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What If Your ISP Charged Extra For YouTube?
DPI vendors highlight potential for a very fractured future Internet
by Karl Bode 05:11PM Thursday Dec 16 2010
For years during the network neutrality debate, some supporters warned of a future that involved customers paying more money if they wanted to access certain content. You've probably seen this graphic thrown around a few times, suggesting fantasy broadband tiers based on the websites you'd like to visit. While you'd hope outright content blocking would never happen, there have been some interesting responses Internet wide this week to a rather -- uh-- bold presentation made by deep packet inspection vendors Allot and Openet, who recently sold ISPs on a future than involves wireless customers being billed differently for data, depending on whether they're using YouTube or Facebook.

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The must read presentation (pdf) focused on the potential to "generate revenue with application-aware charging models" using deep packet inspection (DPI) hardware. The sales pitch in no uncertain terms involves wireless ISPs discriminating content traffic at its source, charging a toll for competing content -- but not for access to an ISPs own services.

On page 5, we're shown poor ISPs engaged in the Sisyphean feet of lugging Internet content to the irrational monetization promised land. On page 7, an ISP is shown charging customers 2 cents per MB for facebook, 3 euros per month for Skype, and fifty cents per month to access Youtube -- but nothing to access the ISPs own content. While there have been divergent opinions on what a neutrality violation is over the years, it's hard to argue this doesn't fit the bill. In fact, it almost seems like satire.

The proposal is particulary absurd, given that if followed through it would lead to a fractured Internet (my Facebook only plan (TM) won't allow me to click that link, sorry). As you might expect, the presentation quickly got the attention of consumer groups. In an e-mail to Broadband Reports, Free Press Research Director Derek Turner didn't mince words. "Mobile wireless services will never be viable competitors to the telco-cable duopoly if this is their future, and these discriminatory practices will destroy the mobile Internet as an open platform for innovation."

Deep packet inspection technology has many legitimate uses, and is only as "bad" as the company using it. Allot and Openet list Verizon and AT&T as clients -- the latter making it very clear for years they'd love to impose additional toll layers on the Internet -- even if those tolls are completely detached from reality. In this case Allot and Openet also make their goal very clear: total discrimination based on source content and additional toll layers that may or may not be based on any real-world economics. There's no confusing the goal if you read the presentation. It also becomes clear why AT&T and Verizon have been fighting so hard against network neutrality rules for wireless if these are the pricing models being considered.

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We've explored at length how ISPs are terrified of becoming "dumb pipes," as voice and traditional TV become just data and content and service providers (Google Voice, for example) start encroaching on revenues many ISP executives incorrectly believe is their god-given birthright. Turf protection sits at the heart of the ISP push to charge by the byte, just as it does here. However, there's a fairly large chasm between what carriers want and what they get, as there is between a DPI vendor's sales pitch and what the public will tolerate.

So could an ISP get away with pricing tiers based on content? With neutrality attention currently high, the Allot and Openet dream scenario involving such stark discrimination seems unlikely. Still, there's a very thin line between normal smart network engineering or gaming/service prioritization (see: Gamerail) -- and more nefarious efforts. As we've seen throughout the neutrality debate, it's easy for ISPs to conflate normal network management with these kinds of anti-competitive pipe dreams, using congested networks or stifled network investment as the ever-present bogeyman should you not agree with their pricing visions.

The problem with new DPI technology, as it is with ISP efforts to impose high per-GB overages, is that here in the States there isn't a whole lot stopping such pricing models from quickly getting out of hand. Our regulators are outgunned and timid at best, and a lack of competition in most markets isn't acting as a deterrent either. As such, while some will suggest fears of a ridiculously-fractured Internet are overblown, here you have a very clear presentation showing that's precisely what is being considered. Over the next decade, especially on the wireless front, there will be a very fine line between reasonable network management -- and all out carrier warfare on the consumer wallet and content competitors.

142 comments .. click to read

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united state

2 recommendations

reply to treichhart

Re: guys stop your fing b*tching please

Having is house is a privalege not a right, shut the fuck up before I make your landlord/bank raise rates by 2000%

You should be lucky you aren't paying $20,000 a month

Question The Current Paradigm
Da Bronx
·Optimum Online
·Clearwire Wireless

2 recommendations

reply to pnjunction

Re: Then

said by pnjunction:

Won't work.

The whole point is that you won't be able to connect to any random IP anymore, only those on a whitelist.

Too many people use corporate VPNs for business. You would be shutting down practically all work-from-home access. You would basically have to black-list every IP outside the US, or build a great wall of China around our borders.

I don't see how the American public would tolerate such an infringement.

It's not IP restrictions which seem to be at the core of their plan anyway. They seem to be concentrating on the Application Layer, you know the "Apple Walled Garden" approach of approved APPS. Perhaps if they dumb-down the public enough to where they are incapable of doing anything more than drag-and-drop this can work.
"Remember, remember the fifth of November.
Gunpowder, Treason and Plot.
I see no reason why Gunpowder Treason
Should ever be forgot."

"People should not be afraid of their governments. Governments should be afraid of their people"

Rogue Wolf
Ate the Leftover Chicken You Had Saved

Troy, NY

2 recommendations

reply to maartena

Re: All I want for xmas....

That would relegate your ISP to being a "dumb pipe", which is every major ISP's worst nightmare. ISPs want control- so that they can monetize (read: sell to the highest bidder) everything about your time online, partner with (read: extort) content sites to avoid caps or charges, and then use this money to lobby (read: bribe) government officials to help them stamp out competition and water down regulations so that you have no other place to go to for Internet connectivity and no recourse to prevent abuse.

In short: In their perfect world, either you let them snap the collar around your neck, or you do without the Internet and everything it offers. And with how interconnected everything is via the Internet these days, doing without is a rather extreme sacrifice.
Justin Timberlake brought sexy back. I'm putting it away again.

This content may not be retransmitted by your cable company without significant rate increases!

Inside your computer
Corpus Christi, TX

2 recommendations

reply to gball

Re: easy

I will probably loose some bit of intrest in the internet as well.


Portland, ME

2 recommendations

reply to sapo

Re: The highest appeal

the whole idea is bullshit.closing the internet and creating a rich man's net and a poor man's net is a crock of shit.i can see it happening though and then we need to do something serious against those in power.
and do it worldwide at that.

welcome to the corporate states of america

Orange, CA

2 recommendations

All I want for xmas.... a stable connection with a friggin' IP address.

I will take care of the rest of the services I need, thank you very much.
"I reject your reality and substitute my own!"

Cruising Down Memory Lane
Sacramento, CA

4 recommendations

The highest appeal

The freedom and unrestricted nature of the internet is why I use it. Once you make tiers that make like it TV I will just lose interest in it. Youtube and Facebook are not that big of a deal to me.
Don't think too much, you might hurt yourself.