By Stuart Miller -- Multichannel News, 11/24/2008 9:42:00 AM

Live streaming of sporting events on the Internet is providing new opportunities for fans as well as networks, leagues, Internet providers and even advertisers. But the platform also faces some challenges, in terms of rights issues and differing business models.

“There is tremendous growth in live streaming sports,” said Jason Kint, senior vice president and GM of CBSSports.com. “It is not cannibalizing television audiences but providing dynamic opportunity across platforms.”

Added Tennis Channel CEO Ken Solomon: “Live streaming events over the Internet are part of the personalization of the sports experience. The technology of streaming allows you to become the programmer and follow what you want. That builds stronger fan bases among more people who will watch more—the more you see, the more you want to see--which is why live streaming sports will continue to get stronger and stronger.”



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