Warner Backs Off 28 Day New Release Delay
But Only for Brick and Mortar Stores?
Since 2010, movie studios have forced streaming video and rental outlets to delay new releases by 28 days, in the futile hopes that the obnoxious delay would protect physical DVD sales in the age of broadband. Red Box recently successfully fought off
an attempt to extend that delay to 56 days -- and now Home Media Magazine
claims that Warner Brothers is considering eliminating the delay entirely -- but only for physical brick and mortar rental stores named the Video Buyers Group. "Maybe they too understand that distribution is pretty fragile right now,” insists the President of an independent video rental coalition. "[Warner] needs video stores just as much as we do," he insists.