Santa Monica, CA
·Time Warner Cable
| |said by KrK:It will happen.
More like a fantasy.
I seriously don't see them ever letting that happen.
If they go into on-demand IPTV themselves they will be in direct competition to Netflix, not partnering with them.
Netflix' library, as poor as it is, is vastly superior to anything your average cableco / isp has, and Netflix has most of the advantage in negotiating for content.
Netflix is *the* VOD brand - Apple, Amazon, Walmart, Echostar, Redbox, MSN, Yahoo and Google show absolutely no signs or intention of competing. Only Hulu really has any chance of being noticed, if they're allowed to, and they will follow Netflix' lead to team up with Cable.
If Net Neutrality stands, Netflix will have to partner with CableCo to assure that their product gets enough bandwidth, cap-free. But no one can afford to wait to find out how NN turns out, so Netflix is engineering a solution that works without violating NN.