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Verizon iPhone Will Have Unlimited Data -- For Now
'I'm Not Going To Shoot Myself In The Foot,' Insists COO
by Karl Bode 12:53PM Tuesday Jan 25 2011 Tipped by Niarlan See Profile
Given AT&T's network struggles, and the decision to ditch unlimited data and instead give customers the "choice" of a 200 MB or 2 GB cap, there was plenty of speculation over whether Verizon would retain an unlimited data offer when they launch the iPhone next month. New leaked data on Verizon 3G smartphone pricing changes (which include the elimination of the $15, 150 MB plan) seemed to suggest the answer was yes -- but now it's official. Verizon Wireless COO Lowell McAdam tells the Wall Street Journal that unlimited data absolutely will be available for the Verizon iPhone. "I’m not going to shoot myself in the foot," says McAdam, who adds that not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T, he said. Again, whether Verizon will retain an unlimited data option for LTE smartphones or an LTE iPhone is a different question entirely.

Update: In an interesting bit of back pedaling, Verizon is now saying that unlimited data for iPhone will only be available for a limited time:
...by Tuesday afternoon, the company updated its announcement and backpedaled, saying it would only offer the unlimited iPhone data plan "for a limited time." Those who get in during the window will have unlimited data on their iPhones throughout the life of their Verizon contract. The company declined to comment on how long the temporary unlimited offer would last. But it said that after the initial period, it will move to a metered system similar to the one used by AT&T
In other words, Verizon will use unlimited data as a lure to pull people from AT&T initially, then once they're on board they'll be shoveled onto a low cap/ high overage model just like AT&T once they have to renew their contract. We'd imagine that if unlimited is to disappear for good on Verizon, they'll take the introduction of new LTE smartphones to make the pricing change.

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