem and LTE for mobile use.
chgo_man99

join:2010-01-01
San Jose, CA

oh wow, too bad not in Chicago

It would have been really great if it was here in Chi-Town. In downtown, high-rises, At&t runs fiber to the premises but their weird marketing plan restricts it to FTTN speeds.

Well there is at least RCN, cable overbuilder that will give u high tier D3 for cheaper than Comcast. Its only in eastern part of Cook county though. Other areas are served by Comcast and Wow.
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·ooma
·Optimum Online
·Verizon FiOS

so?

Cablevision's internet service IS improving around the margins.. it's less likely you'll be stuck with 5 megabit service when everyone is online in major metro areas since there has been more node splitting-- you won't get the run-around (at customer service, like so what?!? your cablemodem internet is slow..) you did for the last decade.. even less so when FIOS comes waltzing into parts of Queens and Brooklyn.

Still, a major sticking point with FIOS is what's old is new again.. that being higher prices, contracts, service fees from hell and beyond make FIOS a higher priced product than it was 2 years ago. There's really no getting around that at the moment.. Haven't really seen paychecks rise 25% in the last 2 years.. did yours?

Not that I care that much... the FIOS extreme tv package has lost MORE channels and value over the last 2 years while the price went up.. (even a price lock doesn't guarantee that they won't pass along fee increases). If somebody would like to look at the language of that ad campaign of 2 years ago and see if there's some legal standing for class action.. I'd sign up!

BTW, young people.. stop being so gullable, do what's best for YOU! That could mean signing up for either the cable-co, telco, or neither..
chgo_man99

join:2010-01-01
San Jose, CA

Re: so?

no one smart buys house or rents apartment based on must have criteria:

umm, does this have fiber to the premises internet. There is still plenty of other options available, especially around in areas where FIOS is present. I as a buyer/renter always look first at how nice apt is, what neighborhood, utilities (AC, sundeck, dishwasher, in-unit washer, etc), how close to work and price.
jjeffeory

join:2002-12-04
USA

Re: so?

Fios was one of the things we looked for...
chgo_man99

join:2010-01-01
San Jose, CA

Re: so?

said by jjeffeory:

Fios was one of the things we looked for...

most people on this forum, probably, but its unlikely my friends who main interest, hobby is toward finance, consulting, biology would care. Most would take FIOS into consideration, but doubt would weight all other decisions against it.

P.S. 2 years ago when i was in college in Chicago, I lunched internet/facebook group campaing "bring Google Fiber to Chicago" Most people I sent invitation to join group, did not care and never responded.

Also there are towns, like Los Angeles and DFW split between at&t (uverse) and verizon (fios). Those looking for TV, will be better appealed by u-verse, I dunno due to nice cisco dvr boxes and lot of features they offer. As long as pixelation, compression doesnt suck I guess. Those looking for super high speed will bundle with cable internet or move to the area with FIOS. And of course there are fantastic cities, Chicago with just u-verse only and New York City with FIOS only. U'll move to either based on job, cost of living, connections, etc before what ISPs server these areas.
NYC Girl
Premium
join:2007-02-04
Bronx, NY
said by tmc8080:

Cablevision's internet service IS improving around the margins.. it's less likely you'll be stuck with 5 megabit service when everyone is online in major metro areas since there has been more node splitting-- you won't get the run-around (at customer service, like so what?!? your cablemodem internet is slow..) you did for the last decade.. even less so when FIOS comes waltzing into parts of Queens and Brooklyn.

Still, a major sticking point with FIOS is what's old is new again.. that being higher prices, contracts, service fees from hell and beyond make FIOS a higher priced product than it was 2 years ago. There's really no getting around that at the moment.. Haven't really seen paychecks rise 25% in the last 2 years.. did yours?

Not that I care that much... the FIOS extreme tv package has lost MORE channels and value over the last 2 years while the price went up.. (even a price lock doesn't guarantee that they won't pass along fee increases). If somebody would like to look at the language of that ad campaign of 2 years ago and see if there's some legal standing for class action.. I'd sign up!

BTW, young people.. stop being so gullable, do what's best for YOU! That could mean signing up for either the cable-co, telco, or neither..

I get a better deal with FIOS $$$ wise and more stuff.

ITALIAN926

join:2003-08-16
kudos:2
Reviews:
·Verizon FiOS
quote:
bla bla bla... FIOS a higher priced product than it was 2 years ago. There's really no getting around that at the moment.. Haven't really seen paychecks rise 25% in the last 2 years.. did yours?
Wheres your facts from? Please tell us all, what was the average FiOS bill 2 years ago, what is the average FIOS bill today. Youre insinuating that FIOS prices have gone up 25% in the last 2 years, thats a heap of BS.
quote:
Not that I care that much... the FIOS extreme tv package has lost MORE channels and value over the last 2 years while the price went up..
Please give us a list of channels that have been taken away from Extreme. Please enlighten us. And once more, please tell us exactly by what price margin prices have gone up. I can make you a nice list of channels that have been ADDED within the last 2 years.

Tired of you spewing out these opinions that you try to portray as factual. Im not saying prices havnt gone up AT ALL. You greatly exaggerate the facts. All the providers prices go up. What prices for services have gone down? Ever heard of inflation?
tmc8080

join:2004-04-24
Brooklyn, NY
Reviews:
·ooma
·Optimum Online
·Verizon FiOS

Re: so?

said by ITALIAN926:

quote:
bla bla bla... FIOS a higher priced product than it was 2 years ago. There's really no getting around that at the moment.. Haven't really seen paychecks rise 25% in the last 2 years.. did yours?
Wheres your facts from? Please tell us all, what was the average FiOS bill 2 years ago, what is the average FIOS bill today. Youre insinuating that FIOS prices have gone up 25% in the last 2 years, thats a heap of BS.
quote:
Not that I care that much... the FIOS extreme tv package has lost MORE channels and value over the last 2 years while the price went up..
Please give us a list of channels that have been taken away from Extreme. Please enlighten us. And once more, please tell us exactly by what price margin prices have gone up. I can make you a nice list of channels that have been ADDED within the last 2 years.

Tired of you spewing out these opinions that you try to portray as factual. Im not saying prices havnt gone up AT ALL. You greatly exaggerate the facts. All the providers prices go up. What prices for services have gone down? Ever heard of inflation?

Bundle price late 2009 $79.99 for 25/25, extreme tv pkg, and digital voice. Price in 2012? 109.99 (maybe you can get $10 off, maybe not.. but more than likely you'll be in a CONTRACT for the nugget of $120/yr with a more than twice that amount as an ETF with no prorate) At a minimum that's about 25% more..
As far as channels.. in the 2 years.. they got rid of half the music (audio) channels many of which were kind of duplicates of 2 music services they had since 2003. Then there are some channels which either no longer exist or that were clipped from the FIOS package.. off the top of my head.. abc family, funimation, couple of sports channels, mgm, etc

»www.highdefforum.com/verizon-fio···big.html

I rarely spout eggerations on this forum (unless for effect)-- but I have the facts to back this one up.. Still average price includes their "bundle deals"-- whoever decides to pay the regular undiscounted rates is a fool. FYI, the bundle price does NOT includ taxes & fees which you will be nicked & dimed for maybe not in your first few months.. but as time goes on.. they look to boost revenue any way they can and not save consumers money.

ITALIAN926

join:2003-08-16
kudos:2
Reviews:
·Verizon FiOS

Re: so?

FYI, Ive been installing $79 triple plays for Prime every day. Just a few months ago, we were doing Extremes for $69 ! Extreme is a $10 add on here in NY, thats where you are, correct? But you would never mention any of that, would ya?

You dont mention how Showtime , The Movie Channel and Flix are all included as standard channels as well, even in Prime. You fail to mention how we now have free for life DVR's and free Standard boxes for triple plays.

I Just went on the website and found $119 for ULTIMATE, in NY thats every single movie channel. That either included a $300 gift card or a free for life DVR if you lock for 2 years. Thats not a good deal either I guess. As far as internet speeds, they have all been boosted from 2 years ago.

About 2 years ago, FiOS didnt have a digital voice option, now they DO. There goes some of the fees and overall price increases you boast about in a 2year span.

All in all, its still an awesome value even though they shuffle things around. When I get home, I'll be making you a list of all the channels they ADDED to Extreme in the last 2 years.

IowaCowboy
Iowa native
Premium
join:2010-10-16
Springfield, MA
Reviews:
·Verizon Broadban..
·Comcast

They can wire Springfield MA

Plenty of MDUs here. From what I heard, one of the reasons hampering FiOS deployment in urban areas is the large number of MDUs in urban areas. I live in a townhouse style duplex and that would be a simple install (although they would have to bury the drop as our utilities come in underground and they would have to go under a driveway and a sidewalk) and they could mount two ONTs on the outside by the electric meters and run the cat5 and coax cables into my basement (as my unit is the side where the utilities come in and the POTS demarc (not in use as I have Comcast for phone and the neighbor is cell-only) for both units is in my basement) and they could tie into the existing inside phone wires (which are currently being used for Comcast digital voice) and they could use my existing coax wire. As for the other side, they could run the phone wire, coax wire and cat 5 wire through my basement into the other unit (as the phone for the other side comes in through our basement) and the cable for the other side used to come in through our basement but since went bad and now comes in as an overhead from a pole in an adjacent lot.
--
All of my CPE (including my EMTA) is customer owned. The only Comcast owned equipment in my house is the CableCards in the two TiVO boxes I own.
majortom1029

join:2006-10-19
Lindenhurst, NY
kudos:1

why?

In nyc people shouldnt need a fios finder. I thought their agreement with nyc states they have to have the whole city wired before a certain time. Meaning a fios finder should not be needed in nyc.

•••

NJBoricua75
Born And Raised

join:2000-09-13
Brooklyn, NY

Fios is an overrated me-too product

Seen it. Not impressed. I really don't know what the big deal is honestly. DirecTV's PQ is similar and Cablevision has improved with 4 channel bonding and node splitting. Happy with the service for now. The only reason why the kiddies would want Fios is the novelty. That or if the only other options in their neighborhood are Time Warner or Comcrap. Understandable since I would choose Fios in that scneario as well. Other than that it's a me-too product. Overhyped, overrated. Like Siri on the iPhone, the novelty wears off after a while especially when the bill goes up and they call the cable co crying to come back.

clock

join:2007-05-02
Roslindale, MA

1 edit

Re: Fios is an overrated me-too product

You mean like this?

»www.youtube.com/watch?v=GaIp63U7AIY


FiOS does have the advantage of better upload speeds over cable, but at this point, my cable company (RCN) has a offers a better DVR (TiVo), decent speeds (75/6), and more channels at a better price point.That's enough to keep me off the FiOS bandwagon for now.
BiggA

join:2005-11-23
EARTH
And where else would I get Un-recompressed HD and a 43/41 internet connection?

Krisnatharok
Caveat Emptor
Premium
join:2009-02-11
Earth Orbit
kudos:12

It sure would be NICE

if FIOS were ever available in the Northern VA area, just 23 miles outside of DC.

But noo, just Comcrap.

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1

Tell it like it is

quote:
According to Verizon, they're running "hyper local marketing campaigns" in DC, New York, Philadelphia, Dallas/Fort Worth and Los Angeles.
Translation:
Cherry-picking

Huh

@charter.com

Re: Tell it like it is

said by newview:

quote:
According to Verizon, they're running "hyper local marketing campaigns" in DC, New York, Philadelphia, Dallas/Fort Worth and Los Angeles.
Translation:
Cherry-picking

How is wiring and marketing MDU's in already serviced areas "cherry picking"?