Video On Demand Accounts For 1% of All Viewing
Report: Cable Industry Seriously Neglecting VOD
According to a new report by the Diffusion Group
, video on demand (VOD) services account for just 1% of all video viewing. The focus has been on getting TV Everywhere services deployed, which the industry hopes will prevent users from going Netflix only by offering them a variety of content on mobile devices. However, The Diffusion Group notes that the industry has neglected video on demand, with "inadequate advertising support and awkward program guides" accounting for VOD's problems. The group goes on to note that Netflix U.S. subscribers watched 80% more streaming video hours than were viewed in the same period on all United States pay VOD offerings combined
| I have Verizon FIOS, and have tried to use their VOD, numerous times.|
(I limit my usage to Free listings, I pay enough without adding extra dollaars).
Most times, my fingers get sore from navigating through the choices, usually, the choices are too limited, in date, or subject. Then I exit the VOD Easter egg hunt.
So I added 3 devices to play Netflix and other IPTV sources. For the $8/month for Netflix, I get more hours of watching "what I want", and am happy with that.
Hats off to Roku, and Internet enabled Blu-Ray players.