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Video On Demand Accounts For 1% of All Viewing
Report: Cable Industry Seriously Neglecting VOD
by Karl Bode 06:38PM Monday Mar 05 2012
According to a new report by the Diffusion Group, video on demand (VOD) services account for just 1% of all video viewing. The focus has been on getting TV Everywhere services deployed, which the industry hopes will prevent users from going Netflix only by offering them a variety of content on mobile devices. However, The Diffusion Group notes that the industry has neglected video on demand, with "inadequate advertising support and awkward program guides" accounting for VOD's problems. The group goes on to note that Netflix U.S. subscribers watched 80% more streaming video hours than were viewed in the same period on all United States pay VOD offerings combined.

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Alakar
Facts do not cease to exist when ignored

join:2001-03-23
Milwaukee, WI

No Surprise

Time Warners VOD service isn't anything to write home about. The whole interface is clunky and non-intuitive. It was also higher cost then getting the movies from Amazon streaming.
--
"Necessity is the plea for every infringement of human freedom; it is the argument of tyrants; it is the creed of slaves." William Pitt the Younger
en103

join:2011-05-02

Re: No Surprise

Yup - would I rather pay ~$10 for a month subscription, or $10 for 2 movies ?
Even RedBox is only $1.50 for a movie.

motorola870

join:2008-12-07
Arlington, TX
kudos:3
said by Alakar:

Time Warners VOD service isn't anything to write home about. The whole interface is clunky and non-intuitive. It was also higher cost then getting the movies from Amazon streaming.

I actually like the interface on the iGuide boxes that TWC has with VOD categories all on one channel and they are easier to access instead of having to scroll to the right and left and up and down.

I know that my TWC system has seen a spike in On Demand usage as they just activated 4 more QAMs for VOD about a week or so ago in addition to the 4 we have always had since the service was launched that is a 100% increase in VOD bandwidth capacity. It might be due to startover/lookback.

My area is a motorola area that TWC aquired from Comcast as that is why we have motorola boxes instead of the SA/Samsung that you have in Milwuakee.
bt06437

join:2001-12-03
Carrollton, TX
I have Verizon FIOS, and have tried to use their VOD, numerous times.
(I limit my usage to Free listings, I pay enough without adding extra dollaars).
Most times, my fingers get sore from navigating through the choices, usually, the choices are too limited, in date, or subject. Then I exit the VOD Easter egg hunt.
So I added 3 devices to play Netflix and other IPTV sources. For the $8/month for Netflix, I get more hours of watching "what I want", and am happy with that.
Hats off to Roku, and Internet enabled Blu-Ray players.

Nightfall
My Goal Is To Deny Yours
Premium,MVM
join:2001-08-03
Grand Rapids, MI
Reviews:
·ooma
·Comcast
·Callcentric
·Site5.com

Comcast VOD

On the flip side, Comcast VOD has been very much worthwhile. My parents have found that using their DVR for everything really isn't needed. Comcast On Demand has just about everything that they record anyway. They use Netflix as well, but its tied with the Comcast On Demand offering in regards to how much they use it.

So I guess it depends on how much the cable company invests in the On Demand feature.
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My domain - Nightfall.net
Chubbysumo

join:2009-12-01
Superior, WI

Charters VOD is okay

Charters VOD service is okay, at best. The content offerings aren't really the greatest, its a bit clunky and slow. I think in charters case, the DVR and online content are a much better choice.
BiggA

join:2005-11-23
EARTH

Re: Comcast VOD

It's a lot more limited in both content and control than a DVR. It definitely doesn't replace a DVR, but it's a nice addition to have.
mgamer20o0

join:2003-12-01
Norwalk, CA
said by Nightfall:

On the flip side, Comcast VOD has been very much worthwhile. My parents have found that using their DVR for everything really isn't needed. Comcast On Demand has just about everything that they record anyway. They use Netflix as well, but its tied with the Comcast On Demand offering in regards to how much they use it.

So I guess it depends on how much the cable company invests in the On Demand feature.

i am on fios and really like the on demand though the dvr is better. some programs on demand are blocked from fast forwarding which sucks. most only have a few ads but some on demand run as long as the normal program. i dont do any of the paid stuff but there are a handful of shows i like to watch that i dont think i ever caught on live tv or even bothered to record them.
tim85254

join:2010-07-15

Cox VOD... no thanks...

I've got networked TiVo's with netflix. Why on earth would I rent their box and watch their VOD product?! When I press the fast-forward button I want to see the commercial zip by, not some intelligence-insulting message about how I should "enjoy the show." I enjoy it a lot more when I can fast-forward the commercials and the onscreen graphics don't look like the original 8-bit Nintendo.

As for the PPV content? I don't feel like I'm missing anything. Redbox and Amazon serve just fine, thanks.

I could care less whether their content ever becomes available through TiVo, either. I'm sure it won't be on the TiVos that I own and I'm not going to pay to rent another... and it will likely count against my internet usage cap. Not interested.
moonpuppy

join:2000-08-21
Glen Burnie, MD

VOD costs more

And that's why people do not use it.

Sorry, but I pay $1.27 for a DVD from Redbox. It is at the gas station I use all the time and it is 1.1 miles from my house. They may not have what I want but paying $4.99 a movie (plus 6% tax) is not worth it. With a physical DVD, I can watch it on multiple TVs in the house but since I have only one cable box, VOD would regulate me to just one TV.

Ebolla

join:2005-09-28
Dracut, MA

Re: VOD costs more

Depends on who you have, comcast's VOD allows you to watch the show on multiple sets assuming you have multiple boxes which I know you said you didnt. Just can't play at the same time but neither does physical media unless you have multiple sets placed through the same device or make a copy. No arguement against the price though

axiomatic

join:2006-08-23
Tomball, TX

pricing

Agreed with others. VOD from your cable company is priced incorrectly compared to other services offering the same video.

Until this changed VOD will remain unused.

bufbandit

join:2002-03-25
Buffalo, NY
kudos:1

I disagree

I disagree with this. I work for TWC and when VOD goes down the call center blows up, well at least in WNY.

CableTool
Poorly Representing MYSELF.
Premium
join:2004-11-12

Re: I disagree

Same in Chi-Town. Usage is through the roof. TCs go nuts when a server hiccups.
Hell, If I look at my own boxes I have a few movies or kids shows a day.

There might be a break down that it missing. Meaning PPV VOD or just random streaming of VOD.
VOD gets HUGE PLAY. As far as paying for PPV though, not sure. But VOD numbers are met consistently.

This number seems WAAAYYY OFF. But if it aggregates all MSOs who knows what that number really is.
--
CableTechs.org/"Horrible People with Integrity"