dslreports logo
site
spacer

spacer
 
   
spc
story category
Welcome to 2013, Nielsen
Firm Will Finally Track Broadband Video Viewing
by Karl Bode 12:47PM Thursday Feb 21 2013
TV tracking firm Nielsen is going to finally expand its definition of television to include broadband video enabled devices. Sources tell The Hollywood Reporter that Nielsen's tracking will now include alternative video solutions like the iPad and game consoles, after networks spent the last few years complaining that Nielsen ratings didn't reflect these growing markets.

Click for full size
Obvious upgrade cash worries aside, Neilsen is beholden to an ecosystem with a vested interest in the status quo. A significant amount of money is made on legacy cable ads, and there would be more than a few ripples if executives in that industry were forced to look at real data honestly.

Sources note those executives won't have to worry anytime soon, since the belated evolution will be somewhat glacial. Efforts to track iPad viewing alone won't even be completed until 2014, with other viewing options taking much longer:
quote:
While some use of iPads and other tablets that receive broadband in the home will be included in the first phase of measurement improvements, a second phase is envisioned to include such devices in a more comprehensive fashion. The second phase is envisioned to roll out on a slower timetable, according to sources, will the overall goal to attempt to capture video viewing of any kind from any source.
Nielsen's failure to embrace tracking these streaming technologies and services is particularly amusing, given the firm has historically gone out of its way to downplay cord cutting as a phenomenon akin to unicorns and arctic yeti.

view:
topics flat nest 

Metatron2008
Premium
join:2008-09-02
united state

You mean welcome to 2006.

First

88615298
Premium
join:2004-07-28
West Tenness

Re: You mean welcome to 2006.

I don't think Hulu Netflix streaming and streaming over XBOX 360 and PS3 existed in 2006.

Karl Bode
News Guy
join:2000-03-02
kudos:39

Re: You mean welcome to 2006.

Right, well, 2008 maybe.

Metatron2008
Premium
join:2008-09-02
united state

Re: You mean welcome to 2006.

Well netflix began video on demand in 2007. Other forms of video on demand have existed for quite a long time on pc before smartphones and other devices adopted them.

Karl Bode
News Guy
join:2000-03-02
kudos:39

Re: You mean welcome to 2006.

Oh I agree with you, Neislen needs a watch.

antdude
A Ninja Ant
Premium,VIP
join:2001-03-25
United State
kudos:4
Reviews:
·Time Warner Cable

Re: You mean welcome to 2006.

said by Karl Bode:

Oh I agree with you, Neislen needs a watch.

People still wear watches? Oh wait, I still do! :P
silbaco
Premium
join:2009-08-03
USA

Nielsen

Tracking online content is just something these firms are reluctant to do. Arbitron has had a similar reaction for radio. There are reasons behind it. It costs a lot of money to modify their core business and there are often times major partners pushing against making these changes.

ckiemnstrnom

@sbcglobal.net

Re: Nielsen

said by silbaco:

Tracking online content is just something these firms are reluctant to do. Arbitron has had a similar reaction for radio. There are reasons behind it. It costs a lot of money to modify their core business and there are often times major partners pushing against making these changes.

Plus there are gangs of idiots out of there (*cough* Oprah *cough* ) who will band together and tell their followers to boycott a show or support a show which is why Nielsen preferred to pick families at random to prevent this.

The system in place will become tainted if they start using online viewership ratings.

88615298
Premium
join:2004-07-28
West Tenness

Re: Nielsen

said by ckiemnstrnom :

said by silbaco:

Tracking online content is just something these firms are reluctant to do. Arbitron has had a similar reaction for radio. There are reasons behind it. It costs a lot of money to modify their core business and there are often times major partners pushing against making these changes.

Plus there are gangs of idiots out of there (*cough* Oprah *cough* ) who will band together and tell their followers to boycott a show or support a show which is why Nielsen preferred to pick families at random to prevent this.

The system in place will become tainted if they start using online viewership ratings.

the system is already tainted. Also what little viewing I do is online. We were actually invited to be a Nielsen family several years ago. I told them to go f themselves.

NotTheMama
What Would Earl Do?

join:2012-12-06

Surely you jest...

Nielsen becoming relevant after lo these many decades?

(" And don't call me Shirley.")

SmkNMirrors

@comcast.net

The straw that broke the camel's back....

House of Cards - enough said

Probitas

@teksavvy.com

automatic snooping of wireless devices to track viewing??

Sounds pretty suspicious to me. Why does Neilsen need to track such things in the first place? I'd think customers buying the products being advertised is proof enough of effectiveness with marketing, why snoop to see what they are watching. And does it stop at mainstream sites like netflix, or does it snoop anything that is viewed? That would be pretty invasive I think. Like if I watch a legal copy downloaded from itunes on my device from time to time, is it going to track that every time I do it? I think privately owned hardware should be unavailable for this sort of tracking, or at least grant consumers an opt-out from tracking. Your private life is your own business.

workablob

join:2004-06-09
Houston, TX
kudos:3
Reviews:
·Comcast

Re: automatic snooping of wireless devices to track viewing??

The way Nielsen has always worked is a lucky person gets chosen to have the monitor installed in their home.

It is the user that wants it installed.

My brother in law installs them.

Dave
--
I may have been born yesterday. But it wasn't at night.

PacNWE97

@qwest.net

Neilson in my home - Opt in or by default?

The way I see this, Microsoft is digging a hole the size of the great lakes which will make selling the Xbox 720 insurmountable. They're going to "let" Nielson into our homes, they're also going to do behavioral ad tracking using their built in Kinect - all while requiring a subscription to their XBox Live Network, just to gain access to content from others...

Microsoft is looking less consumer friendly (if that's even possible) every day.

Just say no to thugs...
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1

Re: Neilson in my home - Opt in or by default?

keep in mind there is nothing at this time that stops a cable company from collecting viewership data. all CATV boxes except DTAs are two way, meaning it can report a channel change and how long you are on that channel.

And if HDMI is used it even would know when the TV is off.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

motorola870

join:2008-12-07
Arlington, TX
kudos:3

Re: Neilson in my home - Opt in or by default?

has been happening for a while with TWC they have been using viewership data is a few markets including Dallas from collecting data off of the boxes. Also the passport guide by Rovi has supported collecting viewership data for years now since they came out with their interactive suite of mosaic channels, pay on demand with using the remote, games, wiget apps.

Corehhi

join:2002-01-28
Bluffton, SC
said by PacNWE97 :

The way I see this, Microsoft is digging a hole the size of the great lakes which will make selling the Xbox 720 insurmountable. They're going to "let" Nielson into our homes, they're also going to do behavioral ad tracking using their built in Kinect - all while requiring a subscription to their XBox Live Network, just to gain access to content from others...

Microsoft is looking less consumer friendly (if that's even possible) every day.

Just say no to thugs...

No more naked game playing???? I always enjoy that.

InquiringM

@qwest.net
And whats your thoughts on Google?

PacNWE97

@qwest.net

Re: Neilson in my home - Opt in or by default?

said by InquiringM :

And whats your thoughts on Google?

I don't use any Google products or services for this very reason.
Haven't felt left out. Can "find" anything on the internet without their search engine. Still find FireFox my default browser.

I also have Satellite which stopped reporting anything to Nielson a while ago, plus when they did, I could always unplug their phone dial-back as an OptOut.

Bottom line, OptOut is important to me. It should be the default setting for any service until and if the customer wholly understands what OptIn means.

Seriously, if Nielson wants in to our homes, our consoles, why shouldn't consumers receive a subsidy for OUR information being used and get Xbox Live Premium on Nielson's tab?

anakin1138

@electronicbox.net

So Ipad users now represent the online video viewers?

Are Ipad users going to decide for us all what should be on tv now?

I'm am SO GLAD I cut the cord 20 years ago..