Both AT&T and Verizon have grand ambitions of getting LTE service more closely integrated into automobiles so consumers are eating more data than ever. AT&T's already struck in-car LTE deals with a number of manufacturers including GM, Audi and Subaru, with AT&T customers now able to add their cars to their shared data allotments as just another device.
Verizon this week indicated they have something slightly different planned. The company this week unveiled "Verizon Vehicle" at the North American International Auto Show in Detroit. Verizon Vehicle aims to modernize existing cars without integrated data functionality (read: most cars on the road right now).
According to the Verizon announcement, the subscription-based service uses an OBD reader that "can easily be self-installed in the under-dash diagnostic port." It also features a Bluetooth-enabled speaker attached to the visor and a "complementary" smartphone app.
Combined, the system gives the driver access to Vehicle performance data, as well as providing communications functionality and access to emergency roadside assistance. Integrated GPS also promises to help users locate their parked (or stolen) car. You don't have to be a Verizon Wireless subscriber to use the service, as Verizon's FAQ says it works with any provider.
Verizon Vehicle is slated to launch April 10 and will cost $15 per month ($13 per month for each additional vehicle) with a two-year contract.